Taking it to the streets. The Dodgers will be taking this first-of-its-kind ticket truck
into Los Angeles area communities to sell tickets to Dodger games.
There are some ideas that are brilliant. Then, there are some that are brilliant due to their simplicity; that, “Why didn’t I think of that?” kind of thing.
The latest one involves the Los Angeles Dodgers and harkens back to that “old time” way of selling your wares: Take the product to the customer.
The Los Angeles Dodgers announced yesterday the launch of the club’s first mobile ticketing unit. The Dodgers Ticket Truck will be the first-of-its-kind in MLB that takes sales on the road and give fans access to Dodger tickets in their own communities.
The Dodgers Ticket Truck was collaborated on by West Coast Customs and will begin traveling to various community festivals, events, concerts, parks, grocery stores, retail locations, and throughout greater Los Angeles neighborhoods. The mobile unit was designed to take Dodger tickets at all price levels directly to fans, offer ticket specials exclusive to the Dodgers Ticket Truck, and to increase the Dodgers’ visibility in the community.
If the truck is smokin', it may not be the tailpipe
“We are looking forward to giving fans the chance to purchase tickets in their own neighborhoods,” said Dodgers President Dennis Mannion. “The fan experience begins at the moment someone decides to come to a game at Dodger Stadium and we believe our fans will appreciate this process being simplified and brought directly to them like never before.”
The cool thing? Similar to the Dodger Stadium Box Office, fans can purchase tickets from the Dodgers Ticket Truck without incurring a service charge.
Long Beach native, west coast Hip Hop artist, and international music icon Snoop Dogg took the Dodgers Ticket Truck on its inaugural drive earlier yesterday at Dodger Stadium. Snoop Dogg is a longtime Dodger fan and his favorite Dodger is legendary pitcher Fernando Valenzuela.
The Dodgers have also partnered with Snoop Dogg in the “This is My Town” billboard advertising campaign that can be seen throughout greater Los Angeles . Snoop Dogg’s signature billboard debuted yesterday, as well, and can be found on iconic Sunset Blvd at Olive by the House of Blues. “This is My Town” billboards featuring Snoop Dogg will be located throughout the city. A photo is attached of the billboard on Sunset Blvd.
“I think it’s a great billboard,” said Snoop Dogg. “I thought that was a great look, and a great partnership. Dodgers winning, Snoop Dogg winning, so it’s a good thing right now.”
All images courtesy Los Angeles Dodgers
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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