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Inside the Numbers - Repricing of Yankee Stadium Tickets PDF Print E-mail
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Ticket & Attendance Watch
Written by Maury Brown   
Wednesday, 29 April 2009 11:27

Yankee StadiumWith the Yankees restructuring prices for the Legends Suite premium seating at new Yankee Stadium, many have asked how the changes impact other ticket prices, those that already purchased tickets, and how the overall total seat count is structured in the new ballpark.

Based upon a statement from the Yankees, along with data provided by The Associated Press, the following outlines the repricing structure for the remainder of the 2009 season at Yankee Stadium.

Statement by the New York Yankees Regarding Ticket Prices

“A few weeks ago I indicated that in light of the economy we would review the pricing of a small number of our premium locations at Yankee Stadium; specifically, our Suite Seats. I mentioned a small number of locations because in excess of 3.4 million seats, including 37,000 full season equivalents as well as approximately 85% of all our premium locations have already been sold. Yet, there are a few hundred Suite Seats in our premium locations that have not been sold on a full season basis. As a result, and for many of our fans who have already purchased full season Suite Seats in such premium locations, the Yankees are announcing today a program that adjusts certain prices and benefits affecting such Suite Seats,” said Hal Steinbrenner, Managing General Partner of the New York Yankees.

For the 2009 regular season only, the following price adjustments and benefits are being adopted effective immediately for a few hundred Legends Suite and Delta Sky 360 Suite Licensees.

  • A. The full season Legends Suite and Ticket Licenses in the first row in Sections 15A, 15B, 24B and 25 will be reduced from $2,500 to $1,250 per regular season game. All fans who have purchased such full season Suite and Ticket Licenses will receive, at their choice, a refund or a credit.
  • B. The full season Legends Suite and Ticket Licenses in the first row in Sections 11, 12, 13, 27B, 28 and 29 will be reduced from $1,000 to $650 per regular season game. All fans who have purchased such full season Suite and Ticket Licenses will receive, at their choice, a refund or a credit.
  • C. All fans who purchased full season $2,500 Legends Suite and Ticket Licenses in the first row, in Sections 16 – 24A, will receive an equal number of complimentary Legends Suite Seats in the first row in Sections 16 - 24A for each of the remaining regular season games during the 2009 regular season.
  • D. All fans who purchased full season $1,250 Legends Suite and Ticket Licenses will receive an equal number of complimentary Legends Suite Seats in the $1,250 Legends Suite price category for 24 games during the 2009 regular season, as selected by the Yankees.
  • E. All fans who purchased full season $850 Legends Suite and Ticket Licenses will receive an equal number of complimentary Legends Suite Seats in the $850 Legends Suite price category for 8 games and in the $500 Legends Suite price category for 4 games during the 2009 regular season, as selected by the Yankees.
  • F. All fans who purchased full season $600 Legends Suite and Ticket Licenses will receive an equal number of complimentary Legends Suite Seats in the $500 Legends Suite price category for 10 games during the 2009 regular season, as selected by the Yankees.
  • G. All fans who purchased full season $500 Legends Suite and Ticket Licenses will receive an equal number of complimentary Legends Suite Seats in the $500 Legends Suite price category for 8 games during the 2009 regular season, as selected by the Yankees.
  • H. Future 2009 regular season sales of full season $1,250, $850, $600 and $500 Legends Suite and Ticket Licenses, will receive comparable (dependent upon the price of the Legends Suite and Ticket License) benefits during the 2009 regular season, subject to availability.
  • I. The Delta SKY 360 Suite and Ticket Licenses in the first row in Sections 218A – 222 will be reduced from $750 to $550 for each regular season game. All fans who have purchased such full season Suite and Ticket Licenses will receive, at their choice, a refund or a credit.

In addition, for 2009, so as to encourage fans to purchase full season ticket plans in the Field Level Sections 115 – 125, the Yankees are also adopting a program affecting a few hundred seats. And, for our fans who have already purchased, on a full season basis such Field Level seating priced at $325 Sections 115 – 125, the following program is being adopted effective immediately:

  • A. Going forward all fans when purchasing, on a full season basis, three (3) full regular season ticket plans priced at $325 per regular season game in Sections 115 – 125 will receive a fourth full regular season ticket at no additional cost.
  • B. All fans who have purchased full season plans priced at $325 per regular season game will receive complimentary regular season tickets within Sections 115 – 125 for remaining regular season games during the 2009 regular season as follows:
    • 1. If you purchased two (2) or three (3) full season tickets you will receive two (2) tickets for every other regular season game, commencing with either the Thursday evening game on April 30, 2009 or the Friday evening game on May 1, 2009 and alternating for the remainder of the season.
    • 2. If you purchased four (4) or five (5) full season tickets you will receive two (2) tickets for every regular season game during the balance of the 2009 regular season, commencing with the Thursday evening game on April 30, 2009.
    • 3. If you purchased six (6) or seven (7) full season tickets you will receive three (3) tickets for every regular season game during the balance of the 2009 regular season, commencing with the Thursday evening game on April 30, 2009.
    • 4. If you purchased eight (8) full season tickets you will receive four (4) tickets for every regular season game during the balance of the 2009 regular season, commencing with the Thursday evening game on April 30, 2009

 Select Read More to see total seat count atYankee Stadium, along with prices

SEAT COUNT AND PRICES (BEFORE AND AFTER PRICE CHANGES) - YANKEE STADIUM *

Original
$2,500-146
$1,250-44
$1,000-68
$850-843
$600-324
$500-470
Total-1,895
  
Revised
$2,500-98
$1,250-92
$850-843
$650-68
$600-324
$500-470
Total-1,895

* NOTE: Based on actual seat count. Does not reflect any seats withheld for house seats or any of the comps that will be given to season license holders

Source: The Associated Press


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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