The Brewers see a major sponsorship
deal arrive during a downturn in the
economy by way of a casino.
Showing that when sponsorship revenues are in decline, the once unthinkable taboo of gambling’s association with MLB can melt away, the Milwaukee Brewers and Potawatomi Bingo Casino today announced a multiyear partnership in which Potawatomi Bingo Casino will serve as the team's presenting sponsor, the first presenting sponsorship for a Major League sports franchise in Wisconsin sports history.
"This partnership symbolizes the first-ever presenting sponsorship in Brewers history, and it's certainly an exciting moment for our franchise," said Brewers Executive Vice President of Business Operations, Rick Schlesinger. "We are pleased to develop this sponsorship with a great partner and Menomonee Valley neighbor like Potawatomi Bingo Casino."
"When two of the state's top names in entertainment team up, it's a win for Brewers fans everywhere," said Mike Goodrich, Potawatomi Bingo Casino General Manager. "We are proud of the contributions this partnership will bring to help drive tourism and strengthen the state's economy."
The partnership, which will be referred to as "Milwaukee Brewers Baseball presented by Potawatomi Bingo Casino," entitles Potawatomi Bingo Casino to local advertising and marketing rights on radio and print material, in-stadium signage, sponsorship on regular season game tickets and additional collateral materials.
As the Brewers presenting sponsor, Potawatomi Bingo Casino will have exterior signage displayed on the 117 Miller Park plaza light poles and will receive presenting sponsorship recognition on the home and visiting dugout tops for each regular season home game at Miller Park. Other signage opportunities inside the ballpark will include an outfield wall pad signage and representation on the rotational signs and LED boards.
While financial terms were not released, the revenues from the sponsorship deal are substantial, especially given the declines in advertising sponsorships across the league. The Brewers confirm that the agreement with Potawatomi Bingo Casino will be the second most lucrative deal for the club behind the Miller Brewing naming rights deal for the Brewers stadium, Miller Park.
Source: Milwaukee Brewers
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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