MLB.com announced yesterday that At Bat 2009, its interactive application designed exclusively for iPhone and iPod touch, was selected as a winner of an Apple Design Award in the iPhone Developer Showcase category. The award was announced on Tuesday night during ceremonies at Appleâ€™s annual Worldwide Developers Conference (WWDC) in San Francisco.
Appleâ€™s Design Awards recognize technical excellence, innovation, and outstanding achievement in iPhone and Mac software development.
The Apple Design Award comes on the heels of also being named Best in Sports Technology at the 2009 SportsBusiness Journal Awards on May 28 in New York.
For those that have not seen or used the application, it offers live audio broadcasts without blackout restrictions, a continuously updated scoreboard, MLB.com Gameday functionality, real-time video highlights and Condensed Games, a short-form video recap of the most important hits, pitches and outs of every game.
MLB.com At Bat for the 2009 baseball season, including the entire postseason, is available for a one-time fee of $9.99 from Appleâ€™s iTunes App Store on iPhone and iPod touch or at www.itunes.com/appstore/. It remains the top-selling sports application and also ranks among the top 100 overall paid applications more than two months after becoming available.
Source: MLB Advanced Media
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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