buy levitra soft cheap lexapro seroquel buy prednisone otc bought propecia online kamagra buy spain order kamagra online glyburide metformin generic generic levitra outlet 25 mg clomid success cialis 5 mg filmtabletten viagra 300mg china cialis minoxidil online effet kamagra 100mg cheap viagra legal lisinopril 10 20 mg cialis 5 eller 10 mg zovirax cost generic doxycycline monohydrate generics lasix comprar online levitra 100mg tablets 5 mg cialis effective doxycycline monohydrate 40mg buy xenical price 20 mg prednisone jittery celebrex 200mg cap generic augmentin 875 mg 100 mg viagra etkisi viagra in mg prospect augmentin 400 mg doxycycline 100mg pneumonia generic viagra mexico fungsi zithromax 500mg mg diflucan valtrex 500 mg preis nolvadex 10mg tablet levitra buy levitra wellbutrin lawsuit generic 50mg viagra lisinopril tablets 2.5mg cialis prices 20mg 400mg doxycycline prednisone 25 mg tablets levitra 2.5 mg effectiveness 10mg cialis augmentin 625 mg use bactrim f 160 mg lexapro 10 mg pill mastercard cialis online zovirax genericon viagra generic good cialis generics 5mg cialis 10mg uk original kamagra 100mg cheap order viagra 1000 mg er metformin metformin 850 mg pret metformin pcos 1500 mg lisinopril tab 2.5 mg 50 to 100mg clomid cheap cialis .80 xenical generico dosis cialis 5mg 30 wellbutrin xr 75 mg levitra online consulation 125 mg synthroid propranolol ratiopharm 40 mg dapoxetine online paypal priligy online sales clomid cost 100mg nexium goes generic levitra 10 mg generico cialis fc 10mg augmentin de 600 mg levitra 10 mg opinie levitra tab20mg buy viagra swf dapoxetine buy online wellbutrin mg overdose metformin sandoz 500mg nexium 5 mg celebrex 200 mg presentacion medicamentos genericos cialis glucophage xr buy glucophage 500 mg prospect cialis 10 mg originale cialis 28 cpr 5mg doxycycline 50 mg tablet lisinopril anxiety disorder doxycycline 100 mg untuk nexium 2mgs 20 mg levitra price cheap viagra 25mg xenical bula generico order Cialis 30 pills glucophage xr 850 mg viagra online purchase augmentin 1 mg prospect cialis 20 mg test cost 100 mg viagra nexium 120mg generic strattera 40 mg cialis 5 mg benefici zithromax 500 mg 7 days levitra lv online glucophage 1000 mg posologie wellbutrin generic canada diflucan 500mg nexium generic cvs prednisone cheapest viagra 25mg funciona buy boots viagra 2011 800mg cialis black doxycycline 20 mg rosacea levitra canada order remedio cialis generico cialis online lloyd 50mg doxycycline arthritis zovirax cream 50mg thailand cialis online lasix 250 mg compresse buspar 60 mg day efectos lasix 20 mg augmentin 1000 mg dosage generic lexapro release female cialis 10 mg sublingual cialis online generic valtrex m123 levitra 10 mg etkileri online viagra information valtrex canada online lisinopril 2.5 mg pregnancy levitra 20 mg walgreens buy strattera medication flagyl er online zithromax trockensaft 600mg hydrochlorothiazide 125 mg order propecia generic cytotec abortion buy valtrex synthroid 188 mg 20mg lexapro forums viagra revieves online vegetal viagra 120 mg cheap cialis softtabs cialis 4cpr 20mg lexapro 15 mg port metformin 500 mg bernofarm propecia cheapest uk buy avian doxycycline bijsluiter clomid 50mg doxycycline cost 100 mg viagra 50 mg clomid 50mg first buy cipro mexico jual cialis 10mg cialis 20mg almanya nexium substitutes generic kamagra one 100mg buy internet cialis cialis 5 mg generico lisinopril zestril 40 mg buy zoloft cheap buy clomid hormone lasix online kaufen viagra online nas urdu clomid 50 mg levitra 100mg pills order viagra ireland pillole cialis online order clomid tablets order xenical 84 pack cipro generic cost whats generic viagra generic viagra vipps cheap levitra brand propranolol hcl 40mg cheapest 10mg cialis humortadela viagra generico levitra generic online prescription levitra online metformin er 850 mg order zithromax powder doxycycline generic prices doxycycline hydrochloride 300 mg nolvadex buy cheap diflucan 200 mg nebenwirkungen viagra products online cialis 2.5 cheap gold viagra 3000 mg cialis dose 100 mg phenergan 12.5 mg im valtrex prescription online taking lexapro 5 mg us cialis online nexium 40 mg iv buy 50 mg doxycycline caratteristiche cialis 20 mg doxycycline online us generic wellbutrin xr buy clomid hcg strattera 40mg effectiveness online cialis doctor anxiety disorder buspar diflucan dosage generic zoloft generic buy propecia 5mg pills generic cialis price doxycycline 250 mg capsule generic propecia ireland viagra online jersey celebrex 200 mg use avoid generic viagra cialis online rezept clomid 25mg pct took 60mg levitra lisinopril 5 mg daily cheapest cialis 5mg propecia 05 mg buy us viagra buy bayer levitra zovirax 80 mg generic viagra overseas diflucan 150 mg ricetta propecia buying metformin tab 1000mg lexapro 20mg canada doxycycline 100 mg infection viagra online cheapest daily cialis 20 mg hydrochlorothiazide cap 12.5mg lexapro 20 mg forums viagra cheap toronto viagra generic durban buy 50 mg viagra cialis 2.5 mg coupon c20 cialis buy where 2 buy clomid levitra 20mg for doxycycline 100 mg sandoz zithromax 250mg capsules wellbutrin compresse 150 mg split 100mg viagra cheap cialis pills buying viagra stores mg doxycycline zithromax 250 mg tab prednisone 20 mg identification augmentin 875 mg prospect strattera 60 mg effects lasix 40mg malaysia take 2 25mg viagra cialis 2 5 mg prix order clomid cheap cheap viagra etc cialis wieviel mg obsidan 25 mg propranolol clomid online usa metformin 1000 mg dosierung lexapro and generics xenical 120 mg reviews cialis generic 50mg xenical orlistat order erythromycin stearate 250 mg cialis online fake cialis 5 mg duration generic viagra 100m metformin mg dosage 5mg cialis, canadianpharmacy lasix 250 mg preis cialis forum mg thuoc clomid 50mg generic cialis 60mg cialis brand 40mg viagra 100mg herbal generic zithromax online order xenical online amoxil 500 mg online fake generic viagra cialis 2.5mg. injectable lasix buy anwendung cialis 5mg priligy generic dapoxetine 1000 mg cipro xl generic lexapro antidepressants augmentin 400 57 mg price propecia 1mg viagra tesco 2011 buy zithromax posologie 900mg cialis 10mg young propecia available generic cheapest viagra kamagra buying valtrex online cialis professional generico generic cialis danger 75 mg wellbutrin xl cheapest viagra pharmacy cheap cialis canadians cialis 10mg. dosage viagra 120 mg preisvergleich strattera buy now augmentin duo 400 mg nolvadex 5mg lasix online purchase cialis 30 mg dosing cialis 20 mg gr lexapro 10 mg prospecto combining 5mg cialis generico xenical orlistat generico nexium mups legit cialis online cheap cialis tramadol clomid 100mg statistics cialis 40mg information purchase generic valtrex levitra online romania generic levitra tadalafil pfizer viagra 6.25mg lisinopril tablet 10mg nyc buy zovirax lisinopril 10 mg pricing 500mg doxycycline propecia generico 1 mg cialis 5 mg x 28 nexium 40mg fabricante tetracycline online bestellen buy doxycycline pharmacy lisinopril 20 mg shape xenical 120 mg 168 caps. viagra generic oregon clomid oromone 2mg propranolol 80 mg angst cialis order information pattaya generic viagra prednisone 5mg asthma 50mg kamagra uk prednisone 20mg info cialis 20 mg contraindicaciones bijsluiter propranolol 40 mg thuoc nolvadex 10mg tomar cialis 10 mg augmentin 857 mg doxycycline de 100 mg zoloft dosage 150 mg chepest 800 mg viagra acquista cialis generico indikasi celebrex 200mg buy nexium sachets levitra da 5 mg doxycycline 100mg drops lasix dogs 12.5 mg levitra 20 mg wikipedia 5 mg generic cialis erythromycin online apotheke lexapro 5 mg forum propranolol hydrochloride 20mg online prescription wellbutrin metformin hydroclorid 850mg 200 mg clomid online cialis online niederlande buy cialis cheap nexium 40 mg prescription prednisone 10mg rash buy viagra fourm vardenafil generic levitra nexium 20 mg price lisinopril overdose 80 mg generic zoloft australia cialis buy cheap celebrex capsulas 100 mg online purchase wellbutrin take cialis 40 mg zithromax cheap net viagra condom online buspar generic cost cheap kamagra de buy clomid mucinex bactrim 160mg cialis 20mg usage viagra 100mg substitute cialis 20mg ebay zithromax buy australia cialis 20mg directions wellbutrin xl generic cialis strips cheap propranolol mylan 10mg amoxil 875mg tablet celebrex capsules 200mg celebrex 100mg pret cialis 5mg daily buy stockholm viagra buy nexium hp7 generic softtabs viagra generic cialis facts generic viagra faq generic levitra medseller viagra 25 mg from hydrochlorothiazide actavis 25 mg 150mg wellbutrin xl cialis 1800mg hf zithromax 500 mg vial 30 mg cialis safe metformin 850 mg prices irbesartan hydrochlorothiazide 150 mg comprar kamagra 100 mg viagra online brand existe viagra generica buying levitra online augmentin 500 mg tb synthroid eating disorders ordering levitra online cialis 20mg mexico prezzi cialis generico cheapest cialis drug chewable viagra 100mg buy doxycycline 20 mg cost 120 mg strattera normal cialis mg zithromax 1 gram buy prix doxycycline 100 mg kamagra 200 mg dose prednisone 75 mg viagra generic hersteller xenical 120mg 42 capsulas 180 mg of lasix lexapro dosage 2.5mg strattera 25mg buy buy dapoxetine usa doxycycline online london hydrochlorothiazide 25 mg reviews cialis diario 2 5 mg 20mg lexapro problems ebay kamagra 100mg zoloft da 50 mg 12.5 mg viagra metformin arena 500 mg strattera 60 mgs amoxil 12h 875 mg review generic lexapro taking 2 levitra 20mg online propecia generic celebrex 200mg gelule 30 levitra prescription online 40 mg prednisone 1 dose nexium 40 mg palpitations 1000 mg valtrex daily levitra 10 mg fta 12 500mg drug metformin cialis generic kopen cialis 2.5mg uk cialis online thailand doxycycline tablets 500mg 20mg cialis dangerous diflucan 150 mg fluconazole online cialis paypal viagra 50 o 100 mg 45 viagra 100 mg cheap bactrim buy taking 2 mg propecia cheap cialis drops compra viagra generico viagra 200 mg cialis 40mgs lexapro 20 mg sleepy valtrex 1000mg viagra 25 mg france cialis 5 mg help prednisone tabs 10mg buy singapore viagra augmentin 500 mg generic zithromax 500 mg 2 tablets generic levitra 10mg lasix strengths 25mg buy nexium toronto 0.025mg synthroid bactrim generic cost online viagra karachi viagra generic release buy cialis zealand cialis 80mg online levitra professional online taking 4 5 mg cialis mua levitra 10mg cialis 10mg sufficient prospect augmentin 625mg cheapest 5 mg cialis generic viagrageneric viagra celebrex 100 mg posologie nexium 40mg instructions viagra gels cheap propecia online legal priligy 30mg tablets 60 mg propranolol overdose cialis online forums prednisone ratiopharm 20 mg 250 mg of metformin buy levitra sample 50mg zoloft pregnant mg of valtrex generic cialis ranbaxy generis levitra 40 mg
Home All Articles New York Yankees: Organization in Transition or Case Study in Baseball Mismanagement?

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 619 guests online

Atom RSS

New York Yankees: Organization in Transition or Case Study in Baseball Mismanagement? PDF Print E-mail
User Rating: / 36
PoorBest 
Articles & Opinion
Written by Wayne G. McDonnell, Jr.   
Friday, 15 May 2009 00:07

YankeesEach morning, as Americans gently rub the sleep from their eyes and reach for their first cup of coffee, they are immediately presented with the sobering realities of an economy immersed in turmoil and disarray. Tales of banking failures, corrupt investment scandals and the daily plummeting of the Dow Jones Industrial Average are no longer story lines for a psychological thriller concocted by Hollywood movie executives at 20th Century Fox. Federal government bailout requests and rescue plans, massive layoffs, and the demise of the automobile industry in America have become a recurring theme woven throughout the American way of life. Companies and products that were once staples of our daily existence are now quickly becoming distant memories. Fear and uncertainty now overwhelm a country once lauded for an abundance of wealth and ample opportunities for prosperity.

As the current financial crisis infects all aspects of the economy, the sports industry has quickly learned that they are no longer immune from the fluctuations and meltdowns that have occasionally occurred on Wall Street. In times of excess and greed, the sports industry graciously became bedfellows with Corporate America on grandiose ventures pertaining to naming rights, sponsorships, advertising, club seating and luxury suites. As a result, the sports industry became infatuated with the lucrative opportunities for revenues from an audience other than the blue collar, middle class family who occasionally attended sporting events due to restrictions on disposable income. Consumers of the white collar persuasion were not only intriguing to sports executives, but desired for their price insensitivities and unquenchable thirst for an all encompassing entertainment experience. Now, as our economy sinks deeper into the abyss, countless executives have realized that the welfare of sports in America is in jeopardy each time the automobile and banking industries petition the federal government for assistance.

In the midst of chaos and despair, an iconic American sports institution’s delusional business strategies have embodied the essence of avarice. To many, the New York Yankees are the epitome of royalty in a culture where athletes are deified and hailed for their extraordinary accomplishments in sporting arenas of competition. However, they have been criticized vociferously by pundits, politicians, baseball fans and the media for their elitist behaviors and disingenuous relationship with customers from a tax bracket whose median household income falls in line with the national average. It is the opinion of some that the New York Yankees cannot and will not relate to the daily financial struggles of the common citizen. In periods of unrest, a baseball game is a well needed escape from the hardships of life. While the Yankees have built an exquisite architectural masterpiece in the middle of one of the poorest Congressional districts in the country, they have conveniently alienated generations of middle class families who have played just as important of a role in the franchise’s storied history as any ball player who has donned the pinstripes.

Select Read More to see the rest of this original article

While America’s national unemployment rate exceeds 8% and a dramatic deterioration in consumer spending continues, the New York Yankees must not only adapt to these dire circumstances, but their management philosophies must evolve as well. In all fairness, the New York Yankees are a multi-billion dollar global sports entity in the midst of implementing a new model of leadership in the worst economic climate since the Great Depression. A transition of this magnitude does not happen overnight even under the best of conditions. For more than three decades, the New York Yankees’ model of business was dominated by an omnipotent leader whose fascination with military strategies and domineering personality established a culture whose tenets were based on fear and insecurity. At his zenith, George Steinbrenner had an innate ability to prey on the defenseless and exhibit attitudes and behaviors that were tyrannical in nature. In certain instances, his uncontrolled ferocity would overwhelm him and an unassuming employee would become the latest casualty from a tirade that would make hardened dictators like Mussolini and Stalin blush.

In certain circles, George Steinbrenner has been vilified for creating a dysfunctional and egregious working environment for his employees. Instability, hostility and contempt were easily witnessed not only in the dugout at Yankee Stadium, but in the front office as well. George Steinbrenner never met a headline he didn’t like. Instead of airing his grievances in private with ball players, managers, and team executives, he strategically decided to use the Daily News and New York Post as his personal pulpit. Over a thirty-five year period beginning with Steinbrenner’s arrival in 1973, fifteen men have assumed the role of manager of the New York Yankees along with countless team executives and general managers. While Steinbrenner’s abrasiveness and impatience would alienate Yankee icon Yogi Berra for several years and his love-hate relationship with Billy Martin played out on the back pages of the New York tabloids, several of his endearing leadership qualities are always overlooked and even ignored.

If one were given the opportunity to objectively assess George Steinbrenner as a leader, the positives would clearly outweigh the negatives. He is a man who genuinely has an undying passion for success and whose kindness and generosity will never be fully appreciated. Not only did he singlehandedly resurrect the New York Yankees from the ashes of disarray and mediocrity, but he transformed them into a billion dollar sports and media juggernaut. Ironically, the son of a Cleveland shipbuilding magnate easily related to the plight and struggles of everyday New Yorkers. On numerous occasions, George Steinbrenner proudly boasted that the New York Yankees are a team that embodies the spirit of New York City and its citizens should be proud to call them their own. While several sports franchises simply view their uniforms as fabric and embroidery, George Steinbrenner made sure that each ball player who wore the pinstripes knew that the Yankee uniform carries great responsibility along with daily demands and expectations.

As streaks of gray dominate the old lion’s mane, the bombastic personality that defined George Steinbrenner has all but disappeared. His ferocious roar that once echoed loudly throughout the corridors of Yankee Stadium and Major League Baseball has subsided to an occasional purr. Instead, our infrequent contact with George Steinbrenner has come in the form of a handful of carefully crafted sentences by Howard Rubenstein. It’s no secret that illness has beset the old lion and that he is in the twilight of his life. However, before he made his exit off of the Broadway stage, George Steinbrenner astutely surrounded the New York Yankees with family, lawyers, politicians, and individuals with business acumen who can lead this franchise for years to come.

Even though the Steinbrenner family is still firmly in charge of the New York Yankees, the organization is learning how to adapt and perform under an entirely new model of management. It could be said that the New York Yankees are now strategically divided into four business factions instead of the infamous “New York and “Tampa” contingents. Almost organically, each business faction has produced a spokesperson who has ultimately assumed full responsibility for the success or failure of that particular operation. Chief Operating Officer Lonn Trost has become the renowned expert on all matters pertaining to the new Yankee Stadium. President Randy Levine has become the Yankees’ ambassador and bulldog when it comes to thorny issues involving politics or extending the Yankees’ brand. Senior Vice President and General Manager Brian Cashman has finally achieved the autonomy he so desperately desired when it comes to evaluating talent and establishing himself as the primary architect of the major league roster. The newly appointed heir to the Yankee kingdom, Managing General Partner and Co-Chairperson Hal Steinbrenner, carries the heavy burden and enormous responsibility of overseeing the Yankees’ global enterprises. Last, but certainly not least, General Partner and Co-Chairperson Hank Steinbrenner actively contributes his thoughts and opinions on player personnel decisions and isn’t afraid to engage in a spirited exchange with competitors who do not share his fondness for the way the Yankees conduct business. In the current circle of reserved executives that are leading the Yankees, Hank Steinbrenner is the brash, outspoken maverick that people can easily relate to because of the similarities to his father.

During his prolific reign as “The Boss,” George Steinbrenner encountered countless challenges and opposition for his controversial views and unorthodox ways of running the Yankees. However, he really never had to address the vast and complex financial difficulties that the current leadership group is combating on a daily basis. Their management style is in stark contrast to what defined the Yankees under George Steinbrenner’s regime. While a Hank Steinbrenner comment or quote might occasionally make news or illicit a chuckle, nothing will ever compare to what his father had said or did. The strategies that are being implemented by the new leaders are more cerebral and calculated. At times, they can come across as being cold and sarcastic. These individuals rely heavily on data accumulation and countless analyses instead of gut instinct and raw emotion. To some, the new leaders of the New York Yankees are an eclectic group of baseball deficient executives who conduct business in a secretive manner at the expense of the average consumer. To others, they are a confederation of lawyers and business professionals who implement methodical tactics and strategies to accomplish prescribed goals.

On top of the enormous responsibilities associated with the construction and pricing of a new ball park, the current Yankee leadership group is being publicly assaulted and lambasted for creating a caste system within the granite and limestone walls of the new stadium. If one were to walk through the spacious and immaculate concourses of the new ball park, you can instantly tell where you belong and where you are not wanted. You are promptly reminded by security guards and ushers that you cannot access certain escalators, elevators and restaurants because of your status in the society that the Yankees have created within the new ball park. The blue collar, middle class fans are relegated to the grandstand and bleachers where they still pay exorbitant prices for the simplest of comfort foods normally served at the ball park. When Jack Norworth penned “buy me some peanuts and cracker jack” in his century old baseball anthem “Take Me Out to the Ball Game,” no one ever realized that American currency involving Alexander Hamilton and Andrew Jackson would be involved in a cash transaction for caramel covered popcorn and nuts.

Today, the New York Yankees have gone to great lengths to market and price their products as luxury items for customers with a taste for extravagance. These highly sought after individuals spend their weekends at palatial summer homes in the Hamptons rather than economically affordable motels along the Jersey shore. They arrive at the ball park in limousines or German engineered automobiles by Mercedes-Benz instead of the overcrowded subways or buses. Their preferred delicacies usually involve culinary delights and beverages served at the finest restaurants in New York City. A mere hot dog and beer is simply unacceptable for someone who socializes in the upper echelon of society. Filet mignon and martinis are minimum requirements for a dining experience at the ball park.

As millions of Americans reluctantly accept responsibility for “living beyond their means” and come to terms with the repercussions of their actions, the sports industry is just as culpable as the person who secured a mortgage from a lender to purchase a home they couldn’t conceivably afford. The stealth acquisition of wealth with minimal effort or considerable thought became a frequently utilized blueprint. The elasticity of the consumer’s dollar was stretched beyond its means by sports franchises due to the amorous behaviors demonstrated by countless banking and financial services institutions. As executives from companies such as Citigroup and Bank of America fawned over audiences that normally exhibit qualities of intense brand loyalty, innumerable sports franchises leveraged these desirable characteristics into a premium pricing philosophy that would impact all facets of a franchise’s operations. Sports executives once proudly boasted about lofty expectations and revenue projections when it came to exclusive sponsorships. Now, these same executives are left answering questions pertaining to the scandalous behaviors demonstrated by their sponsors.

There is no denying that the New York Yankees have had an awkward and inauspicious beginning to the post George Steinbrenner era both on and off the field. Whether it is selling grossly overpriced stadium memorabilia to the masses or engaging in a war of words with the commissioner of Major League Soccer, the new leaders of the Yankees have already encountered countless obstacles. While the new ball park is extraordinary and surprisingly captures the essence of the old Yankee Stadium, the pricing model is flawed and needs substantial revision to reflect the current market conditions. The Yankees’ overtly aggressive pursuit of the white collar audience is alarming since this type of customer is quickly becoming extinct. What’s even more disheartening is that the throngs of fiscally challenged Yankee fans have to actively survey the secondary ticket market for affordability instead of desired seat locations. Season ticket holders are now starting to feel the pinch of the prices at the new ball park and they are expeditiously liquidating their ticket inventories at discounts. To put it simply, customers are paying premium prices for a pedestrian product. The constant dependence on the free agent market has been a detriment to the organization. Even though the Yankees have spent almost a half a billion dollars on three ball players this past offseason, they are still mired in mediocrity and struggling with the implementation of cutting edge ideas regarding player development. Fans are paying prices fitting for a team like the 1998 Yankees. Instead, they are receiving the 2008 version.

No one will ever capture or replace the zeal and bluster of George Steinbrenner. He will forever be an American sports icon and pioneer. While many long for the days of “The Boss” during these turbulent times, one must be careful what they wish for. In all honesty, could George Steinbrenner handle the current financial and economic dilemmas that the Yankees are experiencing? How would he combat the resistance regarding the Yankees’ ticket pricing model? How would he resolve attendance and customer service issues at the new ball park? These are valid and legitimate questions to ask if “The Boss” were to return. However, we know that is not the case.

The new ownership group of the Yankees has made a few gaffes. But, it is not their fault that the economy has imploded and we are now living in a world of unforeseen disarray. Unfortunately, they are a victim of bad timing. Just like our economy, the New York Yankees are trying to learn how to conduct business in an effective and efficient manner. However, they also have to learn how to accommodate baseball fans and make each person who walks through the turn stile feel valuable and important. Only time will tell if the New York Yankees are ready to compete in a world of economic uncertainty or will they adhere to their irrational ideals and principles.


Wayne G. McDonnell, Jr. is a clinical assistant professor of sports management at the Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University. He is a contributor to the Business of Sports Network.

Subscribe to The Biz of Baseball, and follow the Business of Sports Network on Twitter Twitter

Add to GoogleAdd to My Yahoo!

Subscribe in Bloglines

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?