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Live Blogging the Super Bowl on The Biz of Football
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Written by Maury Brown   
Saturday, 31 January 2009 17:48
Super Bowl XLIII - LIVE BLOG

THIS IS A BUSINESS OF SPORTS NETWORK UPDATE...

The Super Bowl is more than a football game, it's an event. To that end, the Business of Sports Network is covering all the details for Super Bowl XLIII through The Biz of Football.

On Super Bowl Sunday, I'll be blogging the event live. From rating the broadcasting team, to television ads, to halftime, right through the post-game interviews, we'lll have the festivities covered.

Leading up to Sunday, look for injury reports, and other stories, such as news on advertisers for Sunday's game, as well as tidbits on how America spends on food and drink on Super Bowl Sunday (see From Chips to Beer to Music, Super Bowl Makes Cash Registers Ring). Here's an excerpt:

Consumers purchased nearly 52 million cases of beer during the two-week period surrounding the 2008 Super Bowl. The 4th of July tops the list of beer consuming day of the year at a staggering (literally) 68,318,493 cases sold.

All that beer means that there’s an abundance of snacks to go around, as well. More snack food is sold on Super Bowl Sunday than any day of the year. The second highest snack selling day? The Saturday before the big game.

Snack sales in U.S. food, drug, and mass merchandiser stores (including Walmart) are expected to reach $595 million during the two weeks surrounding Super Bowl Sunday.

While Potato Chips enjoyed the largest dollar and volume sales during the Super Bowl period, Tortilla Chips generated the largest incremental gains with $20.7 million and 8.3 million pounds above average sales figures. But what’s a chip without a good dip? Dip Mixes (+38% vs. two-week average) and Canned Dips (+24.5%) saw the biggest percent surge in sales compared to other snacks for the Super Bowl.

Other stories include:

Remember, check in early Sunday as The Biz of Football covers the Super Bowl all day long.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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