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Anheuser-Busch Named Presenting Sponsor of Dodgers' "Bleacher Beach" PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Friday, 24 July 2009 12:24

Dodgers Bleacher BeachThe Los Angeles Dodgers announced today that partner Anheuser-Busch will be the presenting sponsor of “Bleacher Beach.” Bleacher Beach presented by Bud Light, a Dodger Stadium neighborhood for fans, debuted on Sunday, May 24. Financial terms were not released. The Dodgers converted two sections of the Reserve Level in left field to a beach-themed area offering unlimited fresh grilled beach fare, soft drinks, gifts, music and décor.

“Dodger Stadium neighborhoods offer fans an enhanced and unique experience at the ballpark,” said Michael Young, Dodgers Chief Revenue Officer. “This section’s festive atmosphere makes Anheuser-Busch the perfect partner for this section and we look forward to Bleacher Beach presented by Bud Light increasing in popularity due to the prominent branding and added amenities our partner is offering.”

As part of the partnership, Anheuser-Busch will receive prominent Bud Light signage on stadium bowl section of Bleacher Beach . There will be an activation zone on the concourse featuring Anheuser-Busch’s promotional team.

Additionally, the lifeguard chair in Bleacher Beach presented by Bud Light will be a prominent point of activation for Anheuser-Busch and Bud Light promotional staff and special guests will sit in the lifeguard chair. Pro surfer Rob Machado made a visit last Sunday, July 19 and this Sunday, July 26 AVP players Carrie Dodd and Sean Scott will make an appearance.

Bleacher Beach presented by Bud Light features a beach party atmosphere with live music from a 102.7 KIIS-FM DJ. Fans will receive Dodgers Floppy Hats, Sandals, and Beach Towels on these remaining dates:

  • July 26 vs. FLA :           Dodgers Floppy Hats
  • August 9 vs. ATL:        Dodgers Sandals
  • August 23 vs. CHC:     Dodgers Sandals
  • September 6 vs. SD:     Dodgers Beach Towels
  • September 20 vs. SF:   Dodgers Beach Towels
  • October 4 vs. COL :     Dodgers Beach Towels

Groups of 20 or more can purchase at the special price of $35 per person, while individuals can purchase in advance for $45 or on the day of game for $50. Tickets to Bud Light Bleacher Beach , located in Sections 55 and 59, are available via dodgers.com/beach


Maury   BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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