Who's the Boss? It seems Alyssa Milano is when it comes to cornering the sports fashion apparel market for women.

After launching her "Touch" line of clothing and jewelry, Saturday she opened a boutique store at the Mets’ Citi Field. Interviewed before today’s game, Milano said that MLB.com’s At Bat 2009 is “the greatest invention ever,” due to the ability to listen to Gameday Audio.

As for pitching the clothing line, she said that it wasn’t easy.

“It was a very intimidating to actually come in and meet with MLB,” she said. “These 10 guys in suits, all over 50, and I’m trying to pitch a women’s clothing line?”

Like pitching fashion clothing to Marge Schott would have been any easier.

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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