The 2010 Major League Baseball season will begin as it has the last three seasons before with league’s arcane blackout policy still in place.
Fans that purchase the out-of-market television package MLB Extra Innings or the online version, MLB.TV can be blacked out of games by one or more team broadcasts, depending in location. For example, if you live in Las Vegas, the Athletics, Giants, Dodgers, Angels, Padres, and Diamondbacks are all blacked out in the area.
And, as of publication, there seems to be no end in sight to the current policy, with the hope for adjustments to the broadcast territories coming this year remote.
In 2007, MLB president and COO Bob DuPuy began attempts to get the owners to make changes to the territories. The adjustment that DuPuy has been lobbying for would have clubs lose a portion of their television territory, if they have not broadcast within it for over a year.
“I see no reason why there ought to be so many clubs able to black out in those territories,” DuPuy said in late 2008. “That’s my intention. That’s my goal. I didn’t get any pushback. The whole thing is about making the game more popular and available.”
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
Follow Maury Brown on Twitter
Follow The Biz of Baseball on Twitter
Follow the Business of Sports Network on Facebook