Truckin'. The Nationals join the Dodgers as clubs working to market tickets
and merchandise directly to fans.
Yesterday, we reported on the Dodgers Ticket Truck, who had Snoop Dogg at the wheel bringing tickets to the fans in communities in the Los Angeles area. And while this truck is far more “shiny new” as compared to the Dodgers’ “old-school” truck, the premise is the same: take your product to the streets. For the Dodgers, and here, the Washington Nationals, it’s the sale of game tickets and merchandise.
The Nats unveiled its new mobile marketing unit, The NatMobile, at Sunday’s game vs. the Arizona Diamondbacks. The interactive NatMobile is designed to reach out across the local regional area of “NatsTown” from the District of Columbia to Blacksburg, Va., to Ocean City, Md.
Unlike the Dodgers Ticket Truck, which appears as a straight-forward design for selling tickets, the NatMobile allows fans to enter the vehicle, view scenes from Nationals Park, watch highlights of Nationals games, and purchase tickets and merchandise from team representatives on-site. The NatMobile will be seen throughout the Washington, DC Metropolitan Area and Mid-Atlantic Region, at events including street fairs, Little League games and viewing parties. The Nationals say that the truck is designed to “expand the team’s reach and solidifying its brand.”
The question now is, how many clubs will be following suit? Dodgers... Nationals... One wonders if the American League is falling behind in taking the marketing of tickets to the streets.
Images courtesy Washington Nationals
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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