MLB Network has announced the hiring of five employees from Major League Baseball including Mary Beck as Senior Vice President, Marketing & Promotion; Robert McGlarry as Senior Vice President, Programming & Business Affairs; Susanne Hilgefort as Senior Director, Affiliate Sales & Marketing; Tom Guidice as Director, Remote Operations; and Marc Caiafa as Coordinating Producer of Remote Field Production.
Beck, formerly Major League Baseball’s Vice President of Brand Advertising and Marketing, will report to Tony Petitti, President & Chief Executive Officer of MLB Network, in her new position. She will lead the building of MLB Network’s brand and oversee the advertising strategy to drive viewership. Beck, who joined Major League Baseball in 2001, was responsible for promoting the MLB brand and supporting the marketing initiatives of all the league’s departments in an effort to grow the popularity of the game. Prior to 2001, Beck was a co-founder of the East Coast office of Move.com and also held positions for Turner Broadcasting Sales at CNN and TBS/TNT.
McGlarry, MLB’s former Vice President of Broadcasting Business Affairs, will report to Petitti and will be responsible for all program acquisitions as well as business and legal affairs for MLB Network. Since joining MLB in 2003, McGlarry worked on all of MLB’s recent broadcasting deals including those with DirecTV, ESPN, FOX, TBS, XM Satellite Radio and the landmark agreements to create and launch MLB Network. Prior to MLB, McGlarry was an associate at Willkie Farr & Gallagher and an assistant to former New York Governor Mario Cuomo.
Hilgefort, the former MLB Senior Director of Distribution Development for Broadcasting will report to Art Marquez, SVP, Affiliate Sales & Marketing. She will be responsible for new affiliate sales as well as ongoing affiliate operations and marketing. Hilgefort began with The Baseball Network in 1994 and joined the Broadcasting department at the Office of the Commissioner in 1996. In her 15 years with MLB, she has overseen MLB’s relationships with XM Satellite Radio, FSN/FX, ESPN Radio, HDNet, iNHD, and helped to develop the MLB EXTRA INNINGS television package which allowed fans of out-of-market Clubs to watch their games.
Guidice, formerly Senior Manager, Broadcasting – International at MLB, will report to Susan Stone, VP, Operations. He will be responsible for overseeing all MLB Network production operations outside of the studio including the primetime game of the week, spring training shows and All-Star Game studio shows. Prior to joining Major League Baseball in 2001, Guidice was a Production Manger at ABC where he worked on Monday Night Football, Wide World of Sports and college football games.
Caiafa, the former Coordinating Producer of Field Production for Major League Baseball Productions, will report to John Entz, SVP of Production. He will be responsible for overseeing the daily activities of MLB Network’s remote production which includes booking interviews and features with players and other Club personnel, while providing content ideas for the nightly studio shows. Caiafa joined MLB Productions in 1999 and previously worked at NBA Entertainment as an editor and production assistant.
Beck, McGlarry and Hilgefort have already assumed their new positions at MLB Network while Guidice and Caiafa will join at the completion of the 2008 Championship Season.
With live games, original programming, highlights, classic games, and coverage of baseball events, MLB Network will be the ultimate destination for baseball fans on television.
Projected to launch in approximately 50 million cable and satellite homes on January 1, 2009, MLB Network will exceed any other cable television launch in history by approximately 20 million cable and satellite television households.
Source: MLB Network