Home Television Game 5.5 Trumps Obama in Philly and Tampa/St. Petersburg

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Game 5.5 Trumps Obama in Philly and Tampa/St. Petersburg PDF Print E-mail
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Written by Maury Brown   
Friday, 31 October 2008 13:48

World SeriesWhile the 2008 World Series will go down as the lowest rated World Series in history nationally, when it came to the home team markets of Philadelphia and Tampa/St. Petersburg, it was baseball, baseball, baseball trumping Barak Obama’s 30 min. infomercial.

Nielsen Media Research reports that the conclusion of the Phillies v. Rays World Series drew half of all Philadelphia households (51.8%) and almost one-third (32.4%) of all Tampa Bay households.

By comparison, just 29% of Philly households and 23.4% of Tampa Bay households watched Barack Obama’s infomercial in the half hour leading up to what proved to be the Phillies-Rays’ final game.

By comparison, in the 56 markets that Nielsen monitors, 21.7% of all households watched Obama’s telecast.

Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

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