Lest there be any doubt that the Los Angeles Dodgers see $$$ associated with Manny Ramirez from a marketing perspective, the club announced that starting this coming homestand, fans will have the opportunity to sit in “Mannywood,” an area named to honor (who else?) left-fielder Manny Ramirez.
According to the Dodgers, “Field Level seats, fair of the foul pole in left field, will be sold in pairs with exclusive Mannywood T-Shirts for $99.” As if we needed reminding, the Dodgers tell us Ramirez wears Number 99. Maybe we should just change his number to “$$$”. Hey, if Ted Turner could get away with putting “Channel 17” on the back of Andy Messersmith’s jersey, why not?
“Mannywood” (no word on whether dreadlocks are mandatory) will be the closest to the Dodgers left fielder; sections 51 and 53. Fans can order online at dodgers.com/mannywood (no peeing in the scoreboard, please). The limited edition Mannywood T-shirts are only available through the promotion.
To add to the marketing mayhem, on May 5, in celebration of Cinco de Mayo, a limited edition “Yo estuve en Mannywood” (“I was in Mannywood”) T-shirt will be given to fans who purchase tickets in Mannywood.
No doubt, some baseball fans might see all of this as all a bit “muy loco.” After all, there will be a whole group of fans that will have paid nearly $100 dollars to sit in ostensibly the left-field bleachers and wear a $5 tee-shirt. How “cool” is that? Welcome to La-La-Land.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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