credit rating reports notice rights under fair credit reporting act pulling personal credit reports free credit report identity theft victim how to dispute credit report with equifax disclosure and authorization pertaining to consumer reports pursuant to the fair credit reporting act credit reporting agencies telephone numbers new credit report commercial do credit reporting agencies report each other run credit report tenant colorado reliable credit report what does it mean on credit report when it says charge off get my free annual credit report online fact act amendments to the fair credit reporting act how to read a transunion canada credit report how to read disputing a credit report equifax annual credit report website legitimate free credit report law wiki how to write a letter to credit reporting agencies my official free credit report information credit report gathered how to view your credit report for free where can i get all three credit reports free credit report bureaus us how do you report debt to credit bureau canada credit report bureau how to get a true free credit report how do i find out who i owe money to on my credit report credit report watch experian credit report number cancellation how to clear bad credit report free credit report.com band guys free credit report for equifax online one free credit report how does one get a copy of your credit report every free credit report commercial 2011 how to read equifax credit reports whats a good credit report change my address my credit report how to have negative items removed from your credit report get monthly credit reports happened band free credit report commercials lock my credit report experian anthem non traditional credit report how to find out your how to check credit rating in canada how to free report credit card agencies all 3 credit reports canada meridian credit union 2009 annual report request a free copy of credit report free report through irs credit scores other guys free credit report commercials run credit report tenant free companies asking for credit report government annual credit report free free credit report every 12 months calendar year free credit reporting act summary how to get a free credit report without mastercard information can i pay for a credit report does checking your credit report lower my score lawyers credit card for credit repair free credit report for renters free annual credit report credit scores yearly free credit report request long does info stay credit report canada medical bill collection on credit report after 7 years credit report canada debt settlement removal credit report transunion unlimited credit reports oft high cost of credit report see credit report canada dispute all 3 credit reports 3 in one credit report and scores transunion best credit report websites can you really get free credit report credit report problems com review how to fix a charge off on my credit report government site for free credit reports legitimate free credit report online how do i get credit report information average experian noodle credit score uk asking credit report job interview govt required free report credit card remove collection from credit report get free credit report from experian does free annual credit report give score royal bank free credit report is it safe to request credit report online credit report charge off how to update your credit report fast what is the timeframe for removing negative credit information with the exception of bankruptcies from a credit report weegy experian credit report agency address clean up your credit report after bankruptcy credit repair group garden grove california dispute credit reports equifax remove employment information credit report cannot get online credit report annual credit report.co.uk reviews credit report example (good) best credit report service consumer reports is the original free credit report band back secure payday loans borrow money online with bad credit background background and credit check services order my credit report mail free annual credit report service free annual credit report customer service sample cease and desist letter to creditors cash advance credit card anz us bank access instant online credit report free can access credit report original free credit report band lyrics free yearly credit report 2011 free credit report.com customer service phone number getting a credit report for a minor mortgage credit report companies free personal company credit report australia free credit report score government site bureaus phone numbers credit bureau credit reports new free credit report commercial future equifax application form for credit report does debt consolidation show up on your credit report fair credit reporting act disclosure statement form reporting bad creditors read credit report equifax how to check my credit card balance in hdfc free credit report band how do i unfreeze my experian credit report dispute item on credit report online how do i repair my credit government grants to buy a home top credit reporting services agency free credit report commercial cell phone free credit report every year capital one lost credit card reporting information death credit reporting agency small business reporting to credit agencies does bank of america secured credit card report to credit bureaus request removal collection credit report equifax free report canada online credit score transunion direct credit report login law enforcement systems on credit report how to fix a charge off on credit report how to get a free annual credit report in canada experian what is credit bureau report disputing inaccurate credit report information free credit report with transunion prepaid legal services credit report notice to correct credit report questionnaire annual credit credit report gov what is the best credit reporting agency to use how can i get my credit report online for free repair my credit report myself get copy of credit report free does does credit repair magic work federal trade commission credit report dispute how do i get my free annual credit report from transunion us credit report center equifax canada credit report mail obtaining credit report application for money advancement long debt settlement your credit report totally free credit report and score how do myspace get your free credit report yearly no credit check instant payday loans online lenders first credit report.com commercial pay loan uk california investigative consumer credit reporting agencies act free credit report mailed to me how long bad credit stays on credit report disputing experian credit report why should i pay for my credit report 3 free credit reports no credit card can my spouse request my credit report cheap credit reports for landlords annual credit report free online checking credit report child denied satisfied judgments credit report call equifax for free credit report annual credit report help forums unsecured visa credit cards for bad credit instant approval obtain credit report free online corporate amex credit report my credit report for free how do i get my credit report for free from equifax how long does bad debt stay on credit report how long can negative credit report dispute negative information credit report yearly free credit report transunion getting credit report job how do i remove a public record from my credit report best cash back credit card consumer report how do you remove charge offs from credit report guide to 7 steps to fixing your credit report which is the best place to get a free credit report credit report for free no charge can debt collector check my credit report credit reports and employment credit report lawyers virginia can i get a free copy of my business credit report experian credit report monitoring service credit report for landlords free credit reporting industry opt out get free credit report from trans union best buy report credit bureau dispute judgement your credit report what does key derogatory on credit report mean credit suisse group annual report 2009 define the purpose of a credit reporting agency how to get free credit report from experian consumer credit card reports free 3 in 1 credit report forms to dispute credit reports how long does it take to repair credit score after short sale equifax request credit report instant credit report find people australia free account paid in full credit report landlord check tenant credit report how do you remove dispute from experian credit report remove negative accounts your credit report free credit score report no credit card required find credit report canada is free credit report canada safe payday free copy credit report online best credit score reporting agency bureaus credit reporting agencies addresses phone numbers bankruptcy self credit repair forum government website free credit report the fair credit reporting act.amd 3 free credit report and scores pull customer credit reports all credit reports freeware best credit reporting company use report identity theft three credit bureaus get free gov credit report how to obtain your credit report online credit report sample equifax how do i report a dispute on my credit report best credit reporting service free credit report trial membership new york and fair credit reporting act and employment collection agencies reporting credit bureau accounts how to erase a collection on credit report credit card ratings 2011 consumer reports how to remove paid charge offs from credit report balance transfer credit card for poor credit experian free annual credit report how to block access to your credit report free government credit report how can you obtain free copies of your credit report information do you need get credit report credit report repair forms how to view my business credit report copy of credit report canada how do youtube get your free credit report yearly fair credit report act definition one free credit report per year cheap payday advance online approval credit report credit score my credit keeper hsbc credit keeper credit report privacy rules prepaid visa card reports credit bureau fair credit reporting act and bankruptcy how do i order free credit report credit reports usaa can employers pull your credit report credit report canada equifax transunion does eviction go your credit report california free credit report actors in commercials help rebuild my credit credit cards free credit check online tenant credit repair attorney toronto sealed credit report experian remove negative report credit report how to report a delinquent tenant to the credit bureaus how to get free credit report uk how do i remove incorrect items from my credit report best day to pull credit report effect of authorized user on credit report federal reserve annual credit report online removing erroneous information credit report is it possible to get your credit score for free credit reporting agencies list federal credit reporting guidelines consumer reports chase freedom credit card transunion small business credit reports credit repair companies hotels near 33312 monitor credit report and score free annual credit report web site small business credit reports applicants updating your credit report canada fico score credit report all 3 credit reports transunion free report usa personal solutions credit reports get free credit report all 3 credit bureaus score natwest credit check experian 3 credit score report negative credit report entries how long does it take to improve your credit report free annual credit report form payday advances payday loans from direct lenders only find my credit report credit report view free how long does it take to clear my credit report attorney general texas credit report fair and accurate credit reporting act section 312 best credit cards consumer reports 2011 credit repair auto insurance companies in ontario when does discover card report to credit bureau does experian update credit report equifax request obtain my free credit report transunion credit report and fico score cheapest 3 bureau credit report score disputes on experian credit report personal credit reporting agencies phone numbers cbc innovis credit reporting agency charge off on credit report paid soldiers sailors act credit reporting credit repair oil security companies in houston tx credit report login correcting credit report letter personal information included credit report much does experian credit report cost easy understand credit report credit report all three bureaus suze orman free credit report coupons order mail credit report addresses of credit reporting agencies order a free credit report from equifax how do you get a totally free credit report annualcreditreport instant cash advance cash loan online no credit check callahan and associates credit union report website for free credit report and score lock your credit reports free credit report and fico score how to remove foreclosure from credit report fair accurate credit reporting act dispute credit report error letter legit way to get credit report how to join the credit reporting bureaus one time 3in1 credit report bad credit report and employment 3 bureau credit report with scores obtain your free yearly credit report secured credit cards reporting does getting a copy of my credit report affect my score fix your credit reports long negative information credit reports does checking my credit report lower my scorecard which credit report site is really free free credit report commercial new active duty military freeze credit report american how much should credit repair cost how to remove information from your credit report free credit report site safe total credit union deposits what is a collection charge off on my credit report does mean says account charged off credit report the credit suisse global wealth report 2012 payday loans bad credit payday loans no faxing free credit report band search where can i get my credit report for free without a credit card authorization to obtain credit report for employment fast credit elevator repair companies in texas how to free credit report annual transunion fraud alert how long does bankruptcy stay on credit report canada credit report mortgage companies under investigation how to get a free credit report after being denied credit how to dispute equifax credit report repair credit report late payment can you get credit report bank annual free credit report required by law what is cbcinnovis on my credit report can you remove a foreclosure from your credit report transunion free annual credit report cash advances payday payday loans no credit check get free credit report from government direct payday loans online uk quick easy credit report i need all 3 credit reports for free stop people checking my credit report free denied equifax my credit report after how to order credit reports for free 1977 federal fair credit reporting act transunion credit report dispute forms how to do a dispute on my credit report find your business credit report where to get my credit report and score credit reports ?2 order transunion capital report denied credit completely free annual credit report get free credit report from 3 agencies how to get a cash advance on a credit card at an atm secured credit card reports all 3 credit bureaus credit reports 3 in 1 late payment remove credit report i need to buy my credit report best place to obtain credit reports unreliable credit reports credit information report is credit report and credit score the same thing experian free credit report annual equifax free credit report canada phone number how to report stolen credit card to credit bureau free copy credit report once year how do i find out if i have a security freeze on my credit report how to correct something on your credit report how to fix a charge off on your credit report when are items removed from your credit report free credit card report get corporation credit report free credit report commercial planet x good reasons to dispute credit report free credit report new car song lyrics best credit card deals consumer report no credit report car insurance free credit score reporting act service free annual credit reports email credit report clean up after bankruptcy equifax free report turned down for credit name band free credit report commercial see your credit report freeware where can i check my credit score for free in south africa get free copy your report canada credit rating pulling credit reports home loans how to put a security alert on my credit report better business bureau annual credit report info do need credit report premium credit bureau data login three in one credit report and fico score unfreeze credit report experian debt not on my credit report suze orman check credit report free credit report band free credit score free credit report uk no credit card experian the best credit reporting agencies equifax free debt report denied credit official government site for credit report credit report for employment law number of inquiries on credit report report stolen chase credit cards get incorrect info off your credit report order credit report by post free report all three reporting agencies credit scores free credit annual credit report trw transunion credit report contact credit repair group inc reviews my free credit report for the year free bureau reporting agencies credit scores how to get a collection removed from your credit report government once year credit report free credit report and credit scores credit agricole ile de france numero official annual credit report site 3 credit scores and reports fair credit reporting act agency information how do i dispute an address on my credit report free credit report mail form official site get annual credit report free credit report customer service credit report site safe letter to remove item from credit report how to view my credit report for free online equifax canada free credit report phone how to report credit fraud much does cost order credit report charge off credit report long personal credit reports uk agencies equifax canada business credit report i need to fix my credit for free which is the best free credit report company how do i get a free credit report without signing up for anything define report public credit 1790 how to how to get credit card details what is an employment credit report 3 credit reports experian how to cancel free credit report .com sign dispute apartment charges credit report online cash advance payday loan preferredpaydayloancom do business credit cards show up personal credit report secured credit card reports monthly free report online without card canada credit rating obtain my credit report score veda individual credit report how to get your credit report free once a year do you need credit report rent house triple credit report experian importance annual reports creditors ftc how to dispute credit report errors cheap credit report monitoring free unreliable credit reports how to credit reporting agencies credit report companies contact information credit report dispute uk obtaining a free report in canada credit rating obtaining credit report renters free credit report dispute form free credit report rating how to check business credit report i want to get a free credit report how do you dispute something on your credit report experience credit report phone number equifax credit report issues cleaning credit report after bankruptcy discharge
Home All Articles Uniform Advertisement in MLB is "When" not "If"

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 904 guests online

Atom RSS

Uniform Advertisement in MLB is "When" not "If" PDF Print E-mail
User Rating: / 0
PoorBest 
Articles & Opinion
Written by Maury Brown   
Wednesday, 23 January 2008 13:27
EMC patch for Red Sox Jerseys

At the time of the inaugural World Baseball Classic in March of 2006, I wrote that it was the perfect vehicle to experiment with corporate advertisement on player uniforms (see The WBC and MLB’s Marketing Experiment on The Hardball Times). It was, after all, not MLB games, but instead, was a series of games with players – both MLB and non-MLB – with the finals played in US stadiums (rather, MLB stadiums), with Major League Baseball at the helm directing its efforts with the MLB Players’ Association.

The event was the perfect way to push the envelop further in terms of advertising, after dealing with the fallout in their attempt to strike a promotion deal for the movie Spiderman 2.

For those that don’t remember, that was the ill-fated attempt by Major League Baseball Properties, Columbia Pictures and Marvel Studios at advertising the release of Spiderman 2 on the top of base pads during interleague games.

The plan was for a 6"x6" logo on the top of the bases that was to occur for all of two days in June of 2004 (15 games, total). The outcry over this attempted advertisement sent purists into a frenzy. As Commissioner Selig tried to straddle the line between moving forward and the purist world, he responded to The Associated Press by saying, "I'm a traditionalist. The problem in sports marketing, particularly in baseball, is you're always walking a very sensitive line. Nobody loves tradition and history as much as I do." As I said back then, and repeat now... Well, that and a new revenue stream. 

Back to the WBC, the use of advertiser names on jerseys – the difference between doing it for an MLB team and teams in the WBC –  was summed up by USA Baseball Director of Communications, Dave Fanucchi when he said the rationale for the consideration was, “Because it’s very common for the national teams.”

Opening Series '08 LogoNow, the concept is reaching an MLB team, for a regular game being played outside the US.

The Boston Red Sox have agreed to a sponsorship deal to place patches with EMC Corp. and Japan 2008 logos on the right sleeve for the opening series of games against the Athletics in Japan for all Red Sox players and coaches. According to Uni Watch, this would follow the Mets and Cubs wearing AIU sleeve patches in 2000 and am/pm helmet decals, and then again in 2004, when the Yankees and Devil Rays wore the Ricoh logo on their sleeves and helmets. As reported by the Boston Herald:

EMC Corp. is betting the deal will help accelerate its drive into the lucrative Japanese tech market. The Pacific region representing the fastest growth area for the Hopkinton-based data storage giant, said David Farmer, director of corporate communications.

The deal, which is with MLB Japan, is likely to cost EMC in the six figures, one leading sports business expert said.

If you’re asking whether you’ll suddenly see such a thing during the championship season in the U.S., the answer is no. “It’s a groundbreaking deal. No corporations are allowed to have their logos on uniforms in the United States,” [Sam Kennedy, the Senior Vice President/Corporate Partnerships for the Red Sox] said. “It is very, very valuable from a corporate perspective to be branded on the players, on the content.”

(Read The Biz of Baseball Interview with Sam Kennedy)

Still, the notion that such on-uniform sponsorships can’t seem that remote. Hey, there was a point in time recently when the idea that ads on the ivy covered walls at Wrigley Field would never happen. Look at the Under Armour signage on the rollup door there now. With the ads that adorned the WBC uniforms and now, the Red Sox deal with EMC, it seems all but to be a matter of “when” not “if”.


Maury Brown

Maury Brown is the founder and president of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is also an author for Baseball Prospectus, Basketball Prospectus and is an available writer for other media outlets.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?