Yesterday, MLB on FOX announced their 26 week schedule for the upcoming 2010 regular season. For the first time since 2004, the schedule will include plans to place two games in prime-time.
As soon as the news was released, questions immediately started being raised asking how MLB’s television blackout might be impacted.
As a reminder, due to an exclusivity agreement with MLB, on each Saturday that FOX airs games, the entire U.S. has all games blacked out between 1:10 PM ET and 7:00 PM ET.
With the 2010 regular season schedule released by FOX, the prime-time games begin at 7:00 PM ET, just when the current blackout policy ends. The question is, will the blackout window be shifted forward to account for the start time, or will it be extended to move past the 7:00 PM ET window till the game were to end?
Representatives from both MLB and FOX Sports say that the details are still being worked out and that a definitive policy on the prime-time games is forthcoming as the first prime-time game on Saturday, May 22nd approaches.
More details as they become available.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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