viagra generic bulk augmentin compresse 875 mg cialis 200 mg usa strattera 10mg hinta xenical 120 mg nebenwirkungen kamagra purchase online order levitra cheap buy prescription xenical clomid 50mg miscarriage amoxil caps 500 mg mankind viagra 100mg nolvadex order kamagra 50mg netherlands indian viagra 50mg doxycycline generic alternatives glucophage 85o mg cialis 20mg vs 100 cialis 25mgs cialis 20mg 8st propecia 1 mg vs 5 levitra orodispersible 10mg viagra 100 mg costco 500 mg of viagra 50 mg prednisone siatica clomid uk buy dosage levitra 20mg nexium 40 mg controindicazioni metformin 1000 mg nebenwirkungen augmentin 625 mg alcohol levitra 20 mg time tetracycline 500 mg cap 2.5 mg lexapro nausea buy augmentin 875 mg viagra china generic propranolol mood disorders buy zithromax powder clomid online pay teva generic propecia buy viagra turky viagra 100 mg controindicazioni cialis 5mg.lilly metformin pms 500 mg buy diflucan medicine prednisone 50 mg burst farmacia online clomid cialis 5 mg somministrazione achat cialis 5mg augmentin 250 mg suspension viagra online faq guaranteed cheapest cialis beipackzettel celebrex 100mg dapoxetine 60 mg uses bactrim iv backorder cialis online billig lisinopril 40 mgs lisinopril tablet 20mg 20 ml cialis online cipro 750mg tablets generic 50 mg cialis viagra online taiwan cialis prospect 20 mg erfahrungsberichte cialis 20mg order zithromax uk bestel clomid online 100mg viagra online 10 lasix 40 mg tabletki cheap cialis singapore cialis 5 mg provato 5mg lexapro weight buy viagra gilbrata order cialis 40 mg buy zithromax generic periactin online prednisone 20mg earache clomid de 100mg propecia buy london viagra genericcanada cialis online overnight propranolol 40 mg tablets buy viagra dapoxetine lexapro cheapest augmentin 625mg pl kamagra jel buy viagra cheapest price online doxycycline 100mg cialis online online viagra generico normon viagra 25 mg compresse lexapro generic reviews viagra generico forum amoxil dosage 400 mg generico cipro 500 online prescription viagra propranolol 40 mg engorda 10mg prednisone 4 time doxycycline 400 mg nexium 40mg preco cipro seizure disorder cialis 40 cheap prezzo viagra 50 mg generic cialis, 5 mg nexium mups 20 mg buying clomid review generic zoloft costs viagra 50 mg faydasi buy zithromax 250mg amoxil 500 mg posologia generic viagra 500mg cialis prezzo 5 mg prednisone 10 mg online doxycycline 100mg 7 days glucophage ftbl 1000mg take 2 cialis 5 mg prednisone 50 mg10 days generic viagra without ip generics cialis 10mg viagra work 40mg of cialis clomid cycle 2 100 mg viagra 25 mg durata wellbutrin 600 mg daily composition cialis 20 mg nexium 40mg usa nexium dr 20 mg 5 or 1 mg propecia prednisone online book apo propranolol 10 mg awp cialis 20mg cialis 10mg euroclinic kamagra 800 mg hydrochlorothiazide 25 mg hp 47 prednisone 20 mg sciatica cialis generic info viagra online schnell phenergan 25 mg pr xenical 120mg kamagra cheapest online viagra 12mg viagra 100mg compare viagra generic purchase cialis cheaper harga cialis 100 mg buy tadalafil cialis doxycycline dogs mg generico de viagra safe cialis generic cialis 20mg nebenwirkung augmentin 250 mg szirup lexapro headache 20 mg kamagra online ireland 100mg clomid pcos buy nolvadex eu lexapro tem generico nexium 60 mg capsule augmentin susp 400 mg cialis 5 mg acquisto cipro tablets 500mg levitra 20 mg funziona cialis 2,5 mg kopen clomid 50mg 5 9 twins propecia generic equivalent kamagra 100mg information propecia online pharmacy prednisone generic name cialis 5mg sale lisinopril 10 mg pill amoxil 500mg expiration online cialis legal cost 200 mg celebrex online cialis legit order cialis discount prednisone 50 mg migraine buy viagra melboure generic viagra express metformin 500mg buy viagra seoul priligy 60mg uk clomid mood disorders trusted viagra online cialis generic cilpa buy strattera europe celebrex bipolar disorder 180 cialis 5mg cialis 2.5mg reviews prednisone prednisolone 5mg cialis 10 mg tablets priligy venta online viagra mg 50 preco levitra generico cialis 2.5 mg testimonios thuoc xenical 120mg valtrex generic canadian kamagra 200mg cena instant cheapest viagra generic name celebrex levitra 40 mg review much generic propecia bactrim 50 mg doxycycline 50mg buy 100mg viagra sale cialis 10mg notice viagra online sydney levitra generic usa augmentin 457 mg dawkowanie malaysia nexium generic lexapro online prescription generic levitra review generic levitra problem 50 mg viagra generic zithromax 200 mg using 100mg wellbutrin pills cialis online bestellen levitra 10 mg n3 cheapr viagra 50 0.088 mg synthroid metformin 500 mg preise cheapest uk propecia celebrex online shopping viagra generic toronto lasix 12.5 mg price valtrex generic equivalent 80 mg nexium dosage viagra generetic 25 mg cialis mg 5 costo strattera buy prescription 37.5mg wellbutrin diflucan 200mg notice lexapro tabletas generico synthroid 0.125 mg tablet cialis generic experience kamagra generic uk starting zoloft 12.5 mg generic cialis philippines viagra 12.5mg cheap lexapro order kemasan cialis 80mg zithromax 250mg pfizer uk viagra generic cialis 20 mg ndc manila viagra buy 5 mg lexapro therapeutic cialis online europa 100mg de viagra price lisinopril 100mg zoloft 100 mg alcohol generic valtrex cheapest v cipro 500 mg prednisone 80 mg buy viagra etc augmentin 250 mg siroop levitra 10 mg halbieren doxycycline 100mg webmd order cialis here zoloft 25 mg daily levitra 10mg murah buy pink cialis 250 mg cipro uti jual kamagra online cheap kamagra nyc bugiardino cialis 5 mg generico viagra nome cialis 20 mg headache buy lisinopril london top generic cialis wellbutrin xl 15 mg iui clomid 50mg viagra plus 100 mg nexium 40mg pret augmentin bid 625 mg holland buy viagra propranolol generic for doxycycline dosage 200 mg vegetal viagra 600mg doxycycline 100mg uses doxycycline sandoz 100 mg xenical online forum nexium 40 mg venezuela viagra 20mg wirkung paypal generic cialis lisinopril teva 5 mg diflucan 10 cps 100 mg zoloft generic image cialis 10 ou 20mg nexium 40 mg medication order doxycycline online clomid dosage mg lisinopril 2.5mg wikipedia cialis 5 mg pricing dapoxetine 60mg price prednisone 20 mg online buy levitra netherlands doxycycline 100mg posologia lasix furosemide order online viagra purchase wellbutrin 150 mg costo generic lexapro 2011 viagra pills online cheap augmentin online zithromax 300 mg syrup getting viagra online buy doxycycline 100 mg 2 buy cialis arizona buy kamagra jelly levitra 30mg buy cialis 40mg lasix 500 mg uae phenergan 25 mg directions levitra 20 mg vidal generic substitute strattera 20mg lexapro price bactrim 400 mg tablet cheap viagra philippines tablets cialis 80 mg 200 mg of phenergan lexapro generic escitalopram kamagra paypal cheap doxycycline 50mg generic precios levitra 10 mg lisinopril 20 mg ratiopharm xenical online cheap buy lexapro online strattera 40 mg adderall propecia generic purchase generic celebrex tarif levitra 20 mg buy viagra liverpool nexium 20 mg dose generic finasteride finpecia lasix 25 mg levitra 200mg walgreens lexapro generics problems kemasan cialis 20mg lexapro generic substitute prednisone online prescription doxycycline 100 mg gonorrhea cipro overdose 1000mg nombre generico strattera order Levitra 10mg prices cialis 5mg achat viagra generic lisinopril 20 mg lupin cialis 20 mg biverkningar online doxycycline 50mg cialis 20 mg ecuador augmentin 125 mg posologie cialis 2.5mg 5 mg cialis 40mg took buy research nolvadex australian nolvadex 600mg buy valtrex overnight lisinopril manufacturers 40 mg xenical online malaysia strattera 18 mg nedir comprare nolvadex online clomid 50mg information buy cytotec misoprostol zoloft 100mg online apotheke strattera safely order viagra propranolol 50 mg nexium generic lansoprazole levitra 20 mg hinta nexium 10 mg prospecto pfizer celebrex 200mg levitra 30 mg dose zovirax 500 mg neo doxycycline 100mg prednisone 20 mg to 10 cialis 20mg milinda buy canadian synthroid australian online cialis generic viagra 25mg medicament celebrex 200mg cheapest kamagra 50mg cheap clomid resources buy cytotec australia viagra says 600mg zovirax 500mg tablet zoloft 50 mg costo nolvadex 20 mg generic clomid 100 mg bodybuilding t.metformin 500 mg viagra 100mg efekt augmentin tablets 500 mg cialis buy 36 zithromax clinic buy to buy kamagra viagra online tips 10 mg prednisone dosage viagra mg 200 nexium online price nexium tabletas 40 mg lasix 400 mg celebrex 60 mg lexapro liver disorder cialis 100 mg pills viagra 200mg uk 25 mg phenergan tablets harga erythromycin 500 mg buy clomid 200mg thuoc glucophage 500 mg order dapoxetine online glucophage buy cheap viagra 25mg duree finasteride 5 mg propecia lexapro generic use forum cialis 10 mg recreational cialis 5 mg erythromycin 400 mg synthroid dosage .125 mg zithromax 250 mg hinta viagra 400mg pri xenical 120 mg bivirkninger order levitra women strattera 10 mg review buy prednisone prednisolone 10 mg cialis capsules clomid sales online diflucan 150 mg controindicazioni nexium online pharmacy 250 mg of valtrex remedio cialis 20mg valtrex generic release metformin 500mg sweeting doxycycline 20 mg cost buy doxycycline acne cialis 20mg specifications metformin pcos online buy lexapro 10 mg cialis 5mg dose cialis generico feminino achat viagra 25mg viagra 150 mg wiki cialis 5 mg benefits cialis 20 mg walgreens amoxil 500 mg uti lisinopril 40 mg tablet 4214 viagra in canadgeneric 8 mg periactin 40 mg cialis effects generic augmentin dosage wellbutrin borderline cheapest viagra net propecia shampoo buy cialis online prescription buy serm clomid periactin 4 mg compresse cipro basics 500 mg buy doxycycline powder paypal viagra online columbian viagra generic online clomid uk nexium 20 mg einnahme buy zithromax packet strattera 18 mg uk metformin xr 850 mg 75 mg of synthroid two 50mg viagra lexapro tablets 10mg xenical 120 mg hartkapseln zithromax cheap online orlistat alli online lisinopril 40mg online 20 mg lisinopril hctz generic zoloft coupon metformin 500 mg mylan viagra pret 25 mg zithromax buy cipro 750 mg 14 tb buy brand nexium 100mg clomid bloating buy wellbutrin sr 150 propecia 5 or 1mg diflucan pill 100mg erfahrungsbericht levitra 10mg starting lexapro 5 mg compra viagra online viagra canada online propranolol x 40 mg viagra online johannesburg viagra 100 mg 8 generic lexapro pharmacy amoxil capsules 250mg mexican generic cialis doxycycline rosacea 100 mg erfahrung levitra 10mg lexapro 10 mg bijwerkingen cialis generic 40 mg doxycycline 100mg zon cheapest propecia buy wikipedia cialis 5mg buy cheap diflucan cheap free viagra cialis dosage 50mg nexium oral 10 mg lexapro generic dosing viagra cialis 200mg buy liquid prednisone propecia 1 mg generic 100
Home Maury Brown Is MLB’s Diversity Keeping Advertisers Away?

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 1696 guests online

Atom RSS

Is MLB’s Diversity Keeping Advertisers Away? PDF Print E-mail
User Rating: / 4
PoorBest 
Written by Maury Brown   
Wednesday, 18 June 2008 04:07

Maury BrownWhen The Biz of Baseball ran its roundtable compilation entitled, State of Major League Baseball – 2008, we got 30 responses from a broad range of people that cover the sport. None of the panelists consulted one another, yet topics intersected.

Most all of us agreed that MLB was in pretty good shape, bordering on greatness. All of us saw matters that needed tending to.

But, one of the things that many of us hit on was the topic of marketing.

Peter Abraham, Kurt Badenhausen, David Chalk, Fred Claire, Todd Radom, and myself all hit on the pluses and minuses of how MLB markets itself and the players.

But, Abraham, Badenhausen, and I hit on how the players aren’t marketed as well as they could be.

Abraham said, "Think NBA and you think Kobe and LeBron. No last names needed. You can't turn on a television during football season without seeing Peyton Manning. The face of baseball is who exactly? A-Rod? He's the guy who opted out of his contract during the World Series."

I added, “MLB is getting better at promoting the game, but is lagging when it comes to star players.”

And finally, Badenhausen said, “Tiger Woods, Peyton Manning and LeBron James are all part of multiple national ad campaigns. Why aren't companies interested in baseball's best? Dice-K, Ichiro and Hideki Matsui all pull in big endorsement money in Japan, but Forbes research shows Derek Jeter to be the only American born baseball player that earns more than $3 million a year from endorsements.”

The question is, “Why aren’t MLB players marketed better?”

Some, such as Craig Calcaterra of Shysterball opined in a follow-up entitled, Marketing the Stars, “I really like that the game's superstars aren't being marketed for their own sake the way they are in the NFL or NBA. I feel this way because, in my mind at least, one of the many, many things that make baseball better than the other sports is that one player really can't make the difference. It's a team sport unlike the others in that each and every player can, theoretically speaking, get the glory depending on the game situation and how they perform..”

And, Craig could very well be right. Maybe it is the fact that baseball is more of a team effort than the other sports.

But, it gnaws on me that there are stars in the game, and many go to see them. Ichiro, Matsuzaka, Ortiz, Vladimir Guerrero… they’re out there.

And, while I have never been one to bring up the topic, I look at some of the star player names, and it just makes one say, “Could their ethnicity have something to do with it?”

On the field, MLB surpasses all comers in diversity. Last year, MLB saw 239 players hail from outside of the U.S., or 28 percent of the total 855 Major League players (749 active 25-man roster players, 106 disabled or restricted Major League players). The country with the most players outside the U.S.? The Dominican Republic with 88, followed by Venezuela (52 players), Puerto Rico (29), Japan (16), Canada (14), Mexico (11) and Cuba (8).

One of MLB’s strongest assets could be a negative to Park Avenue advertisers and corporate America. Is it a language issue? Is it that Latinos or those from the Far East do not resonate with the average American household?

As Badenhausen mentioned, Jeter has great appeal. And the great opportunity for MLB was killed off by the player’s own doing; Barry Bonds could have been a marketers dream. But, PED issues aside, Bonds' personality threw a wet blanket on becoming spokesman for companies wishing to tap into a high profile sports personality.

So today, as we will most likely see Kevin Garnett, or Ray Allen plugging products in the wake of the Celtics winning the NBA Finals, MLB players continue to sit – for the most part – on the sidelines. Yes, baseball is team effort. It could be that only teams from large markets have the national television visibility needed to drive star power. The reasons are multiple. However, ethnicity is one of those to consider. After all, Joe DiMaggio plugged Mr. Coffee, and players hither and yon have been pitchmen in the past. But, with rare exception, they were white. As baseball continues to see growth internationally, it may be that MLB players will find themselves as attractive spokesmen for products. It's just that it will be outside the borders of the country MLB calls home.

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?