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Home Minor League News Buffalo Bisons Unveil New Logo, Announce Naming Rights Deal with Coca-Cola

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Buffalo Bisons Unveil New Logo, Announce Naming Rights Deal with Coca-Cola PDF Print E-mail
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Written by Maury Brown   
Wednesday, 17 December 2008 12:30
BisonsThe Buffalo Bisons have unveiled a new primary team logo, created by Phoenix Design Works, that depicts a bison charging from the Buffalo skyline. This new logo pays tribute to the team's long-standing tradition and its strong relationship with the city.

By adopting a blue and orange color scheme, the Bisons also wanted to celebrate their new partnership with the New York Mets.

"We are thrilled to usher in a new era in Buffalo Bisons history with an exciting new logo for our fans to enjoy," said Mike Buczkowski, Vice President/General Manger of the Buffalo Bisons. "With our team's celebrated tradition in this great city and our new major league partnership with the New York Mets, we wanted our new logo design to take an old-fashion feel and give it a modern-looking twist."

This is the first logo change for the Bisons since adopting the "sliding Buster" red and green design in 1998 to correlate with the team's return to the International League.

The Bisons new logo was produced by Phoenix Design Works, who last year designed the inaugural logo for the Northwest Arkansas Naturals -Rich Baseball Operations' Double-A team in the Texas League. For their new design, the Bisons 'modernized' a popular alternate logo from recent seasons that had a standing bison inside a black and white baseball. This new adaptation shows a bison charging out and adds a new dynamic, multi-dimensional feel to an old logo.

The Bisons also announced that they will have neelated w home, road and alternate uniforms for the 2009 season in conjunction with their new team logo. Those uniforms, and the official on-field caps, will be displayed for the first time at the Bisons Hot Stove Luncheon, Friday, January 16, 2009 at the Adam's Mark Hotel (time TBA).

In related news, Dunn Tire Park will be changed to Coca-Cola Field as part of a naming rights deal with the Bisons, it was announced today. The 10-year deal is with Coca-Cola Bottling Co. of Buffalo and includes all signage in and around the ballpark as well as the continuation of a cross-promotional campaign the Bisons and Coca-Cola signed in 2004.

John Dandes, president of Rich Baseball Operations for the Bisons, did not comment on the dollar amount associated with the agreement.

According to The Buffalo News, this is the fourth naming deal for the Bisons.

It became North AmeriCare Park in 1995 after the original rights holder, Pilot Air Freight of Philadelphia, defaulted on its payments to the city. Locally owned Dunn Tire took over in 1999, inheriting a $2.5 million deal for the final nine years of the contract.

The deal with Coca-Cola also includes an extension for pouring rights that runs concurrent with naming rights.

Source: Buffao Bisons, The Buffalo News

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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