what is arthrotec 50 mg unisom natural nights pregnancy acheter du clamoxil buy oratane increasing sperm count and motility buy prescriptions online www canadian pharmacy ketorolac tromethamine what is optimmune dogs how often can you take viagra wellbutrin side effects withdrawal order prevacid online canesoral reviews of fifty estrogen pills for sale paroxetine medication information linezolid antibiotics drugs list cefaclor 250mg side effects buy flagyl online dogs citalopram hydrobromide 20mg buy la pela pills order domperidone from canada glucocorticoids buy uk neurontin for anxiety prn mincorp plc programming generic viagra prices dicyclomine 10 mg side effects buy synthroid no prescription needed clotrimazole lozenges and alcohol medrol 4mg dosepak of 21 benadryl dosage for toddlers ampicilina mexapin amazon generic cialis is omnicef for sinus infections discount non prescription viagra fastest viagra uk delivery esomeprazole sodium iv reliable site to buy cialis amoxicillin 875 mg uses diane keaton movies baby boom clobex spray coupon offer cialis scam sildenafil citrate 100 mg side effects bonadoxina pfizer medication list cleocin side effects in children walgreens photo promo code stanozolol tablets antivert medicine for treatment of vertigo mirtazapine medication uses cialis commercial actors cialis orlando for sale prevacid coupon 5$ keeflex sale citalopram hydrobromide side effects weight gain dalacin t solution buying vigra in usa cialis 5mg 30 pack cheap valtrex order in canada sublingual allergy drops austin tx salbutamol information software engineering schools furolin nitrofurantoin side lasix generic online mastercard orlistat lesofat philippines on line pharm cialis 20g kaufen buy ilosone antibiotic usa online pharmacy review cart ranbaxy labs usa para que sirve el decadron zineryt prospector cuckold definition slang huckleberry online parmacy impotence and well endowed levobiotic 500mg metronidazole latisse online drinking alcohol after azithromycin order free viagara online with echeck cholesterol numbers in canada alli purchase prilosec heartburn medicine 40 mg inderal la dosage buy prednisone dog irbesartan 150 mg tablet comprar doxciclinas parlodel and grapes berifen 100 mg trazodone sinequanone meaning of colors ipharmacy md keppra medication assistance viasek 50mg anavar doxazosin mesylate side effects in women usa overnight pharmacy what is diamox sequels 500mg used fordianabol buy viagra canada free shipping tristan shone get viagra prescription online avodart coupon 2013 ritalin side effects children adhd viagra hard on metformin 500 mg tablet picture vitamin b12 deficiency symptoms causes haldol decanoate injection sites caverta 50mg geriforte tablets himalaya zyvoxid prospects nifedipine er 30mg side effects vermox plus medicine viagra professional 100 mg generic nartea callahan supersaver meds flagyl forte obat apa content management system orlistat canada cialis to buy in perth colchicin kaufen subutex treatment in san diego maxaman pills grifulvin v micr 500 tab buy prednisone for dogs no prescription leponex 25mg fentanyl hytrin side effects symptoms vilches radio permethrin 10 livestock & premise spray algondones pharmacies buy elavil online yasmin birth control pill femara letrozole ovarian cancer provera medication best uk online pharnacy doxycycline cheap citalopram 40mg celexa is silagra legal in us levoxyl recall 2015 chevy cymbalta withdrawal symptoms antidepressant therapy dog training michigan tamsulosin hcl 0.4 mg capsule sandoz adipex 37.5 mg coupons keppra 500mg seizures cataflam 50 mg efectos secundarios premarin tablets 0.625 coupon eltroxin dosage celebrex side effects heart terbutaline injection order elavil overnight walmart nexium price lexapro withdrawal how long does it last amoxicillin without prescriptin zofran linked to birth defects lbhs calendar no rx pain medication omifin clomifeno dianabol stack cycle generic daily cialis ivermectin side effects in cats finasteride 1mg avodart drug store online verapamil er 120mg medrol 4mg dosepak directions clopidogrel plavix macrodantin side effects nitrofurantoin macro amantadine medication uses zoloft ingredients package cialis viagra buy cheap strattera online diltiazem hcl er avodart coupon mirapex side effects mirapex restless leg syndrome l thyroxine metrogel for acne rosacea pharmacies in windsor ontario canada pharmacy tech practice test acquisto viagra paypal noroxine posologie maxilase glucophage 500mg price disgrasil capsulas de ajo flonase otc availability trileptal dosage for bipolar disorder non generic viagra online pharmacy sleeping pills amazon india allegra d coupons 2013 sign in zoloft and breastfeeding side effects vytorin side effects avelox 400mg moxifloxacin side effects ramipril side effects medication purchase 60 mg orlistat buspar reviews druglib lasix furosemide dose phenergan canada otc nortriptyline for anxiety reviews topical amikacin for dogs why was cefdinir discontinued zineryt pret order zoloft without prescription digoxina in english what is hyperbole craic theatre schott suprax lantern buy eldepryl online viagra per nachnahme bezahlen viagra scam sites is cymbalta over the counter maxalt generic release date toradol pain medication and stomach issues ibuprofen vs acetaminophen for infants omifin embarazo de gemelos omnicef side effects cefdinir cipro from canada folcres 5mg oxycodone contrave diet pill dosage wholesale viagra 100mg voltaren gel usa frumil lsat feline famciclovir side effects betacin 25mg zoloft lamictal withdrawal symptoms singapore viagra vytorin cholesterol drug cost prednisolone tablets online levitra proffesional usa amlodipine besylate 5mg 10mg is cialis better than viagra depakote buy online no prescription ritalin generic names purchase synthroid lamictal bipolar dosage tofefanil without a precscription naproxen medication for carpal tunnelnaproxinnartea entocort medication coupons hoodia gordonii plus reviews side effects trazodone overdose treatment orlistat lesofat review how to prevent anastrozole side effects in women indian drug store maxifort tomato adipex phentermine reviews and testimonials cialis in 3 days how much robaxin to get high orderpharma topix hazard how to take megalis 20 tablet metoprolol er 25 mg drug discount on cialis avalide recall 2011 pump it global caplet whats in fake accutane bought online clonidine side effects 0.1 mg metformin with benfotiamine tablets promethazine with codeine cough syrup piroxicam medication cost excite pills trusted meds online reviews cheap nizagara buy prednisone 5mg without prescription online supplies viagra viagra romania lopid generic name snorting buspirone to get high grathazon dexamethazon buy best quality of minocycline kamagranow uk map insurance adjuster jobs in florida buy prednisone for dogs online amlodipine besylate 5mg and alcohol buy accutane without script trileptal oxcarbazepine 600 mg xenical diet pills 120mg quinine side effects levitra cheap broward county imitrex dosage instructions plendil side effects felodipine generic levitra paypal alfuzosin uroxatral dosage propecia dosage form glucotrol 10 mg tablet oxazepam side effects serax coumadin and alcohol dose progesterone suppositories and pregnancy budesonide side effects medication and alcohol costco black friday 2015 deals pregnant man thomas beatie before man cicloferon aciclovir doses buy feldene gel benicar side effects lamictal withdrawal symptoms side effects sifrol pramipexole tremor mirapex dosages amlodipine side effects in cats dianabol side effects testosterone clozapine medication administration generic tri mix gel rui liquidex dosage buy genuine frusemide toprol xl 50mg medication clindamicina pret cialis generico dallindia canadian pharmaces accept paypal viagra price exelon corp stock value duphaston et depo provera effexor xr no prescription l thyroxin ohne rezept bestellen cholesterol medications atorvastatin indian pharmacy viagra levitra price walmart price pharmacy mexico proventil toradol 10mg tab prevacid vs nexium vs aciphex levitra order online periactin pills online cheap viagra professional from india cymbalta cambodia northwest canadian pharcharmy stendra where to buy benefits of himalaya septilin tablets indinavir crixivan/indinavir tryptizol drug abuse lisinopril side effects buy clomid in the uk lexapro vs celexa antidepressant discount viagra 100mg actos plus metformin medication roxifen gelsons rabeprazole side effects buy twin fertility drugs online albuterol nebulizer treatment children lagatrim tablet mexico no prescription pharmacy canadian neighborhood pharmacy review ranbaxy stock market information on aciphex medication buy doxycycline online cheap mexican pharmacies no rx propranolol in usa baclofen for sale purchase sildenafil citrate prometrium 100mg capsules fluzol 150mm cozaar generic drug name aldactone for acne results tretinoin gel no prescription canada codeine syrup canadian online pharmacy buy tramadol lotemax 0.5 eye drops dosing zofran for children metformin on line free skelaxin side effects heart cicloferon 400 mg prednisolone for cats with lymphoma sildenafil citrate 100mg reviews rimadyl for dogs at walmart online pharmacy europe tadapox reviews on apidexin cheap tamsulosin vistaril medication anxiety used elimite permethrin cream over the counter colcrys 0.6mg drug interactions anxiety attacks and pregnancy prescriptions for buttne generic deltasone over the counter colcrys 0.6 mg cheap generic cialis online will augmentin treat ringworm buy ed pills online northern pharmacy canada viagra online europe banana muffin recipe ritalin la coupons no prescription aciphex canadian pharcharmy online reviews where to buy triamterene hctz bystolic 20 mg shortage ciales cooperativa abraham allegra carpenter twitter tramadol controlled substance in indiana bactrim side effects rash nizagara uk tadalafil 100mg reviews fluconazole side effects in infants comprar metformina xeloda colon cancer drug cost acquisto viagra san marino valtrex prescription viagra from canada by mail paracetamol side effects medicine fanegada conversion table of measurements trimetabol solution staffing when is nexium going generic avodart medication information fanegada definition of socialism list of illegal drugs vibramycin side effects doctor viagra tablet canadian prices flomax generic name terramycin for dogs directions canadian pharcharmy online ciplafield eas req status epilepticus cefalexina bulalo www where can i buy celebrex rocket stoves construction cialis 20 mg lilly can i take proscar instead of propecia esquina singapore tadalafil malaysia lortab 7.5 hydrocodone adalat desi tashan implicane sertralina para amerimedrx scammers protonix side effects doctor starlix nateglinide generic metformina 850 ayuda a la ovulacion zanaflex side effects dose promethazine codeine canada micardis hct manufacturer coupons google goodrx compare drug prices what is betaprofen benicar generic name nizoral a d anti dandruff shampoo generic viagra from england mestinon side effects treatment bactroban nasal ointment vpxl pills store review cheap wellbutrin without prescription zithromax and alcohol interaction buy levofloxacin buy cheap accutane free shipping aviane side effects noprescriptionneeded 5mg cialis eva pills levitra vipps viagra benicar medication buy cipro in the united states tadarise 20 discount clomiphene pharmacy cialis not working octreotide drip calculation lexapro doseage equivalent to zoloft viagra jet 100 mg starlix generic name ovral generic name magnesium citrate liquid laxative phentermine information phentermine 37.5 avana stonebriar apartments clonidine medication for children omifin tablets cheap doxycycline hyclate 100mg review acai sambazon buy lasix canada septra suspension presentation photos of flomax side effects medication citrate magnesium laxative reglan breastfeeding side effects ceftin with no perscription tramadol hcl 50mg treatment drug interaction furadonin wikipedia indonesia reputable pharmacies in mexico thalidomide side effects patients avalide side effects irbesartan drug requip side effects parkinsons disease pravastatin sodium 80 mg side effects aleve vs ibuprofen for back pain malaseb medicated shampoo non prescription viagra bombay india z pack antibiotic online nifedipine and pregnancy contractions over the counter ed pills at walmart progynova 1mg side effects remeron dosage strengths careprost for lashes by online levitra manufacturer coupon zofran odt 4mg for children ann summers drugs desyrel trazodone manufacturer alesse birth control generics get a prescription for reglan apo indomethacin 50 mg side effects probenecid gout medication generic viagar paypal capoten mechanism of action alphagan p 0.15 alli avaibility buy generic viagra india potassium chloride side effects on plants bupropion weight loss in men mometasone furoate ointment 0.1 uses coumadin levels risk buy antibiotics nitrofurantoin usa bactroban 2 cream dostinex side effects cabergoline half life septra ds drug paroxetine sandoz gewichtstoename amoxil 500 mg dosage chart lily brand cialisl sertraline hcl side effects injectable female viagra online rocaltrol 0 5 mcg melatonin lisinopril side effects heart health metronidazole for mycoplasma which companies sell cialis spiriva side effects if swallowed nizoral tablets for dogs diclofenac sodium voltaren side effects zyprexa zydis and weight gain
Home Internet ESPN Says, Tweet, But Only If It Serves ESPN

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 1062 guests online

Atom RSS

ESPN Says, Tweet, But Only If It Serves ESPN PDF Print E-mail
User Rating: / 49
PoorBest 
Written by Maury Brown   
Wednesday, 05 August 2009 02:25

Thoughts after reading the memo:

After reading through ESPN's memo, one can see some value in it. Most of the points are common sense (don't get into a flame war with someone that is baiting you on Twitter or Facebook), but comes back to this: content control.

Twitter has become a news source, which is why those in sports media have been drawn to it like moths to the flame. That undermines going to ESPN, which undermines revenues.

Beyond practicality, the after-effects should be interesting. I imagine some ESPN personalities ratcheting back on tweeting simply for the fact that "better safe than sorry" has now been engrained in them by the memo. It may have been something thrown in by legal, but the end of the memo will have a chilling effect on many:

Any violation of these guidelines could result in a range of consequences, including but not limited to suspension or dismissal.


UPDATE #3: The SportsBusiness Daily has contacted SI to see if they are considering a similar policy to ESPN's. SI VP/Communications Scott Novak said this morning, “We view writer communication with social media platforms as an extension of what they’re already doing with many TV networks. Our mission is to deliver SI’s award-winning journalism to fans through every medium, including social media communications”


UPDATE #2: Mashable has the memo made available to them, which we are republishing below


UPDATE: The New York Times reports that ESPN issued a "12 guidelines to its employees about social networking on Tuesday", confirming Bucher's comments on Twitter.

“We’ve been in the social networking space for a long time, and will continue to be there,” said Chris LaPlaca, an ESPN spokesman. “But we want to be smarter about how we do it.” He said that Bucher’s “interpretation of the policy is mistaken.”

Bucher's comments center on the guideline that reads, “The first and only priority is to serve ESPN-sanctioned efforts, including sports news, information and content.”

The memo adds, that being in violation of the guildlines could be grounds for suspension or dismissal.


A couple of weeks ago, word started to get out that a social networking policy was in the offing for sports broadcasting giant ESPN. It wasn’t clear what form the policy would take, but at the time, it caused more than one at the Worldwide Leader to say that they’d be passing on our Social Networking and Sports Summit, mentioning they’d rather be safe than sorry.

Now, that policy appears to be in place.

ESPN has sent a memo to at least one prominent personality where the instructions may set a precedent as to how the wide-open social networking platform is to be used by other media outlets.

Ric Bucher, the NBA analyst for ESPN, and ESPN.com, who is also a senior writer for ESPN the Magazine, broke the news of the memo on, what else? Twitter.

“The hammer just came down, tweeps: ESPN memo prohibiting tweeting info unless it serves ESPN. Kinda figured this was coming. Not sure what this means but…”

Bucher added, “My guess is I can still tweet about my vacation/car shopping, etc. Which I will do, if I can. But the informal NBA talk is [probably] in jeopardy.”

It’s the latter that should be focused on. The informal communications with fans and fellow columnists such as Bill Simmons have been refreshing. The ability of columnists to communicate openly on Twitter has created a bonding culture with fans, and given personality to some figures that may have otherwise seemed drab.

ESPN, on the other hand, may be looking at the possible PR landmines that come with writers and on-air personalities out from behind the editorial purview. As we’ve seen with Minnesota Timberwolves Forward/Center Kevin Love, you can accidentally break news on Twitter, and create unwanted PR flak.

So, preventing a possibly embarrassing tweet could be ESPN’s goal. On one hand, the behemoth from Bristol didn’t tell all the prominent personalities to shut down their Twitter accounts, something that would have thrown red flags far and wide, but according to the ESPN guidelines, those that do tweet will be relegated to nothing more than PR machines, touting new columns, mentioning when and where they may be on the air. With word of the memo now out in the open, ESPN’s tweets may come across as having nothing more than a slick veneer, something terribly out of place on Twitter.

As to whether all employees at ESPN will be under the policy, at this stage it does not appear to be the case. Several behind-the-scenes employees of ESPN have said they have not been contacted, and at least one prominent writer reports that they have yet to receive the memo Bucher refers to. However, a "memo" implies that more than just Ric Bucher will be contacted about this change in policy. In the meantime, when normally informal tweets break way to PR-speak, you can surmise that another key ESPN personality has probably been hit with the same memo as Bucher.

Select Read More to see the ESPN memo details

SOCIAL MEDIA GUIDELINES FOR ESPN EMPLOYEES

These guidelines apply to all ESPN employees who participate in any form of personal social networking. If you are an ESPN talent, or reporter engaged with social media, please also refer to those additional guidelines.

ESPN understands that employees may maintain or contribute to personal blogs, message boards, conversation pages and other forms of social media (such as Facebook and Twitter) outside of their job function and may periodically post information about their job or ESPN's activities on these outlets. If an employee posts ESPN or job-related information, they are required to exercise good judgment, abide by ESPN policy, and take the following into consideration.

ESPN employees are obligated to be aware of and comply with any applicable provisions set forth in ESPN's Employee Handbook and The Walt Disney Company's Standards of Business Conduct. Employees may not disclose confidential or proprietary company information or similar information of third parties who have shared such information with ESPN. ESPN's intellectual property, logos, trademarks, and copyrights may not be used in any manner.

If an employee is engaging on external social media platforms personally, they should not use the company's name in their identity (e.g. username, "handle" or screen name), nor should they speak as a representative of the company. If a media inquiry is generated, please direct it to the Communications Department.

If you are an ESPN talent, reporter, writer, producer, editor or other editorial decision maker or a public-facing ESPN employee, you are reminded that when you participate in public blogs or discussion activities, you are representing ESPN just as you would in any other public forum or medium, and you should exercise discretion, thoughtfulness and respect for your colleagues, business associates and our fans. All posted content is subject to review in accordance with, ESPN's employee policies and editorial guidelines.

ESPN's Values expressly state that care and respect for employees and each other will always be at the heart of our operations and that we are passionately committed to teamwork. Employees are responsible for acting in a manner that is consistent with our company Values. To that end, employees are expected to be courteous, respectful, and thoughtful about how other employees may be affected by postings. Incomplete, inaccurate, inappropriate, threatening, harassing or poorly worded postings may be harmful to other employees, damage employee relationships, undermine ESPN's effort to encourage teamwork, violate ESPN policy or harm the Company, which may result in disciplinary action up to and including termination. Employees bear full responsibility for the material they post on personal blogs or other social media.

For purposes of this policy, a "personal blog" or "social media" includes personal websites and all forms of on-line community activities such as on-line social networks, message boards, conversation pages, and chat rooms. If you have any questions regarding this policy and its application, please contact either your manager or the Human Resources Department


ESPN’S ADDITIONAL GUIDELINES FOR SOCIAL NETWORKING

ESPN regards social networks such as message boards, conversation pages and other forms of social networking such as Facebook and Twitter as important new forms of content. As such, we expect to hold all talent who participate in social networking to the same standards we hold for interaction with our audiences across TV, radio and our digital platforms. This applies to all ESPN Talent, anchors, play by play, hosts, analysts, commentators, reporters and writers who participate in any form of personal social networking that contain sports related content.

ESPN Digital Media is currently building and testing modules designed to publish Twitter and Facebook entries simultaneously on ESPN.com, SportsCenter.com, Page 2, ESPN Profile pages and other similar pages across our web site and mobile platforms. The plan is to fully deploy these modules this fall.

Specific Guidelines

  • Personal websites and blogs that contain sports content are not permitted
  • Prior to engaging in any form of social networking dealing with sports, you must receive permission from the supervisor as appointed by your department head
  • ESPN.COM may choose to post sports related social media content
  • If ESPN.com opts not to post sports related social media content created by ESPN talent, you are not permitted to report, speculate, discuss or give any opinions on sports related topics or personalities on your personal platforms
  • The first and only priority is to serve ESPN sanctioned efforts, including sports news, information and content
  • Assume at all times you are representing ESPN
  • If you wouldn’t say it on the air or write it in your column, don’t tweet it
  • Exercise discretion, thoughtfulness and respect for your colleagues, business associates and our fans
  • Avoid discussing internal policies or detailing how a story or feature was reported, written, edited or produced and discussing stories or features in progress, those that haven’t been posted or produced, interviews you’ve conducted, or any future coverage plans.
  • Steer clear of engaging in dialogue that defends your work against those who challenge it and do not engage in media criticism or disparage colleagues or competitors
  • Be mindful that all posted content is subject to review in accordance with ESPN’s employee policies and editorial guidelines
  • Confidential or proprietary company information or similar information of third parties who have shared such information with ESPN, should not be shared

Any violation of these guidelines could result in a range of consequences, including but not limited to suspension or dismissal.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

Don't forget to register and log in on The Biz of Baseball site to get updates via your in-box, and see information only logged in members can see.

Follow Maury Brown and the Business of Sports Network on Twitter Twitter

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?