Dovetailing off of the Business of Sports Network's Autism Awareness Challenge yesterday (see details here), is this news courtesy of Bugs and Cranks' David Chalk. - Maury Brown
The Durham Bulls have teamed up with the North Carolina Autism Society to help create public knowledge and increase the understanding of the autism spectrum by holding Autism Day on May 1 at the Durham Bulls Athletic Park.
"The event is great for us because it helps increase awareness in ways that we couldn't do otherwise," said Dave Laxpon, director of communications for the Society. "People recognize the Bulls and know who the Bulls are. Whenever you associate with an organization that has that kind of name recognition, people pay attention."
This year marks the second year for the event, and organizers hope it will be even more successful than last year.
"Last season, I wanted to do something to give back," said Bryan Wilson, director of merchandising for the Bulls, and father of an autistic child. "It might make one person who didn't think about it before they get their child tested and that makes it worth it."
Highlighting Autism Day is one of the team's monthly jersey auctions. The Bulls will wear a special jersey for the game, then fans can place their bids on the jerseys on Durhambulls.com. The team will also be selling special youth hats and jerseys that night.
'47, the company that makes the Bulls fashion hats and clothing, will be sponsoring the event, which means more money can go directly to the Autism Society.
Laxpon said the money raised is a nice bonus, but the real value comes in getting the word out.
"This helps increase awareness in ways that we couldn't do otherwise," Laxpon said. "Last year, more people came to our Web site and fans that we talked with at the game had lots of questions and we were able to provide support and opportunities for them."
Wilson said his son was diagnosed with autism two years ago at age three.
Source: Durham Bulls
Please support autism awareness daily. For information how, contact Maury Brown with the Business of Sports Network for details.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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