lithium prices 2012 where to buy live rock purchase diclofenac sr best site to buy betapace best site get xalatan benicar sales aurochem laboratories india pvt ltd mumbai how to get glucotrol xl on line buy prilosec 40 buyers of sarafem canada tamoxifen in bodybuilding duetact rxlist comprar viagra generico online espan~a zentel tablets 400mg ranitidine no prescription american alligator facts sheet olanzapine now co uk trimox now cheap lexapro buy online buy lady era with e check cheapest paroxetine drugs pharmacy altace order on web where can i get some doxazosin order generic finasteride kamagra 100 side effects can buy ventolin online betnovate cream buy ordering lipitor canada altace medicine online buy acticin paypal buy premarin cream famciclovir buy uk what doses does atarax come in interactions metronidazole side effects nhs innovative research tadalafil i pill cholestoplex website canadian popular pills online abilify kaufen ginseng suppositories buy cheap ciplox free delivery nombre del generico de viagra what is haldol used to treat saw palmetto pills hair buy tadapox singapore seroquel tablets 25mg post cycle therapy brand advair diskus cytoxan online low cost cialis professional meridia uk online sale buy lotensin pills avapro generic date express scripts specialty pharmacy form canadian pharmacy online northwest how to purchase florinef online side effects of methotrexate for psoriasis robaxin overnight fedex how to by nitroglycerin online lamisil online terbinafine canada pharmacy acheter ginseng rouge paris comprar famvir original how to buy nitrofurantoin in london cheap oxytrol free delivery pyar ka dard hai written update desi tashan furosemide india where do i buy finax prednisone medication uses alesse doctors online buy alli online singapore spc number 1 sex pill for men cialis al miglior prezzo lynoral order cost of yasminelle alphagan with no perscription compare prices suprax online generic betapace side effects of vytorin 10-40 mg over the counter fertility pills canada prescription free viagra in australia what is ic promethazine 25 mg cozaar shop net buy requip 20 what are the side effects of taking too much ventolin dipyridamole lawsuit settlements atarax to buy in england generic actos 30 mg dosage order ethionamide cheap crestor fast usa adalat oros dose renagel coupon code pharmacy mexico differin nizoral fast india where is premarin manufacturer yasmin generic zarah allegra medication online where to nitrofurantoin trazodone drug in usa pharmacy buy tinidazole canada beat way to order viagra sublingual salbutamol vs terbutaline in children online pharmacy no prescription needed cozaar lotrisone india prescription discount Purchase propecia 1mg buy cleocin hcl low price clonidine uk cialis american ates,i very cheap fluoxetine what are side effects of norvasc indian generics online tadalis sx buy cheap generic avodart without citalopram tablets buy switching from prozac to zoloft zithromax mail order zyprexa zydis uk has synthroid been discontinued can you only get kamagra gold on prescription amitriptyline where to buy finpecia sold over counter naprosyn dosage for dogs sominex online usa no prescription cheap retino-a cream 0,025 pills buy valtrex tablets uk viagra uk online pharmacy wellbutrin looking for side effects of rosuvastatin calcium tablets seroquel from uk where is lasix made buy viagra 25mg uk is viagra generic in the us norvasc online in us brand cialis jelly buy acivir pills reviews and dosage canada luvox tablets online .05 tretinoin gel megalis 20 fincar in croatia lotrisone cream for yeast infection duetact roche precio argentina suprax drug oversea buy rosuvastatin australia generic finasteride buy uk purchase naprosyn cheap etodolac pct buy best place to buy isoptin in canada lozol generic 2013 drugs buy diclofenac with no rx brand levitra online coupon code decadron iv administration rate ordering cafergot here in canada order live crawfish bait without a script cod cheap alphagan buying zyrtec in manchester prescription drug pyridium how to use red ginseng powder accutane 10 mg purchase avalide in usa augmentin 375 mg tabletki buy hydrochlorothiazide from mexico online buy prinivil xr without prescription what is the generic drug for lamictal www.depoproveraonline.com can you buy things on ebay with paypal phone in order for kamagra oral jelly ibuprofen alcohol stomach pain cheap midamor pills what is the best alternative to nexium suhagra online store promethazine over counter substitute ditropan canada online no prescription chloroquine on line no script ou acheter du baclofene sans ordonnance diclofenac potassium rxlist cymbalta online no prescription ponstel where to buy pletal and plavix together online pharmacy uk zoloft what does promethazine do to your body cipro 500mg canada nexium with no perscription methotrexate tablets for psoriasis purim medicine online luvox cr for anxiety lowest price elimite can you buy zovirax over counter australia brafix shoppers drug mart buy isoptin mg 1000 year old ginseng sumycin for dogs buy alesse pills missed wellbutrin available over counter best fertility drugs for pcos what medication for anxiety attacks uk prescription buy cheap accutane tricor where can i buy it order clomid online no prescription with a mastercard express care pharmacy in arizona nootropil doctors online alli slimming tablets ireland buy remeron greece how do you get viagra online without a prescription canadian health act 5 principles very cheap advair diskus what is himcolin pills used for azithromycin 250 mg z pack comprar lozol pela internet how to take trental mg blopress pas cher italie cheapest drug ortho tri-cyclen what does kd stand for in adalat can you buy vasotec over the counter in germany where is alli sold in canada do you need rx clonidine is cephalexin available over the counter what is ranitidine bismuth citrate canadian alliance for development initiatives and projects (cadip) isoptin dosage and administration amoxil antibiotics while pregnant roxithromycin 10 mg cost depakote schedule ii drug rumalaya order by phone bentyl medicine children colospa by mail order tenormin without prescription miami zithromax dose for strep throat how to by levitra online what are water pills for high blood pressure solu medrol dose pack ophthacare price codeine and promethazine dosage where can i buy the morning after pill buying hytrin using paypal mentat ds syrup order by phone belize pharmacy non prescription pulmicort pharmacy how to get shallaki in australia diovan dosage nexium uk boots buy avalide purchase propranolol on line in india lisinopril not generic multinational pharmaceutical companies india voveran online price online pharmacy compare accutane prescription macrodantin nitrofurantoin 50mg one direction get chlamydia flagyl er india actoplus met from india herpes medication no prescription buy malegra dxt boots pharmacy generic viagra uk online to buy zerit in uk brahmin handbags discount suppliers contraceptive pill yasmin weight gain generic actos canada pioglitazone sex and the city the man the myth the viagra song best generic revia sites cane you order rhinocort canadian pharmacy lisinopril without a prescription nizagara mexico cialis viagra delivery within usa 2 3 day toradol pain pills best concetraption advair copd treatment can you get bactrim over counter lipitor express canada to buy quibron-t stieva-a 0.025 what are ciplox tablets used for cost of pyridium without insurance order pariet cheap order buy prescription eurax naprosyn 100mg buy escuchar canciones del padre chelo elavil order by phone effexor xr reviews for men bactrim complaints generic toprol xl overnite shipping are there any over the counter alternatives to viagra before brand advair diskus shoppers drug mart albenza direct pharmacy real rogaine results what is propranolol 10 mg viagra sublingual uk next day delivery tetracycline suppliers overseas proventil hfa shelf life ordering glucotrol xl diet pharmacy buy topamax 100 oral acne medication minocycline bactroban tablets online low carbon energy university alliance tsinghua brand dilantin buy zovirax 400 mg herpes aciphex tablets 40mg st davids artane for sale avalide ships from india buy cytotec singapore parlodel 2.5 mg 30 tablet micronase brand order mexitil online purchase mexico pharmacy diclofenac gel cheap celebrex 40 mg indian online buy trandate bactrim ds 800-160 dosage for uti sublingual canada generic buy viagra purchase luvox 100mg buy viagra online thailand augmentin tablets what are the used imiquimod cream 5 cost benadryl australia diphenhydramine pills that get you high yahoo answers canadian health care mall cialis pharmacy checker blog advair diskus over the couter how often can i take cialis 20mg tegretol without prescription miami elimite pills increasing sperm count and quality best place to buy olanzapine how to use proventil hfa original celexa online venlor generic name dramamine lowest price zithromax dosage for uti tegretol no rx lamictal without a prescription from us femara online in us remedio para emagrecer alli onde comprar accutane over the counter discount minoxidil rogaine for women to buy antabuse over the counter provera pill identifier xanax generic reviews on allegra cheapest sinemet allopurinol dose for gout order acivir pills 10 pharmacy acheter digoxin pas cher compazine no prescription canada rhinocort for men in usa how to get estrace in australia what does reglan cause betneval 0.1 pommade pharmacies buy vpxl alesse for discount prescription actos price japan buying doxycycline using paypal beat way to order premarin purchase menosan is voltaren a prescription drug discount generic accutane online neurontin purchase what is apo-citalopram 20 mg kamagra jelly wikipedia side effects of indocin low cost overnight tinidazole best place to order differin in us buy retin a online no prescription speman order on web bayer crystal aspirin in canada vasotec cost comparison trandate mail order india buy cordarone 40 best active prices canadian pharmacy super cialis online how to get finast drug generic gyne-lotrimin for sale on line best pharmacy to order lotrisone fluoxetine generic effectiveness securetabsonline cialis 20mg can you buy fucidin h cream over the counter what is mentat made of premarin over counter drug cheap finasteride uk free canadian family tree search buy midamor online no prescription united states where can i get olanzapine augmentin liquid rxlist buy perfume online international delivery minocycline skin pigmentation prandin tablet sale compare prices elocon online medicine store usa zestril paypal allegra over the counter 1996 where to buy nexium with amex diclofenac gel results forum pharmacy express corp ontario can you buy ventolin online what does maxalt do lancet azithromycin bronchiectasis non persciption aldactone best online pharmacy generic purinethol buy actos online no prescription drugs cheap keflex 40 mg what is benzac made of danazol lawsuit vermox plus walgreens order paroxetine lowest price where to buy anti depression medication can i order prevacid no prescription in the usa where to apcalis sx different kinds asthma inhalers order aripiprazole (abilify) online zoloft canadian online overnight pharmacy s and m bikes desyrel generic 2013 drugs no rx cephalexin online how to buy bystolic buy atacand online no prescription us dapoxetine cheap uk ventolin costco kamagra chewable mg buy buy genuine elocon uk cialis 20 mg side effects rheumatoid arthritis blood test buy ventolin inhaler no prescription omnicef 100 mg ??? lisinopril perth australia erectile dysfunction samples what drug category is zenegra low cost actos generic suprax available pletal medication order where to get lithium orotate buy minocin boots pharmacy pramipexole dihydrochloride uses can i buy viagra in tijuana nolvadex not generic genuine cialis tablets buy colchicine australia buy meclizine hong kong prescription buy aygestin online cheap isoptin pharmacy celexa heart problems lawsuit can you buy propecia australia prescription medicine for dog diarrhea generic protonix safe buy lopid boots pharmacy why is there a shortage of apcalis sx xenical 120 mg reviews lisinopril/hydrochlorothiazide no prescription best non prescription flea medicine for dogs prednisolone for dogs ear infection generic allopurinol 100mg cialis testimonials forum comprar benemid original en madrid ventolin hfa online pharmacy lamictal dose for seizures propranolol refill pack but otc valtrex ephedraxin shop lipitor australia side effects prophylactic dose of doxycycline for malaria diclofenac generic brand actos online purchase how to use ventolin diskus cheap clomid tablets ventolin delivery uk healthcare alliance scam over the counter amaryl side effects of procardia dipyridamole tablets for sale buy casodex boots pharmacy buy triamterene online no prescription us doxycycline capsules acne how much does levaquin 500 mg cost celadrin side effects long term use rumalaya gel roche precio argentina how to purchase nymphomax online amlodipine maleate or besylate is it illegal to order generic lithium furosemide cheap uk pharmacy protonix medicine used for vermox discount voucher ceftin discount can i buy viagra over the counter uk cheap genuine prednisone online brand viagra ordering no prescription nizoral price india viagra online kaufen paypal where can you buy pain pills online 1 cheap abilify online pharmacy tegretol discount voucher order non generic yagara what does prazosin do provera didn;t work...now what order abortion pill online uk buy chloramphenicol online no prescription us what does ginseng do to your body which uk site to buy lithium minocycline 100mg for acne reviews tamoxifen australian customs plavix loading dose use is silagra a prescription drug best place to buy online cheap kamagra how long should i use retin a for acne ciprofloxacino para que sirve 500 mg generic name for altace order naprosyn pill buy provera with visa 5mg cialis daily use femara dosage recommended lopid online bestellen side effects of inderal la 80 keflex uk next day delivery can you buy propranolol over the counter avapro dose sizes med cab ophthacare fast speman delivery sildenafil viagra and ophthalmology nootropil no prrescription prescription bystolic take where to get acai berry juice in stores order adalat 40 mg buy brand levitra lowest price morning after pill free manchester buy zanaflex tablets india levitra tablets uses order avalide 300 25mg what does cleocin look like buy lanoxin tablets online a good web page to buy zithromax with no script zenegra sale cheap online pharmacy buy cialis tablets australia buy liverpool fc tickets 2012
Home Jordan Kobritz Yankees Do the Right Thing the Wrong Way on Ticket Prices

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 1122 guests online

Atom RSS

Yankees Do the Right Thing the Wrong Way on Ticket Prices PDF Print E-mail
User Rating: / 4
PoorBest 
Jordan Kobritz Article Archive
Written by Jordan Kobritz   
Friday, 01 May 2009 23:03

Yankees Empty Seats

The Yankees lowered prices to help fill their most
expensive seats, but they could have gone about
it in a better way.

After weeks of denying the obvious, the Yankees caved to pressure from fans, the media and even the commissioner. Or perhaps it was a decision based on common sense, even if the Yankees’ historical arrogance suggests otherwise.

Eating crow is never easy, especially for the mighty. But that’s exactly what the Yankees did when they announced a scaled back price structure for the most expensive seats in the new Yankee Stadium.

The acres of empty seats during the first home stand of the season became a public relations nightmare for the Yankees. Worse, it suggested a lack of demand for tickets which could adversely affect future sales. The Yankees were clearly embarrassed. After adamantly denying a price reduction was in order, the Yankees came to their senses, sort of, and lowered the prices of several hundred of the highest priced seats in the new stadium. But the move sparked a new debate centering on whether the Yankees went far enough and what effect the price reduction will have on current ticket holders.

If a $2,650 seat is reduced to $1,250, does that make it affordable? And will the market react positively? The resale market is a good indication of the true value of an item – where a willing seller and a willing buyer agree on a price. By that standard, a number of tickets are still overpriced by a multiple of three. On the day the Yankees announced their price reduction, a number of those $1,250 seats (reduced price) were selling on StubHub.com for $400.

In an effort to appease current ticket holders, the Yankees concocted a complicated plan that would make Minor League Baseball marketers proud. The plan provides some high-end ticket holders with additional seats – 1, 2, 3 or 4, depending on the price and location – for select games at no additional cost. Surely this wasn’t what the team’s marketing department had in mind when the original price structure was being debated.       

Seats at a sporting event are a perishable item, akin to produce in a supermarket. If they aren’t sold for today’s event, the revenue is lost forever. But it should be noted that not all of the empty seats in the stadium were unsold. Some were sold on a season basis and even when they are vacant for a game, the ticket revenue is in the bank.

Of course, an empty seat means the loss of concession revenue, not an insignificant consideration for the Yankees. The SportsBusiness Journal reported that on Opening Day, concession revenue – food and merchandise – at Yankee Stadium averaged more than $60 per person. Those figures are unlikely to hold up over the course of an entire season, but the lost concession revenue is nonetheless real.

The reason sold tickets are going unused varies, but some ticket holders admitted to The New York Times that they don’t want to be seen sitting in the high rent district of the stadium under the current economic conditions. It doesn’t look good if you’re taking TARP money with one hand and eating and drinking in the lap of luxury with the other.

At the reduced prices, the Yankees stand to “lose” several million dollars in ticket revenue during the remainder of the season. But that assumption is based on selling all the reduced price tickets at the original figures, something that wasn’t going to happen.

The rollback in ticket prices is an admission by the Yankees that they were overreaching with their original pricing strategy. By design, the new Yankee Stadium contains approximately 4,500 fewer seats than its predecessor, even though the Yankees didn’t have much of a challenge selling seats in the old stadium. Reducing quantity, thereby increasing demand and prices – average ticket prices were up 76.3% over last year according to Team Marketing Report – is a proven marketing technique. And in time, it may be successful for the Yankees. The real test will come when the Yankees start playing better and the economy rebounds.

Prior to the price reduction, The New York Times reported that the Yankees intended to raise ticket prices by 4% next year. And the Yankees insisted that the reduced prices would apply for this year only. With chutzpah like that, there’s no need to shed any tears for the Yankees.


 

Jordan Kobritz is a staff member of the Business of Sports Network. He is a former attorney, CPA, and Minor League Baseball team owner. He is an Assistant Professor of Sport Management at Eastern New Mexico University and teaches the Business of Sports at the University of Wyoming. Jordan can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Subscribe to The Biz of Baseball, and follow the Business of Sports Network on Twitter Twitter

Add to GoogleAdd to My Yahoo!

Subscribe in   Bloglines


 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?