can bupropion get you high xeloda overnight pharmacy comprar seroquel 300 mentat generic 2013 drugs how to import windows live mail account to outlook 2010 what is ranitidine for babies with reflux quanto costa cialis da 20 mg diclofenac discount no prescription finpecia without a prescription from australia buy synthroid viagra for sale northern ireland where purchase celexa myambutol coupon code lotrisone ointment research nolvadex buy what do amantadine capsules look like genuine fosamax best price entocort ec coupons trimox 100mg buy online rx drugs how often to take pyridium ventolin solution pediatric dose fucidin tablets price what does xenical do natural antibiotics for horses buy robaxin without rx voveran sr discount medications prednisona kern pharma 10 mg efectos secundarios buy fincar without rx best price for premarin cream adalat without a script depakote birth control online india buy diclofenac 50 ramipril generic for altace canadian family visa processing time buy cheap drugs net allopurinol and azathioprine interactions buy rumalaya forte mg online uroxatral cost in canada can buy dutas online reviews on wellbutrin for anxiety lasix drug for sale pharmacy brand name ayurslim online buy suprax lowest price accutane direct pharmacy can order moduretic canada get azulfidine toronto where xenical tofranil tablets us online sertralina vademecum peru buy altace 5mg what is the over the counter equivalent to protonix is avalide available over the counter kegunaan obat voltaren what is kamagra chewable for levitra dosages cheap synthroid arjuna buy without tegretol generic side effects can i buy biaxin in canada can order zithromax online who hash the best prices for viagra forzest without insurance bioidentical testosterone cream bodybuilding rosuvastatin order by phone benzac no prescription canada buy nitrofurantoin online no prescription us discount mentat generic form of baclofen flonase without a prescription from us colchicine tablets side effects of zovirax 800 mg buy generic lamisil online drugs lanoxin low dose birth control perrigo tretinoin cream .05 reviews cheap lady era pills pictures of crestor pills lisinopril 20mg tab pharmacy inline with no percription celebrex drugs like buy myambutol inhaler canada cheap adderall online no rx cialis rx group index what is the medication paxil used for claritin tablets uses generic brand for strattera how to take soviclor what is phentermine hcl safe robaxin no precription allopurinol contraindications cautions safe buy cafergot online ranitidine tablets side effects rumalaya gel shopping prilosec medication side effects over the counter medicine that acts as vermox ketoconazole shampoo side effects us pharmacy online minipress how much is generic zofran bactrim 480 mg dawkowanie med online pharmacy nature;s organics acaitrim reviews diflucan pills pregnancy cheap zyvox pills can you buy toprol xl canadian celexa lasix drug interactions legal to buy amantadine buying quibron-t fast compazine deleviery nootropil online usa no prescription order albenza overnight how does ditropan oxybutynin work nosh aspirin for sale mentat himalaya prospect buy canada no prescription for hydrochlorothiazide brahmi online meds prednisolone recommended dosage purim coupons zithromax 500mg uk what is hoodia gordonii buy genuine xenical uk buy cheap doxycycline pills nizoral with american express order cefixime online uk purchase lotensin 10 mg buy zyvox without a script buyers of norvasc canada ordering low dose tenormin anafranil 10mg side effects purchase female cialis on line in usa buy cialis jelly lowest price van you buy oxycontin at mexican pharmacies rimonabant withdrawal fda generic yagara cost nitroglycerin order canada evecare shoppers drug mart vasotec indications use zithromax buy online ireland into oregon state university orlistat birth control online canada where to amoxil dilantin annual sales long term side effects of taking lisinopril where to innopran xl suprax generic form tadacip online coupon code long term side effects of taking singulair voltaren diclofenac sodium dosage order does alli work ship womens sex enhancement pills buy viagra professional online reviews side effects of avapro irbesartan amaryl cost how often to use advair diskus trial erection packs 3 no prescription retin a online pharmacy uk similar to inderal? side effects of cordarone x 200 cheap alligator clips for hair bows legal buy prescription drugs online mexico maxalt from mexico cabgolin tablets online dipyridamole 50 mg tablet cost of paxil generic reviews on differin gel 0.1 generic pharmacy franchise price is it safe to take viagra while drinking alcohol best price antivert buy maxalt visa can your buy cialis professional in ireland online drug shop purchase minocycline cheap generic asacol generic 2013 yagara for purchase betnovate rd ointment in pregnancy what does saas mean alli simpson difference between viagra professional and viagra super active amaryl comments can you take levitra daily ventolin express canada buy lioresal paypal canada rx online reviews powakaddy sport lithium best price
Home MLB News "[Your Business] At Wrigley Field" Still Being Considered

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 1460 guests online

Atom RSS

"[Your Business] At Wrigley Field" Still Being Considered PDF Print E-mail
User Rating: / 0
Written by Maury Brown   
Saturday, 10 May 2008 13:45

"Your Business" At Wrigley FieldEver since there was discussion of the State of Illinois purchasing historic Wrigley Field from the Tribune Co. and renovating it, the question has been, “How would the State fund the renovation?” As we outlined yesterday, the Cubs (ergo, Tribune) see a complex deal with several moving funding parts (read Kenney Outlines Funding for Wrigley Field, Renovation).

One thing that was not mentioned, possibly due to the hot-button nature of it, has been the possible selling of naming rights to The Friendly Confines. As Kurt Hunzeker and I noted in The Curse of the Ex-Wrigley Field, any company looking to purchase the secondary naming rights for Wrigley would find it nearly impossible for anyone to think of Wrigley Field as, well, anything other than “Wrigley Field”. While secondary naming deals have been able to get out from under the original name’s recognition (best example would be the short-lived Enron Field which is now Minute Maid Park), Wrigley would nearly impossible. As we wrote in Curse, “Hyatt Field?  Gatorade Field?  State Farm Field?  Blue Cross Blue Shield Field? None of them work.”

Beyond the financial implications (based upon Hunzeker’s research, using the Mets Citigroup naming deal as a barometer, a secondary naming deal for Wrigley would run -276 percent of value based on Wrigley’s longstanding history as a name), the political realities of those immersed in the purist and traditional world that baseball, and more importantly, the Cubs hold, show that a complete renaming of Wrigley Field would create a backlash the likes of which the Cubs may have never seen before.

Jim Thompson, who is the chairman of the Illinois Sports Facilities Authority, seems to realize that a full rename of Wrigley would be nearly sacrilegious. However, given the need for the revenues that a naming rights deal would offer, would a partial renaming of Wrigley work? Think of “<YOUR BUSINESS> At Wrigley Field”. Thompson hinted Wednesday that the concept is still in play. As reported by the Chicago Tribune:

"We certainly would want the name to stay Wrigley," said Thompson, who is chairman of the Illinois Sports Facilities Authority, the state/city agency that is in negotiations to purchase the park.

Asked whether the authority would sell partial naming rights so that the Wrigley Field name would be linked to another corporate moniker, he said, "I presume there are people out there who think so highly of Wrigley Field that they would want to be associated with it and, therefore, would be willing to pay for that privilege.

"But I have no deals, I haven't heard of any deals. We would have to test the marketplace."

“Testing the marketplace” would be an interesting feat. One could speculate that a company that decided to do a naming deal might find a customer backlash, as opposed to a positive relationship. Still, the Cubs have incredible brand recognition. There would surely be a company that would take the risk for the chance to place their name in association with one of the top 3 clubs in terms of brand recognition.

But, as we have reported prior (read Zell is Selling and Maximizing, Much to MLB's Discontent) Sam Zell, the new owner of the Tribune Co. sees selling Wrigley separately from the other baseball holdings that Tribune owns as more lucrative than selling them all together. That might be true, but it’s a negative for the bidders for the Cubs, and it’s technically more difficult for the ISFA to pull off. That’s why, when the financial information is delivered to the prospective bidders this week, there will be not one, but two books handed over. One with Wrigley, and one with it factored out of the deal. How the new owners would treat the name “Wrigley Field” if they owned The Friendly Confines, is something all will be looking at, should Sam Zell not get his wish of selling Wrigley Field to the State of Illinois.



Should MLB Force Jeffery Loria to Sell the Marlins?