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Whether it's Boeing or Starbucks in Seattle, or CVS Pharmacy at Fenway Park, ads on the outfield walls of ballparks have been prime advertising space. But, Game 5 of the World Series may have given one advertiser the biggest bang for the buck in some time.
In the 5th inning, Jason Werth smashed a ball into centerfield where a dashing Brett Gardner threw himself into the wall at Citizens Bank Park to make a fantastic catch. The benefactor in numourous replays is Southwest Airlines. Not only has the outfield wall ad been shown over and over, but John Sterling mentioned the "Southwest.com" ad on WCBS Radio.
If you ever wondered why advertisers pay for outfield wall placement, you may have seen the best example.
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 Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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