Ace Ticket Worldwide, Inc. announced yesterday that it has signed three major advertising sponsorship deals with New England Sports Network (NESN), Boston College Athletics and Comcast SportsNet. Financial terms of the deals were not disclosed.
With hockey season in full swing, Ace Ticket is now the official sponsor of NESN‚Äôs Boston Bruins postgame show, ‚ÄúAce Ticket Bruins Overtime Live.‚ÄĚ Under the terms of the agreement, the on-air program includes prominent logo placement, on-screen and in-game drop-ins, and commercial advertisements.
"A key marketing mission of Ace Ticket is to raise awareness of our brand to connect with our existing client base and reach prospective customers,‚ÄĚ said Holzman. "Partnerships with industry leaders such as NESN, Boston College and Comcast SportsNet provide us with an excellent opportunity to deliver our key messages to a broad array of consumers across New England.‚ÄĚ
As the official secondary ticket sponsor of Boston College Athletics, Ace Ticket‚Äôs agreement features fixed and electronic signage positions at Boston College sporting events including basketball and ice hockey at Conte Forum as well as football at Alumni Stadium. As part of the deal, Ace will receive a 3‚Äô x 6‚Äô fixed entry-way sign, LED signage as well as an online campaign featuring rotating web banners and fixed advertising.
In a deal with Comcast SportsNet, Ace Ticket will rotate two commercial advertisements during Boston Celtics broadcasts over the course of the three years. As part of the agreement, Ace will also sponsor the Boston Celtics in-game quarterly stats.
This news comes on the heels of recent announcements by Ace Ticket including the appointment of three new members to the company‚Äôs executive leadership team and the impending opening of its flagship retail location on Causeway Street. The 1600 square-foot retail store will be Ace‚Äôs eighth retail location and is scheduled to open its doors in the spring of 2009.
Source: Ace Tickets
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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