discount parlodel better than zithromax seroquel 25mg cost cipla eas site buy fucidin discount online canada buy valtrex prometrium capsules as suppositories claritin 10mg loratadine tablet dosage will 25mg viagra work what is the correct dosage of cymbalta maximum dosage of celexa 5mg flexeril high how to get a rx for propecia 50 mg of prednisone side effects frozen acai berries sale what is finpecia for prilosec 40 mg twice a day buy cymbalta online with no prescription doxazosin generic cheap costs desyrel over counter can we trust januvia online us online pharmacy no prescription zestril nymphomax price generic viagra from india reviews mail order proscar online overnight pharmacy bupron sr view topic ampicillin pediatric dose epocrates viagra & cialis free pills ? best place to buy minomycin pyridium in canada availability levofloxacin alcohol intake acheter pas cher finast terremoto live in italia fucidin no rx buy accutane 2 20mg betapace for dogs buy can i order hoodia no prescription in the usa where purchase abana what is clomid pregnancy max volume herbal supplement aygestin uk brand name compare prices pulmicort paxil 40 mg withdrawal fenofibrate class action reviews on uroxatral best herbal viagra alternatives benicar medicine blood pressure zyprexa canada drugs purchase lipothin cheap ambien vs ambien cr buy retin-a ge pills online how to buy alesse in london lopid canada companies only aciclovir suspension para que se usa remeron western australia best viagra alternatives big blue pill watson 540 calan dosage recommended lamictal echeck the online drugstore finast indian generics online allegra chances twins clomid iui robaxin best online non prescription pharmacy generic abilify uk paypal where can i purchase zyloprim american ginseng side effects women can you buy brand viagra in ireland paypal pfizer order online cheap generic levitra reid viagra for sex offenders furosemide combination spironolactone what is the mechanism of action for cozaar long term side effects of zoloft overdose how to order tretinoin 0,025 online buying eurax in manchester buy lasix paypal actonel prices what is vardenafil tablets synthroid 50 mg tablet buy noroxin without a script keflex urinary tract infection dosage buy serophene 100mg online where can i buy doxycycline hyclate online what does antivert do for vertigo tretinoin 0,05 generic name overnight online purchase aceon lipothin non perscription countries where is voltaren gel manufacturer generic prometrium buy canada how to get amaryllis seeds paxil dosages premature ejaculation is zovirax cream safe to use during pregnancy online forum pharmacy generic claritin hydrea over the couter generic remeron side effects brand vasotec for sale cleocin gel discount ic azithromycin 250 mg alcohol azathioprine pregnancy male bioidentical estrogen online buy furosemide with visa can you get cipro over the counter in mexico buy toradol for daily use motilium online allegra 120 dosage india best generic strattera sites singulair over the counter uk to buy paroxetine in uk propecia ships from india 24 hour pharmacy toronto canada what is zyprexa used for overseas pharmacy no prescription rhinocort imuran medicine children list of canadian medications short term prednisone side effects in children where to buy revia ranitidine over counter canada cheap rumalaya gel pills accutane iron tablets meri adalat hindi movie watch online nitrofurantoin side effects nausea avapro with no rx mircette not generic how to get off trazodone buy erexin online without prescription accutane hair loss after cleocin gel purchase in canada no prescription elavil dosage forms cipla asthma products cheap propecia from canada bactrim ds acne cysts what kind of medication is cymbalta mircette cheap price cialis pills for sale uk online drug effexor and alcohol abuse buy luvox discount diovan hct sales mg feldene over the couter indian generics online zetia premarin sales 2009 nexium side effects uk clozaril echeck atrovent weight gain other uses for celebrex luvox buy online india generic rumalaya liniment for sale on line cheap zebeta buy online buy kamagra chewable paypal acheter zestoretic pas cher what is amaryl taken for can you buy generic toprol xl medicine purchase requip xl canada meds pharmacy yasmin women buy vermox without a prescription from us top 200 drugs flashcards for pharmacy tech venlor canada head office flomax supplier in uk dramamine generic brand accutane order best canada duetact online order isoptin next day delivery lamictal dosage too high finpecia 360 pills brand cialis order in the us cheap prednisone canada fertility drugs over the counter for women donde comprar finasteride en venezuela chlamydia trachomatis transmission obat voltaren emulgel cialis online no prescription overnight generic for actos 10 mg proscar medication class forzest online sales seroquel new zealand cialis soft without prescription canada cheap us online deltasone nimotop online usa no prescription nolvadex usa cvs prices discount atrovent order celebrex uk buy didronel in ireland nexium medicine guide cialis professional canada overnight delivery american express platinum us login iv furosemide dose cost of lamictal 200mg no rx tegretol online generic viagra sublingual uk paypal how often should a man ejaculate for prostate health med cab viagra super active metoclopramide where can i buy it transdermal thyroid medication for cats can you buy flovent online opportunity ordering diabecon complex can i make haridra top 10 online prilosec sites what is bactrim ds used for compare prices revia viagra seeing blue where can i purchase chloromycetin dulcolax to buy from europe buy minipress no prescription fast delivery where to buy pure hyaluronic acid synthroid dosage after thyroidectomy is there a generic for coumadin generic prevacid switzerland can youtube buy cialis professional in ireland viagra safe buy lopid online do you need rx elimite alli coupon discount success rate is lisinopril made from snake venom order sarafem lowest price bystolic prescription assistance buy cephalexin with paypal get inhaler no prescription enalapril tablets 20mg actoplus met 20mg tab how to use viagra sublingual mirapex restless legs syndrome dosage history of lok adalat in india cafergot to buy in england buy plavix online with mastercard lamictal 40 mg dose generic name for cleocin t can you get astelin over the counter legal buy augmentin online canada prograf prices at costco where can i buy hytrin in canada metformin drugstore viagra super active plus 100 mg celebrex 40 mg dose pharmacie en ligne pour viagra is it legal to buy viagra on line saw palmetto shampoo in india is viagra sold over the counter in australia prescription seroquel canada synthroid 75mcg canada cheap living room sets buy cleocin without a prescription from canadian pharmacy fast hoodia delivery frye boots promo code 2013 gabapentin buy online cheap antabuse per pill neurontin 600mg tab buy generic astelin with bonus omnicef for dogs buy zyvox tablets for purchase order aricept 120 mg ventolin hfa 100 mcg aerosol cyclobenzaprine 10 mg with aleve buy flovent mg cleocin tablets cipro overnight shipping kamagra-100 mg tablets tadalafil and cialis the same mail-order tinidazole can you buy elavil online shallaki over counter get pain pills free buy cefixime 100mg online where to buy synthroid online is it illegal to order generic zaditor can i order alli in canada where to buy generic valtrex alli coupon code promo what is cephalexin oral suspension used for tegretol 40 mg buy lopid 600 authentic soft cialis with free shipping original xalatan online how much does premarin cost without insurance pill rx health order cymbalta products vytorin canadian source list of generic and brand name birth control pills liposafe to buy in england side effects using cytotec medical abortion finax 100 lipitor overseas norvasc prices at walmart buy imitrex astrailia buy phexin with paypal buy bupron sr in singapore diclofenac 100mg lipitor drugs information overnight accepted cheap nolvadex buy cefadroxil mg buy artane 40 toradol epocrates online actoplus met shop net periactin prescriptions bentyl generic 2013 drugs minocin drugs for sale eutirox 100 fa dimagrire viagra reviews online purchase flagyl er pills endep shoppers drug mart buying estrace for dogs bromocriptine is used to treat buy clozaril pills in the india lipitor atorvastatin 80 mg side effects what is pravastatin sodium 40 mg singulair without rx zestril buy online ireland what happens if i miss a clomid dose what drug is in aleve gasex amoxicillin alcohol use cipro no prescription pharmacy buy tamoxifen 80 mg online brand cialis online overnight buy canadian drugs without prescription coreg side effects rxlist obat darah tinggi blopress do i need a prescription for risperdal lexapro weight gain or loss generic claritin walmart purchase generic v-gel parlodel australia price buy lipitor fast shipping brand viagra cost canadian through abilify online discount dramamine no prescription canada midamor no prescription compare prices lasix on line in the mexico buy live chickens vxpl where to buy zaditor eye drops atorlip-20 without script flovent hfa 110 mcg coupons cialis jelly to buy in australia bayer 2013 trainee where to buy propranolol in canada safely strattera generic adderall where to purchase yagara discount maxalt online very cheap biaxin snovitra super power brands india erythromycin uk non prescription avalide discontinued 2011 buy keftab without a prescription bentyl price can order sominex online is plavix going generic in may anafranil drug class crestor price drop albendazole buy online canada zoloft buy on line synthroid side effects dizziness the evolution of a viagra salesman trailer canadian pharmacy retin-a cream health care viagra for sex offenders flagyl 500 mg tablet is it safe to order levitra professional effexor xr online pharmacy uk doxycycline hyclate capsules for acne what does seroquel xr 50 mg look like suhagra where to buy in canada is fluoxetine sold over the counter beat way to order viagra jelly depo medrol 20 mg cats brahmi medication where to buy zofran dissolving tablets pregnancy cheap aspirin wholesale cheap tadacip sale uk can i buy crestor in canada legal to buy glucophage ordering ayurslim cheap canadian celebrex no prescription what is prometrium used for during ivf cheapest nitroglycerin tablets uk buy chloramphenicol online usa generic avalide 300 how to buy albendazole online buy anacin mg online discount carafate jimmy johnson blue pill certified online pharmacy for cialis flonase nasal spray dosing discount code for fluoxetine buy gabapentin 300mg uk order lisinopril online no prescription with a amex terramycin dosage chickens cymbalta weight loss effects best online pharmacy generic retino-a cream 0,05 is it safe to order uroxatral glyset prices usa what does maxalt do to you ndc for depo-medrol 40 mg what is propranolol tablets ampicillin medication side effects want to buy antibotics on line and pay with paypal neurontin pills sweat accutane medication assistance buy aceon 20 cost of singulair canadaclaims.ca loc:br pyridium 100 mg bernal doxycycline hyclate 100mg for acne side effects how to use lasix medication diclofenac tablets used for buy erythromycin antibiotic bacterial infections 500mg finast from usa pharmacy 5mg. prednisone no prescription order non generic nizagara best place to buy suhagra without a prescription cialis sublingual pharmacy coupons cafergot pills online in the uk online sale of xenical what symptoms does strattera help with how to import ditropan online pharmacy buy tetracycline generic get lexapro toronto overnight flomax online prescription buy glucotrol xl 100 astelin generic drug metformin generic uk wellbutrin sr online legally what does motrin contain buying ginette-35 non prescription ventolin inhaler watch west indies vs new zealand live stream lasix medication australia buy levitra professional tablets usa new benefits discount pharmacy card can you buy plendil in ireland buying evista buy canada no prescription for brand advair diskus buy sumycin online no prescription us shoppers viagra buy brand levitra online no prescription us atrovent 100mg tablet nootropil mg tablet metoclopramide tablets pregnancy buy avandamet mg kamagra pills south africa where to buy nolvadex uk forum estrofem dosage mtf cost of shallaki without insurance cialis professional shortage aricept dosage forms comprar avodart original cheapest pharmacy buy altace what is aleve liquid gels for entocort generic 2013 drugs safe to buy generic actoplus met from canada minipress dose for ptsd como conseguir viagra sin receta en mexico best drugstore foundation for acne 2013 what is orlistat made of buy valtrex no prescription needed pharmacy has best price allegra what does flomax do free or low cost lexapro low price hoodia uk can order femara online acticin drugstore.com benicar hct online pharmacy actoplus met prescribing information can you buy valtrex prescription canadian cytotec buy on line where purchase bentyl lexapro online sale viagra online website reviews cheapest seroflo can i use bactrim ds for sinus infection are there legit online pharmacies leukeran online pharmacy uk european journal hospital pharmacy science mexican pharmacy no prescription pyridium paxil discounted buy vytorin visa cialis 5mg tadalafil lilly tulasi drug class danazol online forum where can i get phenergan pills meri adalat full movie citalopram pills effects wellbutrin class action lawsuit 2012 como comprar orlistat pela internet toprol xl generic cheap costs non prescription premarin cream cabergoline side effects hair loss is generic liposafe effective difference between proscar and propecia best online pharmacy generic cephalexin cheap rx frames lipitor 10 mg 30 film tablet zantac class action lawsuit prilosec generic costco quickest viagra plus can i take viagra and dapoxetine ranitidine medication proscar order comprar l-tryptophan portugal femara order on web 4rx pharmacy online atacand medication information buy abana online overnight delivery why has vytorin been discontinued avapro mail order kamagra jelly wholesale drugstore minocycline with no rx best place to order levlen in us chloroquine side effects uk cheapest forzest femara for fertility twins nizoral pills drugstore allopurinol dose titration ortho tri cyclen lo uk estrace without script can you get pregnant on premarin how to make viagra home using fruits atorvastatin walmart pharmacy femara drug schedule generic avapro angiotensin ii allegra price costco much does generic femara cost cost of proventil inhaler omifin precio 2013 buy kamagra in canada better than viagra cake recipe astelin online uk online pharmacy no prescription needed digoxin celebrex pills use cipro dosage kidney infection buy promethazine and codeine syrup online van u buy viagra over the counter in canada buy finax tablets keflex shop net prandin lawsuit what is topamax medication can we trust duetact online what stds does cephalexin treat bystolic tablets from buy buy allopurinol 7.5 without rx
Home Pete Toms LWIB: A Detailed Look at In-Market Streaming of Games

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 1086 guests online

Atom RSS

LWIB: A Detailed Look at In-Market Streaming of Games PDF Print E-mail
User Rating: / 2
PoorBest 
Pete Toms Article Archive
Written by Pete Toms   
Monday, 11 January 2010 13:34

Last Week in Bizball by Pete Toms

Last year was the first in which MLB made live in-market games available over the internet.  MLB implemented a strategy in NYC (Yankees only) and San Diego which allows fans to subscribe to the in-market live streaming product with the caveat that they must also be a subscriber to the local cable provider’s TV and internet services.  (The local cable provider which carries the channel or RSN that broadcasts the games)  The deal was structured to protect the interests of MLBAM (which controls digital rights for all MLB franchises) plus existing local/regional TV partners and cable, who all share in the revenues.  At the time the deals were announced, MLB COO Bob DuPuy stated that a “majority” of franchises were expected to have similar deals in place during the 2010 season.  However, little to nothing appears to have transpired since the Padres deal was announced.  Speculation is that many RSNs and cable (both if you are Comcast) remain reticent to adopt MLB’s live in-market streaming template.  As well, the debate over whether live in-market streaming is best exploited as a complement - as opposed to an alternative - to the TV broadcast remains unresolved.  Last week saw a prominent consumers rights group exerting pressure on the federal government to outlaw the practice of limiting access to internet content to subscribers of cable TV.  MLB’s template for providing live in-market streaming of games is not a target per se, but it could be impacted by the controversy surrounding the “TV Everywhere” strategy formulated by a coalition of the cable, satellite and phone industries.

MLBAM was at the forefront of the geo-blocking technology that “blacks out” live local games to subscribers of their enormously successful MLB.TV “out of market” product.  The same technology allowed NBCU to stream Olympic competitions live over the web without compromising the value of the rights to other IOC broadcast partners.  Michael Hiestand of USA Today counted the introduction of geo-blocking technology amongst his “Top 10 innovations and trends” in sports media for the decade just ended:

Live sports online: The advent of broadband made watching sports online more more-viewer friendly.

But it was technology that limited what online users could access that really paved the way for the proliferation of live online sports. The problem with showing live sports online had been that it would be a party crasher interfering with leagues' more lucrative TV deals. But geo-tracking, which uses consumers' Internet addresses to block online content geographically, opened up new online possibilities. MLB games could be blacked-out online in regions where they appeared on TV, but then appear online nationally. National TV networks could show live Olympic action in their own countries without creating havoc with exclusive national TV deals around the globe.

LWIB, The Biz of Baseball’s Maury Brown included live in-market streaming amongst his crystal ball predictions for 2010.  Maury predicts that more clubs will adopt the model in use by the Yankees and Padres, but cautions that they are not necessarily enamoured with the proposition:

More In-Market Streaming – Last year, it was announced that (for a price) you would be able to get around that nasty blackout restriction and catch games online: in-market game streaming with an assist from MLB Advanced Media. It started with the Yankees and then went to the Padres. With MLB president and COO Bob DuPuy and MLBAM CEO Bob Bowman saying that this model would be expanding in the future, it seems a near given that this year there will be more. But, given how the lion’s share of revenues from the in-market deals goes to MLBAM, some clubs may go into launches more apprehensive than you might think.

Select Read More to see the rest of this article on in-market streaming of games online

 

Last month, John Ourand reported for The SportsBusiness Journal that Comcast SportsNet is now streaming 76ers games over CSNPhilly.com.  (Comcast is also owner of the 76ers)

 

The regional sports network, which so far has resisted being part of MLB Advanced Media’s streaming effort for baseball, is using a business model that is significantly different from the one that signed up 6,000 users last season in New York.

First, the 76ers games will be available on one Web site: CSNPhilly.com. In MLBAM’s streaming deal with YES Network, Yankees games were streamed to three sites: the MLB-operated Yankees.com, YESNetwork.com and Cablevision’s OptimumOnline.com.

Second, the streaming service is available to any CSN Philadelphia subscriber, regardless of whether they use Comcast’s Internet service. MLBAM’s deal in New York is available only to customers who subscribe to both television and broadband from Cablevision.

During the 2008 season, MLBAM and Comcast attempted unsuccessfully to reach agreement on streaming live in-market Cubs and White Sox games for subscribers to CSN Chicago.    Negotiations reportedly broke down over whether the games would be available on MLB.com or the CSN Chicago website.

Conversely, Comcast was publicly criticized last week by the Portland Trail Blazers for their refusal to stream in-market games.  CSN Northwest will televise 60 Blazers’ games this season, with most of the balance available on the local NBC affiliate (KGW).  The KGW broadcasts are streamed live over blazers.com (for a fee) but none of the CSN Northwest broadcasts are streamed live over the web.  The live in-market streaming issue is particularly important to the Blazers because CSN Northwest is not available to DirecTV and Dish Network subscribers in the region.  Whether or not the Blazers and CSN Northwest have an agreement to stream in-market games is a matter of difference between the two parties.  Mike Rogoway reported last week in The Oregonian:

Cable economics consultant Hal Singer,….said cable networks are looking to establish a leading position in the lucrative business of sports broadcasting.

Because cable operators control the infrastructure that delivers the games, Singer said the Blazers and other teams have a strong incentive to do business with their local cable operators -- even if that shuts out some fans.

AND

The team said last fall it hoped to put cable games online in 2010 as an alternative for customers who don't have access to Comcast SportsNet.

Comcast is experimenting with video streaming NBA games in other markets, but does not have any interest in making the games available to viewers who aren't already Comcast customers, according to Fitzpatrick, the network spokesman.

Only four (Yankees, Padres, 76ers and, in a limited fashion, the Blazers) franchises in the “stick and ball” leagues have adopted live in-market streaming of their games.  All, save for the Blazers, make the games available only to cable subscribers (Cablevision, Cox and Comcast).  Is this approach consistent with the much hyped and controversial “TV Everywhere” strategy of the cable, phone and satellite providers?  Last week saw “TV Everywhere”  under attack.  Will regulators allow MLB to limit access to live in-market streaming of games to cable customers?  Last week, Cecilia Kang wrote for The Washington Post:

Free Press and other public advocacy groups are sending letters Monday to the Justice Department and the Federal Trade Commission calling for a probe of the "TV Everywhere" plan by cable, satellite and phone companies that brings television shows and movies to computers and devices, but only for those that subscribe to both television and high-speed Internet services.

Marvin Ammori, a law professor at the University of Nebraska and senior adviser to the aforementioned Free Press wrote last week on his blog:

Spearheaded by Comcast and Time Warner Cable, the TV Everywhere initiative appears to be built on cable operators (and other distributors) agreeing to work together to pressure content providers to make their content available on the Internet only to viewers that have paid for a cable TV subscription in addition to an Internet connection.

AND

….TV Everywhere also appears to set a term in the negotiations between distributors and programmers — requiring, for one thing, that programmers keep content off the Internet unless a viewer subscribes also to cable TV.

Will MLB meet with increasing pressure from their RSN partners (many owned wholly or in part by their franchises) for greater access to, and control over, digital rights as they compete with the emerging local ESPN.coms?  In November, John Ourand reported for The Sports Business Journal on Comcast’s response to ESPN’s entry into local media.

Comcast is responding to ESPN’s move to launch local Web sites by beefing up its news operations at five of the company’s regional sports networks.

Comcast is interviewing reporters and editors to staff its online news operations in Chicago, San Francisco and Washington. Its executives are using the same template in these markets that they used in Boston, where Comcast spent millions of dollars earlier this fall to launch a news operation from scratch.

AND

The implications for Comcast are significant. In markets where it operates regional sports networks, Comcast does not want to cede local sports news to a national entity like ESPN. RSNs believe they have a competitive advantage thanks to the local relationships they have developed with the teams and their fans.

“In the short term, these moves are about protecting existing businesses,” Grilly said. (Note, Eric Grilly is executive vice president and chief digital officer for Comcast Sports Group)  “But without having a strong digital play, our overall business could be siphoned off.”

Will control of local digital rights eventually be decided by The Supreme Court in “American Needle”?  Last year MSG abandoned a two year long legal battle with the NHL over control of the New York Rangers local digital rights.  The NHL (like MLB) controls the local digital rights of all its franchises but MSG argued that the league was operating as an illegal cartel and violating antitrust provisions.  If the NFL is deemed a “single entity” in “American Needle” owners in all the stick and ball leagues might be left with no legal recourse in battling for control over local digital rights.

As the 2010 season approaches, sales this spring of the Yankees in-market live streaming product will be closely monitored.  If the Yankees, coming off a World Series championship in the best baseball market in the world, can’t sell MLB’s in-market streaming model there is likely little hope that any of the other 29 franchises will fare better.  If sales flounder (6,000 subscriptions were sold last season, however the product was launched mid season) it will be difficult to persuade others to follow.


Pete Toms is an author for the Business of Sports Network, most notably, The Biz of Baseball. He looks forward to your comments and can be contacted through The Biz of Baseball.

Don't forget to register and log in on The Biz of Baseball site to get updates via your in-box, and see information only logged in members can see.

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

Follow the Business of Sports Network on Facebook

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?