In an attempt to thwart impostor profiles on Twitter, the social
networking giant is preparing to role out a verification system.
Social networking giant Twitter is in the midst of Beta testing a verification system in an effort to thwart fake Twitter profiles. The addition of the system comes in the wake of a suit by Cardinals manager Tony La Russa, who was prepared to sue Twitter over a fake profile created by someone claiming to be him. Similar accounts have been created for high profile individuals in baseball including Bud Selig, Theo Epstein, and Peter Angelos.
According to a report by Ryan Corazza in a special article for ESPN:
Although Twitter thought La Russa's lawsuit was flimsy at best, it still prompted its creators to react and improve their service by creating verified accounts. As Biz Stone wrote on Twitter's blog: "We do recognize an opportunity to improve Twitter user experience and clear up confusion beyond simply removing impersonation accounts once alerted. ... The experiment will begin with public officials, public agencies, famous artists, athletes, and other well known individuals at risk of impersonation. We hope to verify more accounts in the future but due to the resources required, verification will begin only with a small set."
The beta version of verified accounts went live late last week, signaling Twitter's shift from a Wild West free-for-all.
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Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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