medsforless.biz sildenafil crushing cipro tablets forum buy seroflo online pharmacy proventil in croatia aripiprazole generic availability zithromax dosage chlamydia gonorrhea promethazine hydrochloride reviews doxycycline hyclate drug classification discount canadian pharmacy himplasia seroquel xr 200mg tablets canadian pharmacy zanaflex can you buy xbox live gold membership with microsoft points when does accutane usually start working clonidine reviews kids is the yasmin pill available in the uk 100 premium acai review cialis soft over the counter which uk site to buy motrin suppliers of keflex in us what is the generic brand for viagra online zyban india prednisolone tablets buy online precio de strattera en mexico what shampoo is like nizoral fucidin 20mg tab order vermox from usa without prescription better than hyaluronic acid buy cheap canadian drugs pain meds for dogs after surgery buy lidocaine injection price of viagra at costco order clozaril pill generic ventolin safe cephalexin 500mg for dogs dosage himcolin overnight delivery aqua ban azithromycin uses 500mg percocet indian name what is fexofenadine used to treat mail order amitriptyline online side effects of wellbutrin overdose buy vpxl with what does flomax do for kidney stones anafranil generico online kamagra soft generico xalatan cheapest price flagyl generic form how to take strattera proscar drugs 5mg cheap carafate us albuterol inhaler buy online all types tretinoin 0,025 pills cleocin gel pas cher best online foreign pharmacies noble drugs coupon code elimite in usa best generic nolvadex sites what is acai berry good for hair how often to take benadryl allergy thuoc danazol 100mg motilium 10 bupron sr for purchase finpecia overnight pharmacy side effects of atarax in adults zebeta online without prescription can i order cephalexin no prescription in the usa fluconazole pregnancy where do you buy cialis in canada promethazine online cefixime cheap best place to buy acivir pills legal buy ditropan online canada is mail order benemid safe canadian pharm letter buy antabuse singapore sertraline hcl high blood pressure order differin cream quickest flagyl generic seroquel pictures aspirin pills used zithromax 500mg australia where can i buy xenical pills loevaquin none prescription canadian drug stores medicine abilify treat atypical buy elocon cream 100g how long does it take for amitriptyline to work for insomnia bentyl dicicloverina 10 mg para que sirve buy nizagara pills online silagra 100 cipla nolvadex street prices claritin tablets 10mg micardis capsules prescription aciphex cost of cymbalta at walmart flomax daily use reviews ordering viagra professional sildenafil pharmacies accutane buy kamagra paypal generic low cost overnight minipress methotrexate without humira medicamento generico citrato de sildenafila where do i buy seroquel premarin without prescription canada citalopram buy online india doxazosin visa is there a real generic levitra what is retino-a cream 0,05 pills used for nitrofurantoin capsules during pregnancy femara reviews and dosage where can i order depakote buy dutas 200 nitroglycerin transdermal drug delivery system cheap progaine 3 pills order lamisil spray what does colchicine target in cells buy online ireland kamagra chewable provera medicine citalopram dose increase canada pharmacies online that sell tretinoin buy menosan pills online arthritis in fingers at 40 buy levothyroxine without rx purchase prednisone dogs how do over-the-counter analgesics like aspirin work buy kamagra paypal uk cialis benadryl pills side effects canada pet meds free shipping pharmacy in canada buy ladies boots online ireland viagra pago paypal nexium discounts codes carafate 100 zanaflex for sale usa ortho tri-cyclen overseas no prescription noroxin can you buy zovirax at the supermarket side effects of zocor can you buy atarax over counter ventolin generic drug pharmacy has best price etodolac how to get propecia prescription? antabuse medicine online diflucan no rx order cheap elocon cream used for face antibiotic roxithromycin alcohol cystone price india indian generics online crestor ciprobay 500 for uti metronidazole side effects buy cheap propranolol using pay pal buy live fish direct canadian aldactone us online pharmacy no prescription alesse prometrium shortage buy online chloroquine generic what are the side effects of zoloft during pregnancy dostinex without a prescription from canada 1mg or 5mg finasteride for hairloss? buy doxycycline rite aid twitter search people finder citalopram hbr 20 mg and alcohol canada drugs methotrexate with prescription ranitidine powder for horses tadapox reviews silagra tablets india pregnancy test calculator on clomid generic caverta olanzapine nhs choices eulexin tablets online walmart pharmacy lamisil metronidazole gel can you buy pct online plavix medicine side effects what is asacol hd dr 800 mg tablets similar to zoloft pills celebrex prices walmart cefadroxil supplier in uk buy cabgolin mexican pharmacies side effects of premarin cream in children cipro fast canada unisom uk brand name india rosuvastatin price what is allegra k clothing cheapest lamictal buy cafergot from canada discount canadian pharmacy atorlip-5 canadian pharmacy bupron sr co-diovan 160 mg/12.5 mg film-coated tablets what's the best online pharmacy generic cialis tadalafil 20mg fast reglan deleviery monster job search nombre generico del decadron nifedipine pregnancy side effects buy viramune online reviews where can i purchase feldene olanzapine buy canada purchase siberian ginseng can we trust crestor online voltaren tablets micronase purchase in canada no prescription lortab 10 blue tadalafil dapoxetine generic viagra reviews forum reorders how to use pulmicort flexhaler powder benicar price walmart levaquin 40 mg dose where to buy zyrtec d online cheap where to buy cabgolin in canada safely atrovent comprar what is nitroglycerin patches used for what does the drug lamictal do hydrea drug classification snafi price buy nymphomax online where do i trazodone in india periactin to buy in the canada without a prescription american shallaki cefixime suppositories buy all types proscar pills etodolac pills sweat prescription mobic information including ordering altace delivery overnight inderal la 60 mg half life buy revia from canada valacyclovir 1000 mg dosage for cold sores printable alli coupon buy cialis soft mg acticin on line purchase kamagra oral jelly manufacturers india ampicillin canadian pharmacy over the counter ciprofloxacin ophthalmic promethazine otc usa accutane prescription assistance programs which uk site to buy avapro discount canadian pharmacy tamoxifen levaquin cipro lawsuit what your doctor did not tell you about perimenopause doxycycline without prescription miami 1xtra dancehall minipress non perscription countries xenical capsules 120mg side effects kytril prescription coupon female cialis suppositories buy buy cleocin cream over the counter cheap clomid 200mg cheapest price for actonel order strattera medication by mail buy maxalt without a perscription metformin tablets drugstore purchase diarex buy cyklokapron where to buy generic accutane without buy betapace uk price increase mircette where to buy valtrex mg advair patent ending promethazine over the counter usa viagra australia pbs buy voltaren 80 mg online can i order brand advair diskus no prescription in the usa withdrawal side effects of wellbutrin sr how much is seroflo tablets reputable mexican online pharmacy order viagra uk drugs cheap drugs online india buy stromectol with lamictal weight gain bipolar buy asacol in uk femara order by phone elimite pharmacy mail order online pharmacy benicar there generic yasmin birth control generic drugs online buy over the counter arava online medrol injection for cats i pill cefadroxil website dapoxetine online price is crestor better than vytorin buspar medication doctor brahmi prices nizagara generic for alli available south africa holiday insurance compare flagyl er order canada florida brand cialis what is protonix 40 mg buy flagyl online next day delivery us online pharmacy no prescription finax what types of voltaren are there levitra professional by mail prescription all seroquel canada drug 1000 games duck life 4 can i take 2 lortab 5/500 where can you get tamoxifen reminyl user reviews costco pharmacy stromectol price order emsam online buy fosamax in singapore generic for crestor 5mg all types detrol pills side effects of taking prednisone short term is baclofen a prescription drug erythromycin paypal para que se usa el medicamento bupropion brand amoxil drug schedule lisinopril 20mg tablets side effects tadapox buy online what kind of medication is trazodone can you get serevent ed pills sold at walmart generic lynoral no prescription diovan canada ranitidine online bestellen can you take birth control pills with wellbutrin nexium side effects in women buy erythromycin cheap price how long does it take for methotrexate injection to work cytoxan 50mg tablets floxin online usa what is benadryl called in australia prednisone low dose birth control detrol canada head office viagra online paypal venlor next day shipping acticin delivery purchase cheap prescription lotrisone online ultra low dose avalide order xenical online australia arava 20 mg prospect atarax shortage 2012 can you buy alavert best place to order zyban in us can you buy zestril drug prescription zestoretic brand positioning best place to buy biaxin without a prescription best place to order actonel in us best drugstore powder for oily skin yahoo answers live tv in italian tofranil 10 mg cost safe canadian online pharmacies narrow and broad spectrum antibiotics cipro suppositories buy tinidazole prices usa pulmicort nebulizer dose for children prevacid class action lawsuit how much is viagra on the nhs phenergan western australia cipro medication com benicar hct tablets side effects can you buy toradol online diamox tablets us online what is the dose for prevacid what is the brand name for methotrexate purchase medrol online endep delivery uk cleocin tablets dosage can i buy voltaren tablets over the counter aspirin dose after tia how long does it take for doxycycline to get out of system kroger pharmacy hours frisco generic calcium carbonate buy canada is there a generic version of avodart is femara better than tamoxifen comprar tadalis sx original what is promethazine w codeine prescribed for geriforte syrup for sale australia what does lexapro 20 mg look like insulin overdose non diabetic what type of infections does bactrim treat viagra alternative pills female sex pills uk fosamax patient uk flonase online canada carbozyne australia pharmacy prix du cialis 20mg what is amiodarone cordarone carbozyne over the couter kamagra chewable online legally buy thyroid medication online no prescription buy fluoxetine online reviews fluconazole pregnancy test sumycin for men sale in uk where to buy seroquel in canada medication viagra 24 hr delivery zyprexa 10mg weight gain what does yasmin mean in spanish levlen dosage too high generic augmentin liquid periostat buy coumadin cost in canada como comprar cialis generico en espan~a canine doxycycline dosage lyme retin-a 0,025 supplier in uk discount viagra jelly of canada artane tablets uk clomid prescription free benicar 40 mg dose wellbutrin max daily dose tetracycline order online generic silagra safe buy tricor 145 mg astelin prices at costco best prescription anxiety pills big blue pill hzt where to buy neurontin with mastercard buy goodyear allegra in canada cheap drugs india nizagara tablets niagara brand flagyl for sale mexico aciclovir target pharmacy diclofenac price lamisil comprimidos efectos secundarios much does propecia cost ireland acai results forum common side effects of augmentin 875 buy avodart quick where could i buy revatio without prescription buy amitriptyline mg nootropil limited india ginseng purchase in canada no prescription tetracycline echeck craigslist london flats to rent voltaren gel muscle pain fastest nimotop uk delivery aspirin shelf life prescription viagra cialis buy trental in singapore online pharmacy shops that sell crestor cost of methotrexate fineviagra starlix user reviews half price trileptal brand cardura buy pulmicort shop net patient reviews on strattera order mevacor lowest price how long does inderal take to work for migraines over the counter substitute for aciphex nolvadex uk brand name gulf of mexico alliance all hands brand levitra order in the us yasmin indian baddow road chelmsford blopress by mail order 3 types of intermolecular forces from weakest to strongest how to get viagra from your gp paxil online price buy tetracycline tablets for acne uk version of kamagra gold lariam price australia pil perancang yang tidak menggemukkan nitroglycerin 40 mg dose cytotec abortion cost actos suppositories buy want to buy cialis where can i purchase renagel generic glucophage cost overseas pharmacy no prescription brand advair diskus generic toprol xl available cialis maximum dosage tadacip online, no prescriptions birth control pills online free no prescription online pharmacy canada mexican pharmacy no prescription benicar do you need rx finax where to buy benadryl liquido urispas cheap brand zofran buy free or low cost dipyridamole levitra brand bayer zofran from web md haridra rx viagra professional noprescrition needed canada online pharmacy voltaren retard 75 mg tablets methotrexate combination therapy where can i buy orlistat tablets dutas with no rx trental order canada buy lamictal in singapore buy protonix pantoprazole avodart uk brand name order cipro online pharmacy 500mg where to buy relafen in canada safely how to use himcolin mircette canadian pharmacy buy alesse quick pyridium medication order indian generics online mentax buy without a rx cheap accutane buy tamoxifen online at canada pharmacy diovan 80 mg tablet how to take unisom for morning sickness cost of avapro all types of arthritis what are lithium tablets used for can you clonidine discount online buy abana delivery buy biaxin boots pharmacy lipitor atorvastatin 10 mg can buy effexor xr online onlinefarmacy what is nexium used for triamterene uk online purchase flagyl canada kroger marketplace newport ky pharmacy levitra super active shelf life viagra side effects indigestion canadian pharmacy scam hotmail what is dulcolax laxative tablets for
Home Jordan Kobritz Yankees Do the Right Thing the Wrong Way on Ticket Prices

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 1757 guests online

Atom RSS

Yankees Do the Right Thing the Wrong Way on Ticket Prices PDF Print E-mail
User Rating: / 4
PoorBest 
Jordan Kobritz Article Archive
Written by Jordan Kobritz   
Friday, 01 May 2009 23:03

Yankees Empty Seats

The Yankees lowered prices to help fill their most
expensive seats, but they could have gone about
it in a better way.

After weeks of denying the obvious, the Yankees caved to pressure from fans, the media and even the commissioner. Or perhaps it was a decision based on common sense, even if the Yankees’ historical arrogance suggests otherwise.

Eating crow is never easy, especially for the mighty. But that’s exactly what the Yankees did when they announced a scaled back price structure for the most expensive seats in the new Yankee Stadium.

The acres of empty seats during the first home stand of the season became a public relations nightmare for the Yankees. Worse, it suggested a lack of demand for tickets which could adversely affect future sales. The Yankees were clearly embarrassed. After adamantly denying a price reduction was in order, the Yankees came to their senses, sort of, and lowered the prices of several hundred of the highest priced seats in the new stadium. But the move sparked a new debate centering on whether the Yankees went far enough and what effect the price reduction will have on current ticket holders.

If a $2,650 seat is reduced to $1,250, does that make it affordable? And will the market react positively? The resale market is a good indication of the true value of an item – where a willing seller and a willing buyer agree on a price. By that standard, a number of tickets are still overpriced by a multiple of three. On the day the Yankees announced their price reduction, a number of those $1,250 seats (reduced price) were selling on StubHub.com for $400.

In an effort to appease current ticket holders, the Yankees concocted a complicated plan that would make Minor League Baseball marketers proud. The plan provides some high-end ticket holders with additional seats – 1, 2, 3 or 4, depending on the price and location – for select games at no additional cost. Surely this wasn’t what the team’s marketing department had in mind when the original price structure was being debated.       

Seats at a sporting event are a perishable item, akin to produce in a supermarket. If they aren’t sold for today’s event, the revenue is lost forever. But it should be noted that not all of the empty seats in the stadium were unsold. Some were sold on a season basis and even when they are vacant for a game, the ticket revenue is in the bank.

Of course, an empty seat means the loss of concession revenue, not an insignificant consideration for the Yankees. The SportsBusiness Journal reported that on Opening Day, concession revenue – food and merchandise – at Yankee Stadium averaged more than $60 per person. Those figures are unlikely to hold up over the course of an entire season, but the lost concession revenue is nonetheless real.

The reason sold tickets are going unused varies, but some ticket holders admitted to The New York Times that they don’t want to be seen sitting in the high rent district of the stadium under the current economic conditions. It doesn’t look good if you’re taking TARP money with one hand and eating and drinking in the lap of luxury with the other.

At the reduced prices, the Yankees stand to “lose” several million dollars in ticket revenue during the remainder of the season. But that assumption is based on selling all the reduced price tickets at the original figures, something that wasn’t going to happen.

The rollback in ticket prices is an admission by the Yankees that they were overreaching with their original pricing strategy. By design, the new Yankee Stadium contains approximately 4,500 fewer seats than its predecessor, even though the Yankees didn’t have much of a challenge selling seats in the old stadium. Reducing quantity, thereby increasing demand and prices – average ticket prices were up 76.3% over last year according to Team Marketing Report – is a proven marketing technique. And in time, it may be successful for the Yankees. The real test will come when the Yankees start playing better and the economy rebounds.

Prior to the price reduction, The New York Times reported that the Yankees intended to raise ticket prices by 4% next year. And the Yankees insisted that the reduced prices would apply for this year only. With chutzpah like that, there’s no need to shed any tears for the Yankees.


 

Jordan Kobritz is a staff member of the Business of Sports Network. He is a former attorney, CPA, and Minor League Baseball team owner. He is an Assistant Professor of Sport Management at Eastern New Mexico University and teaches the Business of Sports at the University of Wyoming. Jordan can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Subscribe to The Biz of Baseball, and follow the Business of Sports Network on Twitter Twitter

Add to GoogleAdd to My Yahoo!

Subscribe in   Bloglines


 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?