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ESPN to go National with HD-Radio on June 7 PDF Print E-mail
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Written by Maury Brown   
Wednesday, 04 June 2008 14:26

ESPNESPN will launch the ESPN HD Radio network on Saturday, June 7 to coincide with the start of the UEFA Euro 2008 tournament. ESPN Radio will make available compelling sports content for the 1,714 stations broadcasting with HD Radio technology across the nation via a ground-breaking, internet/satellite-based delivery system. HD Radio technology is transforming AM and FM broadcasting with a vastly increased number of channels, drastically improved sound quality, and an array of new data services.

Using a specialized ESPN HD Radio network appliance, subscribing stations will be able to customize and program their own ESPN HD Radio stations. The network appliance (content server) will allow a station staff member to pre-program their station(s) on the internet from one easy-to-use interface. The content server will allow affiliate stations to pick and choose from a wide array of compelling sports content options -- both live and pre-recorded -- providing a simple one-box solution for generating localized HD Radio programming from an up-to-the-moment menu of content.

In addition to providing conventional audio content, the content server will also give HD Radio stations unique sports data-casting abilities such as bottom-line data, clock and score information and other non audio services specifically designed for the HD Radio system. Stations can also simplify the process of localizing content and commercials with automatic settings on the ESPN HD Radio content server.

These broadcasts will be available to any listener of an ESPN HD Radio FM affiliate who has an HD Radio receiver. HD Radio multicasting is new technology whereby stations can broadcast multiple programs in high quality in the same frequency. ESPN Radio's FM affiliates can take advantage of additional marquee and exclusive programming provided by ESPN, by airing these programs on their HD Radio HD2/HD3 multicast channels.

Source: iBiquity Digital Corporation 

 
 
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