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Home Television TBS Uses "Hit Predictor", Other Sponsor Opportunities

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TBS Uses "Hit Predictor", Other Sponsor Opportunities PDF Print E-mail
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Written by Maury Brown   
Tuesday, 08 April 2008 04:16

TBSWith TBS getting into the regular season swing of things last Sunday, the network offered sponsorship opportunities for companies such as Pepsi, Old Mutual, and DirecTV. TBS also used some gadgetry to allow sponsorship placement. As reported by Mediaweek:

TBS unveiled an on-screen feature, the Hit Predictor, sponsored by Old Mutual, offering stats on where a batter is likely to hit the ball on the field. DirecTV is the official high-definition TV sponsor of the TBS Sunday games and also for TBS’ postseason MLB playoff telecasts. Trish Frohman, executive vp of Turner sports sales, said Pepsi will sponsor the Clutch Performer of the Week award on each telecast.

The TBS baseball telecasts also will premiere 30-second vignettes for Applebee’s being produced in-house, in conjunction with the client, by Turner Sports Creative Sports Services. The Applebee’s-branded vignettes, which will be televised throughout the season, feature former MLB players and TBS talent.

Mediaweek adds to the news that was reported yesterday (Home Run? Ad Time On ESPN, TBS, FOX Nearly Sold Out) saying TBS is nearly sold-out of its ad inventory for the entire season.


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Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

 
 
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