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Deal Between Cablevision, YES, and MLB to Stream Games Online Locally to Be Announced Today PDF Print E-mail
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Written by Maury Brown   
Wednesday, 24 June 2009 09:40
Yankees
Cablevision YES

A 12pm ET conference call has been set to announce the landmark deal between Cablevision, YES Network, and MLB Advanced Media that will allow Cablevision subscribers that have the YES Network tier will have the ability to see games streamed online in New York market. As first reported earlier this month, the deal is a trial balloon of sorts to see if other carriage in the New York area might be available.

For those that have followed MLB’s blackout policy, the carriage deal is a breakthrough as the Yankee games streamed will be available in-market, something that has been unavailable prior through the use of MLB.TV, baseball’s out of market online package.

The deal also sets up a potential “Pandora’s Box” scenario in which other club-owned RSNs would look to launch in-market streamed games. The Red Sox and Orioles are but two clubs that have looked into the possibility. If so, it will create a have and have-not issue based on the new revenue stream for clubs that are in the position to foster carriage deals through their club-owned RSNs.

Today’s conference call has Bob DuPuy, president, Major League Baseball, Hal Steinbrenner, managing general partner and co-chairman, New York Yankees, Tracy Dolgin, president and CEO, YES Network, and Bob Bowman, CEO, Major League Baseball Advanced Media (MLBAM) as the principles making the announcement.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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