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Home Television Home Run? Ad Time On ESPN, TBS, FOX Nearly Sold Out

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Home Run? Ad Time On ESPN, TBS, FOX Nearly Sold Out PDF Print E-mail
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Written by Maury Brown   
Monday, 07 April 2008 10:42

MLBEconomic woes seem to be everywhere theses days, but, as we reported in February (Can MLB Weather the Recession?), MLB will not only weather any recession, but see record revenues and attendance this year.

Fueling that view is word from today’s Sports Business Journal that ad inventory across MLB’s national television partners is nearly sold-out. As reported by the SBJ:

ESPN says it is “very, very well sold,” and is planning to hold back some inventory for the scatter market. And Fox Sports Net’s regional networks were 85 percent sold going into Opening Day. The networks said they didn’t expect to post these kind of numbers until well into the second quarter.

The gaudy numbers show that baseball, as with most other live sports, is not feeling the effects of an economic slowdown.

They also indicate how important the New York market is in selling ads. Ad buyers and ad sales executives unanimously believe part of the reason for the strong early sales is the fact that this year’s All-Star Game will be played during the final season at Yankee Stadium.

“These are the kinds of things that make this season special,” said Ed Erhardt, president of ESPN’s customer marketing and sales. “There is an anticipation among New York buyers, especially with the All-Star Game and Home Run Derby occurring at Yankee Stadium this year.”

As we noted in Can MLB Weather the Recession? not all markets would be impervious to the downturn in the economy, and certain ad sectors seem to be mirroring that including the auto and housing industries. RSNs such as Fox Sports Network have filled those holes with other advertisement opportunities.



Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.



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