Yesterday morning, the Milwaukee Brewers announced that they surpassed 3 million total tickets sold for the 2008 season, a staggering figure considering Milwaukee is MLB’s smallest market based on Nielson Media Research ranking the city as the 34th largest in the US.
The Brewers have currently sold out 21 consecutive home games and already have 37 sellouts with 16 home games remaining. Both marks are all-time highs for the franchise.
"Quite simply, 3 million fans is an incredible number and all credit goes to the fans who have demonstrated their support all season long," said Brewers Executive Vice President Rick Schlesinger. "We thank each and every one of the fans who have come through the Miller Park gates this season and hope that they take as much pride in this record as we do."
Through 65 home games, the Brewers average attendance is 37,994, 9th highest in Major League Baseball. The team's previous high for home attendance in one season was 2,869,144 (an average of 35,421), set last year.
Considering the Brewers' attendance since their inception, and when the city was home to the Braves, this is a testament to new owner Mark Attanasio and the staff he has installed. As Don Walker of the Milwaukee Journal Sentinel reports,
In 1970, the Brewers’ first year in Milwaukee, the team drew 933,690 fans. This season, the Brewers passed that milestone by the 28th home game of the season.
Not even in the heyday of the old Milwaukee Braves, when the team was the toast of the town and ranked first in the National League in attendance each year from 1953 to 1958, did the franchise come close to 3 million. The high-water mark for the Braves was in 1957, when they drew 2,215,404.
Even more remarkable, Walker notes that 3 million people is “roughly the amount of people who live in Milwaukee, Waukesha, Ozaukee, Washington, Racine, Kenosha, Brown, Dane, Outagamie and Winnebago counties.” According to a 2006 US Census Bureau estimate, the entire population of Wisconsin is just over 5.5 million people.