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White Sox + 7:11= $1.5 million PDF Print E-mail
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Written by The Staff   
Tuesday, 10 October 2006 16:09

7 ElevenThere are sponsorship deals, and then there are sponsorship deals. Someone in the While Sox organization is smarter than the average sales person.

Starting next season, White Sox games won't start at 7:05 or at 7:35, but rather 7:11. Yes, the convenience store chain has inked a deal with the club that will switch the start times. How much will they pay the White Sox in return? Approx. $500,000 each year for 3 years.

As reported:

“It’s a fun way to insert our name into fans’ hearts and minds,” said Margaret Chabris, a 7-Eleven spokeswoman. “We think it’s worth way more than $500,000.” She said that 7-Eleven is talking to other baseball teams about sponsorship deals that would include starting their games at 7:11.

The shift to 7:11 at U.S. Cellular Field was not envisioned when the team and 7-Eleven were working on the details of a sponsorship deal that would have kept the starting times at 7:05 and 7:35. But team executives said that 7-Eleven wanted a new wrinkle to the more traditional sponsorship they were working on, which includes 25,000 giveaway coupons at each game.

There are, by the way, 185 7-Elevens in the area; the company recently acquired 202 local stores from the White Hen Pantry chain, which prompted 7-Eleven’s desire to increase its presence in what it views as a growth market. “It made sense to sponsor the White Sox,” Chabris said.

(The NY Times)

 
 
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