As I reported last month, Twitter may be one of the greatest tools available for social networking. But, as I also reported, the capacity to have impostors is very real. In the first day, I decided to follow ‚ÄúPeter Angelos‚ÄĚ and ‚ÄúTheo Epstein‚ÄĚ who are not, in fact, the real individuals. Both had images of the baseball execs, but when reading through the Tweets, it was clear that neither were the real deal.
Now, a court case may eradicate such impostor profiles.
The case is La Russa v. Twitter, Inc. and deals with one Anthony (Tony) La Russa and an imposter profile on the popular social networking site. As the case description outlines:
Anthony La Russa, manager of the St. Louis Cardinals, sued Twitter after an unknown Twitter user created an account at twitter.com/TonyLaRussa and pretended to post updates as La Russa. The fake Twitter page included La Russa's photo and a handful of vulgar and apparently Cardinals-related updates. One line of the "profile" suggested it was all a fake: "Bio Parodies are fun for everyone."
La Russa's complaint alleged that the fake Twitter page constituted trademark infringement and dilution, cybersquatting, and misappropriation of name and likeness.¬† According to the San Francisco Chronicle, La Russa's attorney tried to contact Twitter before filing the lawsuit, but got no response. Hours after the lawsuit was filed, Twitter removed the fake La Russa page and its postings.¬† According to the Superior Court docket, the case is still pending.
As mentioned, Twitter is a fantastic networking tool for those that follow sports, and sports business. You can follow the REAL Maury Brown and the Business of Sports Network on Twitter.
Tip of the hat to Will Leitch via (you guessed it) Twitter
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
Don't forget to register and log in on The Biz of Baseball site to get updates via your in-box, and see information only logged in members can see.
Follow Maury Brown and the Business of Sports Network on Twitter