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Ticket & Attendance Watch
Written by Maury Brown   
Friday, 27 June 2008 12:27

NationalsThe Washington Nationals have teamed with the D.C. and Virginia Lotteries to promote the D.C. Lottery's $2 Washington Nationals D.C. Scratcher. The lotteries worked with licensing partner MDI, as well as Major League Baseball on the scratch-it ticket offering.

The product has been part of an ad campaign at the Navy Yard Metro Station and includes the fictional baseball team, "The D.C. Scratchers."

The Scratchers ad campaign in the Navy Yard Metro Station will only be posted through June 30, but the Washington Nationals Scratcher ticket will be available until quantities are sold out.

The D.C. Lottery states that "more than $10,000 in unclaimed prizes remains available, including a $5,000 top prize. The D.C. Lottery will hold a second chance drawing on August 6, 2008 where eligible nonwinning ticket holders could claim Washington Nationals home game tickets, team merchandise and choice seating at Nationals Park."

The scrtach-it continues a trend with MLB (and all American major leagues) of adopting lottery systems for additional revenues.

Source: D.C. Lottery


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

 
 
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