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Home Television Game 1 of 2009 NLCS Ratings Up for TBS

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Game 1 of 2009 NLCS Ratings Up for TBS PDF Print E-mail
User Rating: / 5
Written by Maury Brown   
Friday, 16 October 2009 15:07

MLB Postseason

Coming off a strong League Division Series (LDS) that led to record-breaking ratings for TBS, the network began its exclusive coverage of the National League Championship Series (NLCS) with nearly 7 millions viewers for Game #1 between the Philadelphia Phillies and Los Angeles DodgersGame #1 scored a 4.3 U.S. household rating, up 5% over TBS’s coverage of Game #1 of the 2008 ALCS (Boston Red Sox/Tampa Bay Rays).  In addition, households were up 5% (4,947,000 vs. 4,717,000) and total viewers increased 2% (6,855,000 vs. 6,689,000) over the comparable coverage from last year.

Through Game #1 of the NLCS, the 2009 MLB Postseason on TBS has witnessed double-digits percent increases in U.S. household ratings (+10%; 3.2 vs. 2.9), total viewers (+11%; 4,945,000 vs. 4,440,000) and households (+11%; 3,690,000 vs. 3,314,000). In addition, TBS’s MLB Postseason coverage continues to see growth in all key demos, including:

· A18-34: +12%; 996,000 this year vs. 893,000 in 2008

· A18-49: +7%; 2,137,000 vs. 1,997,000

· A25-54: +5%; 2,213,000 vs. 2,099,000

· M18-34: +12%; 673,000  vs. 603,000

· M18-49: +7%; 1,463,000 vs. 1,369,000

· M25-54: +4%; 1,516,000 vs. 1,455,000

TBS’s coverage of the Philadelphia Phillies at Los Angeles Dodgers game delivered a 28.8 rating in the Philadelphia market and an 11.3 rating in the Los Angeles market.

The MLB Postseason on TBS continues today (Oct. 16) beginning at 3:30 p.m. (ET) with TBS MLB on Deck, followed by Game #2 of Phillies/Dodgers at 4 p.m. (ET). Inside MLB presented by Captain Morgan will conclude TBS’s coverage, following the completion of the game.

Source: Nielsen Media Research, based on Live + Same Day data.  TBS MLB Post-Season dates, through Day 1 of the League Championship Series, 2009: 10-05-09 - 10-15-09 and 2008: 10-01-08 - 10-10-08 (14 vs. 16 games).





Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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