MLB, and its broadcast partners FOX and TBS continue to benefit from large markets and strong brand recognition nationally, with average viewership up nationally 20 percent over the same period last year.
Currently, TBS and FOX are averaging 7.49 million viewers per game compared to four games over last yearâ€™s LCS.
Last nightâ€™s dramatic 13-inning ALCS Game 2 that saw the Yankees win 4-3 over the Angels drew 9.38 million viewers, an increase of 87 percent compared to last yearâ€™s Game 2 of the NLCS between the Phillies and Dodgers in which the Phillies won 8-5 at Citizens Bank Park.
Showing the Yankees bring in viewers nationally, the ratings for Saturdayâ€™s ALCS Game 2 saw the most viewers for a non-elimination game in a Saturday since 2004, the dramatic series between the Yankees and Red Sox in which the Red Sox came from being down 3 games to none to win the ALCS.
The League Championship Series continues tonight with Game 3 of the NLCS on TBS (8:07 p.m. ET) from Citizens Bank Park. The NLCS is currently tied 1 game a piece between the Phillies and Dodgers.
OTHER NEWS FROM THE BUSINESS OF SPORTS NETWORK
(THE BIZ OF FOOTBALL)
(THE BIZ OF HOCKEY)
(THE BIZ OF BASKETBALL)
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
Don't forget to register and log in on The Biz of Baseball site to get updates via your in-box, and see information only logged in members can see.
Follow Maury Brown on Twitter
Follow The Biz of Baseball on Twitter
Follow the Business of Sports Network on Facebook