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Daktronics Inc (Nasdaq-DAKT) of Brookings, S.D., announced today that the company will design, manufacture and install full-color light emitting diode (LED) display technology throughout Rangers Ballpark in Arlington, home of the Texas Rangers. “We’re pleased to work with Daktronics again on this upgrade to the ballpark,” said Chuck Morgan, Vice President, In-Park Entertainment for the Texas Rangers. “Together we’ve put together a great addition to the ballpark that will give fans more enjoyment at each and every Rangers game.” A new video display will replace the existing manual scoreboard on the left field wall. This display will feature Daktronics PS-23 LED video technology and will showcase complete game information from other major league games as well as video replay highlights. Over 1,200 linear feet of full color, digital LED displays will be installed along the lower suite level fascia, the lower Home Run Porch fascia and the fascia below the Diamond Club in left field. Daktronics ProAd digital ribbon displays offer complete flexibility. When not showing exciting graphics, animation, stats or out-of-town game scores, advertisers are highlighted with a wide variety of visuals and messages. “We think from an architectural design, our ballpark is as pretty of a stadium as there is in baseball," said Nolan Ryan, President of the Rangers. "We're trying to balance having the best up-to-date scoreboards that are available to enhance the fan experience, while maintaining that step-back-in-time feeling that you have at Wrigley. We feel like we've accomplished that.” “Daktronics is a proven leader in providing scoring and statistical information and display integration and we’re pleased to be able to bring this enhanced experience to Rangers Ballpark in Arlington and the Texas Rangers,” said Brent Stevens, Daktronics Regional Sales Manager. Source: Daktronics
 Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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