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MLBAM Pulls Clips from iTunes PDF Print E-mail
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Written by The Staff   
Wednesday, 27 September 2006 09:56

Apple ComputerMajor League Baseball Advanced Media (MLBAM), the arm of MLB that deals with internet-related content, has requested that Apple Computer pull Podcast clips of MLB games from its popular iTunes site.

As reported in the Wall Street Journal:

Last week, the league asked Apple to remove all promotions from iTunes for its podcasts, says Bob Bowman, chief executive of Major League Baseball Advanced Media, the Internet arm. Mr. Bowman said the decision was prompted, in part, by the lack of control the league had over how its podcasts were promoted with iTunes. He says Apple declined to give Major League Baseball podcasts better visibility on the site when the league asked for it.

He also says Apple wouldn't give the league a say in where promotions for its podcasts would appear on iTunes, leading to situations in which the league's content was adjacent to podcasts by individual baseball fans, Mr. Bowman says. "That may sound immaterial, but again the brand is very important to us," he said.

MLBAM will look to get users to view the clips once on iTunes through MLB.com. The impact to MLB should not be high as, "about three-quarters of its 40,000 to 50,000 podcast downloads a day occur through its own Web site, MLB.com."

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