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No Bull - Fenway Sports Group Inks Deal with Professional Bull Riders PDF Print E-mail
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Written by Maury Brown   
Friday, 09 January 2009 11:20


Fenway Sports Group (FSG), which is owned
by the Boston Red Sox, continues to grow
their sales reach after inking a deal with
Professional Bull Riders, Inc. (PBR).

Fenway Sports Group (FSG), today announced that the Professional Bull Riders, Inc. (PBR) has selected FSG as its exclusive third party sponsorship sales agency. Financial terms of the deal were not disclosed.

 Under the multi-year agreement, FSG will work hand-in-hand with PBR's sales team to develop programs that leverage PBR's portfolio of sports marketing assets; provide comprehensive property analysis and valuation services; identify new revenue streams; maximize existing sponsorship assets; and cultivate and secure new corporate partnerships that offer sponsors access to "The Toughest Sport on Earth." The partnership will commence immediately and extend throughout the 2012 season.

"We are excited to work with FSG as we continue to increase our strategic partner base," said PBR Chief Operating Officer Sean Gleason. "The PBR provides our sponsors with an excellent opportunity to reach a broad array of consumers, and we welcome the additional talent FSG brings to our ongoing efforts to partner with prestigious brands. Their unmatched list of corporate contacts, combined with their sports marketing experience, knowledge and strategic thinking will be a major asset to our brand."

FSG's will work with the PBR's internal sales team to create and sell integrated sponsorship programs surrounding the PBR's four domestic tours, including the Built Ford Tough Series; Copenhagen Bull Riding Challenger Tour; Enterprise Rent-A-Car Tour; and Discovery Tour. These programs will include traditional on-site branding opportunities as well as digital media and television assets that drive client partner revenue by engaging the 1.7 million fans who attend PBR events and the more than 100 million viewers who tune in each year to the PBR on FOX, NBC, VERSUS and a host of foreign networks across the globe.

"The Professional Bull Riders is one of the premier properties in professional sports and has quickly become one of the most recognizable and well-respected extreme sports in the country," said Fenway Sports Group Executive Vice President Brian Corcoran. "FSG is thrilled to have been chosen to play a lead role in developing and executing the PBR's sponsorship sales efforts."

Source: Fenway Sports Group

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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