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The Empire Strikes (Again). Star Wars Ads Invade MLB.com PDF Print E-mail
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Written by Maury Brown   
Thursday, 04 September 2008 19:27

 

Star Wars ads on MLB.com

 

A few short months ago, the baseball community was abuzz regarding the integrated advertisement for Indiana Jones and the Kingdom of the Crystal Skull within MLB.com’s schedule of games.

Now, get ready for Darth Vader.

MLBAM has rolled out the next integrated advertisement campaign on MLB.com for LucasArts Entertainment’s new video game “Star Wars: The Force Unleashed.”

Like the Indiana Jones ad campaign, Darth Vader will be featured on all 30 clubs’ schedule on MLB.com.

But, unlike the Indiana Jones campaign, the LucasArts Entertainment deal will see a special landing page showing current stats leaders around the league under the tagline, “Who’s Unleashing the Force?” as well as banner ads linking to the Star Wars: The Forced Unleashed” home page.


Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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