The Boston Red Sox today unveiled new club logos, uniforms, and hats that will make their debut on the field at the start of the 2009 season. The changes, which include the selection of a new primary logo and introduction of new primary road uniforms, reflect the club’s decision to make changes in design that return select visual brand elements and team appearance to the core traditions of the organization.
The “Hanging Sox” logo – a prominent mainstay in the club’s collection of logos since it first appeared on a Red Sox uniform in 1931 - will become the team’s new primary logo and used more frequently in the future. The “Circle Sox” logo, in redesigned form, will now serve as a secondary logo along with the red “B”. The decision to change was made given the long-time iconic stature of the “Hanging Sox”, which possesses an instant appeal and recognition of the team.
All three logos were streamlined to reflect uniformity in font and messaging. The “Circle Sox” logo was further distilled and now the words “BOSTON” and “RED SOX” are in red and appear in the same font as the lettering on the team uniforms. Some additional graphic adjustments were made to the width of the outer circle and the interior baseball to clarify and refine the image. Transition to the use of the new primary logo in signage, collateral, and other materials will occur over the coming months.
There will now be four uniform options – primary and alternate home, and primary and alternate road. All uniforms will feature lettering in the same font, which is also used in the “Circle Sox” secondary logo. The lettering will have the appearance of hand-cut felt, reflecting the strong connection to the ballclub’s history and tradition.
The Red Sox will wear a new gray primary road uniform. These “retro roadies” will feature the word “BOSTON” in blue lettering across the chest and will include a “Hanging Sox” patch on the left sleeve, the one closest to the heart. The new alternate road uniform will be a combination of grey pants and blue jersey with “BOSTON” in red lettering across the chest. Both the home and road alternate uniforms will now feature new alternate “Hanging Sox” logo hats. No changes have been made to the primary home uniform.
Additionally, both home primary and alternate uniforms will feature only the uniform number on the back. The road primary and alternate uniforms will have both last name and uniform number of the player on the back.
All design and creative work was done by Major League Baseball Design Services in collaboration with the Boston Red Sox.
Inspiration for the uniform changes started during a “turn back the clock” game against the San Diego Padres on June 22, 2007. The Red Sox wore gray road uniforms from the early 1980s, and team ownership and management were taken with the appeal of the traditional look. The team approached Major League Baseball with the request to design road uniforms that would reflect the heritage and history of the ballclub in a similar way. During the year-long process, the decision was made to extend the design refinement to other uniforms and the logos.
The new designs were presented to a crowd of more than 150 Red Sox Nation citizens and their guests at GameOn! Boston. The new primary and alternate road jerseys were presented by pitcher Manny Delcarmen and Manager Terry Francona. The jerseys were provided by Majestic Athletic, the official uniform of Major League Baseball and the Boston Red Sox.
Also participating in the evening event were Alex and D’Angelo Ortiz, the children of Red Sox Designated Hitter David Ortiz, Manny Delcarmen III, the son of Red Sox pitcher Manny Delcarmen, and a Red Sox Nation citizen who was randomly selected from a pool of registrants on RedSox.com. All modeled the latest Red Sox winter fashions from Twins, the official Red Sox souvenir store. The audience also included Red Sox Legend Jim Rice, Red Sox Nation President & NESN Color Commentator Jerry Remy.
Steve Lacy, co-anchor of the weekend EyeOpener newscasts and general assignment reporter for WCVB-TV Channel 5 served as the Master of Ceremonies and was joined on stage by well-known American fashion designer, Boston native, and proud member of Red Sox Nation Joseph Abboud.
In addition, members of the Red Sox Front Office will be all over Greater Boston on Friday, December 12, 2008 from 8:00 a.m. to 7:00 p.m. participating in a “Shirts off our Back” promotion. Clad in the new primary road uniforms, these individuals will be in approximately 20 locations including Beacon Hill, Government Center, Harvard Square, The Cambridgeside Galleria and The Natick Collection. Fans who approach them and specifically compliment them on the jersey will receive the jersey “off the back” of the person wearing it.
Source: Boston Red Sox
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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