Showing that the Yankees brand can be slapped on nearly anything and it will sell, Turkey Hill Dairy, who, if you can believe this, is the “official ice cream of the New York Yankees” has introduced two new Yankees-inspired ice cream flavors and a chance to win tickets to Yankees home games,
The new lineup additions -- Bronx Bombers Sundae and Pinstripe Brownie Blast -- are available wherever Turkey Hill products are sold throughout New York, New Jersey and Connecticut within the Yankees' home television territory. Bronx Bombers Sundae features Chocolate ice cream with chocolate cookie swirl and chocolate covered crunchies, while Pinstripe Brownie Blast features Vanilla ice cream with brownie batter swirl and brownie pieces. Each flavor features Turkey Hill Dairy's Light Recipe Ice Cream, which contains one third less fat and calories than Turkey Hill's Premium Ice Cream.
"The Yankees represent everything that's so magical about baseball and summertime, including their legendary fan base and amazing record of true sportsmanship," said Turkey Hill Dairy President Quintin Frey. "We're thrilled to support the team, the Yankees community, and everyone who is a Yankees fan."
To celebrate its status as the official ice cream of the New York Yankees, Turkey Hill is offering fans a chance to win free tickets to the Yankees' regular season home games. Each winner will receive four tickets to a game. To enter the ticket sweepstakes for a chance to win in the bi-weekly drawing, fans can look for the entry sticker on specially marked packages of Bronx Bombers Sundae or Pinstripe Brownie Blast ice cream and enter the code online. For a complete list of rules and alternative entry methods, please visit www.turkeyhill.com/Yankees.
Turkey Hill Dairy's partnership with the New York Yankees also benefits the Kips Bay Boys & Girls Club located in the Southeast Bronx and serving youth throughout New York City. A portion of the proceeds from the sale of Bronx Bombers Sundae and Pinstripe Brownie Blast will be donated to support the organization's mission to improve and enhance the quality of life for young people between the ages of six and 18. According to the organization's website (kipsbay.org), Kips Bay Boys & Girls Club strives to "assist young people realize and achieve their potential for growth and development and to attain the skills necessary to live and succeed in a complex world."
Bronx Bombers Sundae and Pinstripe Brownie Blast are available in grocery stores and at select locations at Yankee Stadium.
Source: Turkey Hill Dairy
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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