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Citi Field Logo to be Unveiled Today by Mets PDF Print E-mail
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Written by Maury Brown   
Monday, 25 February 2008 06:07

Citi Field LogoThe New York Mets plan to unveil the logo for Citi Field today, according to Eric Fisher of the Sports Business Journal:

The Citi Field logo, designed in-house with the aid of brand consultant Lippincott, combines the existing Citigroup logo with the Mets’ blue and orange colors. Like many baseball-themed marks, it also employs a diamond shape.

[…]

The logo will be officially unveiled at two events today: one in midtown Manhattan and another at the Mets’ spring training facility in Port St. Lucie, Fla.

(See renderings of the new Mets ballpark being constructed)

The naming rights deal reached by Citigroup and the Mets in ’06 is the largest US naming rights deal in history, at 20-years, $400 million. Rumors have recently floated around that due to Citigroup’s recent fourth quarter net loss of $9.83 billion that the naming rights deal might be in jeopardy. The unveiling today seems to put that to rest, although one speculates whether a restructuring of $20 million annually might occur in favor of backloading. To date, no confirmation on such a restructure has been made.


Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is also an author for Baseball Prospectus, Basketball Prospectus and is an available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

 
 
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