Yesterday, the Boston Red Sox announced that they had reached an extended sponsorship agreement with the Coca-Cola company to create a new section at Fenway Park called the “Coca-Cola Corner.”
The new extension with Coca-Cola runs five years and will run to the end of the 2017 season. Financial terms were not announced.
The new section will add 412 new seats to Fenway, plus a new sign that will measure 42’8” in length and 12’3” in height, and will feature 1059 LED lights that will scroll through the iconic “Coca-Cola” logo.
The Coca-Cola Corner seating area will feature picnic tables, Coca-Cola and Red Sox-themed décor and a wide variety of food and beverage options, including select Coca-Cola products.
The Boston Red Sox has provided the Business of Sports Network with images showing the current state of construction (upper left), as well as an artist rendering of what the finished section will look like (image to the right).
Select the image to the right to see an artist rendering in high resolution.
ALL IMAGES COURTESY BOSTON RED SOX