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Say Cheese: MLBAM Reaches Licencing Agreement for MLB Branded Photos PDF Print E-mail
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Written by Maury Brown   
Monday, 06 October 2008 09:41

MLBQualex, a subsidiary of Eastman Kodak Company, announced today the launch of a new licensed content sharing agreement with MLB Advanced Media (MLBAM). For the first time on MLB.com, fans can create, personalize and purchase officially licensed MLB photo merchandise branded with their favorite team's logo or one from jewel events such as the All-Star Game or World Series. Uploading a digital photo, the consumer chooses any Club-specific product -- from a 5x7 photo print or a magnet or a plush teddy bear -- to personalize their day at the
ballpark for themselves or as a gift to someone else.

Financial terms were not released.

The MLBAM partnership is part of the Qualex Licensee Program where Qualex delivers personalized licensed merchandise and promotional programs to its customers. With licensor approval, online storefronts and brick-and-mortar retailers can now participate in the personalization of mass customization with minimal upfront investment and offer their consumers an innovative product.

"The new licensed content sharing agreement with MLBAM supports our market strategy of delivering personalized, proprietary content directly to the consumer in an easy-to-use accessible format," says David Glover, vice president of New Business Development for Qualex. "As a licensee, Qualex has built an affordable, scalable business model where the need for
expensive, upfront capital is limited and enables our customers to focus and tap into these high-margin, high-profit custom output solutions. We look forward to working with MLBAM and our customers to optimize the Qualex expertise, technology and distribution network in order to maximize their merchandising potential."

Fans can go directly to http://www.mlbfanphotos.com to view the first series of products available and select their favorite team to make a personalized product. Qualex will continue to launch new merchandise and event-specific designs for fans to create their own personalized products commemorating events such as the 2008 MLB Postseason as well as memorable events from earlier this year including the 2008 All-Star Game and the final season at Yankee Stadium.

"This partnership with Qualex provides an interactive platform for fans to commemorate their love of baseball in a personal, fun and memorable way," says Jennifer Hanser, director of Business Development for MLB.com. "MLB.com is very excited about this new program as the Qualex solution allows us to leverage the popularity of personal digital photography while giving fans an online solution for creating a permanent memory of their trip to a ballpark by personalizing official merchandise with their favorite photo."


Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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