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Home MLB News Dodgers Name Vettor-Gray As VP of Consumer Dev.

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Dodgers Name Vettor-Gray As VP of Consumer Dev. PDF Print E-mail
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Written by Maury Brown   
Wednesday, 28 May 2008 03:19

DodgersThe Los Angeles Dodgers have named Frann Vettor-Gray as Vice President of Consumer Development. The announcement was made by Dodger Chief Operating Officer Dennis Mannion.

“Frann brings a proven track record of success from global brands similar to the Dodgers,” said Mannion. “Her energy, enthusiasm, and creative ideas will greatly benefit the Dodger organization and the incredible fans that support us.”

In her new role, Vettor-Gray will maximize the Dodgers’ brand and stimulate market share and fan loyalty while activating and monetizing the club’s revenue-generating enterprises. She will be involved in all of the organization’s marketing, promotions, advertising, and event initiatives while helping to enhance the club’s analytical research and development efforts.

She joins the Dodgers from CurtCo Media, where she served as Senior Vice President, Multimedia. Major League Baseball, Universal Studios, The Coca-Cola Company, the National Basketball Association and the Atlanta Centennial Olympic Games are among the other major brands for which she has worked.

Vettor-Gray’s experience is in licensing, merchandising, corporate partnerships, and multimedia with an emphasis on the sports, entertainment, and luxury industries. She has been responsible for leveraging corporate assets to drive sales of consumer products across all retail channels and has built and managed strategic alliances with global brands.

 Source::Los Angeles Dodgers



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