As we first reported yesterday, JetBlue Airways Corporation (Nasdaq: JBLU) has reached a multi-year partnership through 2011 to become the Official Airline of the Boston Red Sox and partner of Fenway Park. Red Sox Executive Vice President/General Manager, Theo Epstein, Red Sox Manager Terry Francona and JetBlue’s CEO Dave Barger along with Wally the Green Monster celebrated the announcement today with hundreds of JetBlue crewmembers and fans of Red Sox Nation at Logan International Airport.
Financial terms were not released but according to Fisher with the SportsBusiness Journal, the deal is worth approx. $1 million annually.
As the Official Airline of the Red Sox, JetBlue’s partnership will include joint marketing promotions and advertising through 2011. Elements will include print and online advertising, e-mail marketing and videoboard features, as well as contests, giveaways and special game-specific discounts off JetBlue airfare for Boston Red Sox fans. The airline will also receive outfield and home plate visibility at Fenway Park.
To further celebrate the launch of its partnership in 2009, with a nod to the Red Sox’s completion of 109 regular seasons of professional baseball, and in honor of Ted Williams’ number 9, JetBlue is holding a nine-hour sale today, beginning at 9 a.m. ET, with fares starting as low as $9 between Boston and the cities it serves in the American League, including: Buffalo, NY (Toronto); Chicago; Los Angeles/Long Beach; New York/JFK; Oakland; Seattle; and Tampa. Travel must take place between January 6 and February 10, 2009. Blackout dates and other restrictions apply. Flights must be booked online at www.jetblue.com by 6 p.m. ET today, December 19, 2008. Restrictions apply.
Source: JetBlue, Boston Red Sox, SportsBusiness Daily
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
Don't forget to register and log in on The Biz of Baseball site to get updates via your in-box, and see information only logged in members can see.
Subscribe to The Biz of Baseball