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Written by Maury Brown   
Wednesday, 01 April 2009 10:54

Louisville Slugger - 125th Anniversary

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Major League Baseball today announced all bats made and used throughout the 2009 season by Louisville Slugger, the Official bat of MLB, will contain a special logo commemorating Louisville Slugger’s 125-year anniversary. This logo marks the third time in Louisville Slugger’s 125-year history that MLB is allowing a logo to be placed on its bats. Additionally, fans will be able to have their own personalized version of the commemorative 125th anniversary Louisville Slugger bat.

In 1976, a special 200th anniversary of the United States logo was added to each Louisville Slugger used in the Major Leagues, and in 2006, Louisville Slugger first placed the breast cancer ribbon logo on the pink bats it created for Mother’s Day.

The special logo will be placed between the center brand and the end brand that contains the player’s name and model number on each Louisville Slugger bat issued throughout 2009. The logo will contain the year in which Louisville Slugger began, “1884,” and the year that marks its 125th anniversary, “2009.”

“We’re happy to help Louisville Slugger celebrate this historic milestone for one of the truly iconic brands in baseball,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “We think fans will also appreciate the opportunity to get a personalized bat commemorating the anniversary.”

“We’re honored that Major League Baseball has granted permission for this special logo to be placed on Louisville Slugger bats during the 2009 season,” said Louisville Slugger’s Director of Professional Baseball Chuck Schupp. “It’s a tremendous tribute by Major League Baseball to our company and its unique place in baseball history.”

Fans can personalize their own version of the commemorative bat by placing their name on the Louisville Slugger. These special edition 125th anniversary logo Louisville Slugger personalized bats are available at www.mlb.com, www.sluggergifts.com, in 14 MLB parks, and in the Louisville Slugger Museum & Factory gift shop. Additional media information on Louisville Slugger and the 125th anniversary bats is available at www.slugger.com/125/.

Source: Major League Baseball Properties


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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