The Milwaukee Brewers and FOX Sports Wisconsin have extended their television rights deal, with neither FS Wisconsin or the Brewers saying for how long or what the financial terms are.
The extension is surprising in the sense that the Brewers and FS Wisconsin reached their last agreement in 2003, with the deal going through to 2012. As reported by the Milwaukee Journal Sentinel:
This season, 136 games are scheduled to air on FS Wisconsin. Another 15 are to air on WMLW-TV (Channel 41), an over-the-air channel, for a total of 151 games. FS Wisconsin produces all Brewers telecasts.
FS Wisconsin will continue to produce a minimum of 150 Brewers games per season. A total of 95 Brewers games this season are in high definition, the most FS Wisconsin has ever offered. FS Wisconsin and the Brewers have been partners for 13 seasons.
As Bob Wolfey of the Journal Sentinel notes, the agreements marks a slight trend in local television partners and clubs reaching agreements in advance of their sunset periods.
"There are certainly financial benefits to us," said Tyler Barnes, vice president of communications with the Brewers. "But we also strongly believe that Fox Sports Wisconsin does phenomenal work in terms of the production of our games.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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