bactrim generic drug valtrex online order cheapest alli orlistat clomid 100mg day 4 levitra de 40 mg amoxil buy uk ordering wellbutrin online 25 mg phenergan pregnancy order women viagra augmentin 457 mg 5ml generic wellbutrin gluten zithromax 250mg administration valtrex 1 mg viagra 100mg satchel splitting 100 mg viagra buying zovirax cream cheapest cialis venezuela buying foreign viagra 25 mg de zoloft generic dari diflucan cialis tabletas 5 mg levitra 20mg .doc generic150 mg viagra Levitra pill online doxycycline 100 mg tabletten prednisone 10 mg ivf online cialis prescriptions generic synthroid ingredients generic viagra wiki viagra 0.25 mg alegro cialis 20 mg australia clomid 20mg pills indicaciones diflucan 150 mg annunci cialis generico lexapro 5mg ce lexapro 10 mg pe cialis 100mg 10mg thuoc prednisone 10 mg cialis 40 mg overdose lexapro 20mg tired sc 50 generic viagra doxycycline buy canada prednisone 20mg online cialis 5 mg beneficios generic diflucan walgreens zoloft 100mg benefits buy real propecia kaufen viagra online generic of xenical 10mg lexapro alot metformin generic drugs synthroid medication online cialis cost generic viagra netherlands buy generic wellbutrin cheap generic viagra .80 propranolol sintaser 10 mg metformin 1000mg 8000 mg viagra reviews obat zovirax 200mg buy viagra dc cialis dosage 5mg tapering prednisone 5 mg buy doxycycline 100 mg cialis cheap 40 mg. buy cipro hc cheap propecia kamagra 100mg kaufen pfizer cheap viagra levitra profesional 40mg hydrochlorothiazide 200 mg buy propranolol canada kamagra 100mg deutschland viagra nome generico 1000 augmentin 1000mg cheap us viagra cialis online free bula bactrim 200mg levitra 20 mg 4 tablet xenical 120mg philippines order propecia online 503 get nexium cheap malaysian order viagra glucophage ® xr 500mg fine generics viagra phenergan 50 mg pregnancy viagra 25 mg nebenwirkungen levitra 40mg generic propecia usa generic pill viagra nexium 20 mg gluten order viagra cheapest manfaat propranolol 10 mg lisinopril 25mg dosage strattera 40 mg high metyl prednisone 16mg 50 mg viagra fiyati 1000mg zithromax price doxycycline 20 mg europe buy paypal cialis bactrim f 800 mg propecia 1 mg walmart kamagra 100mg davkovanie indiana online viagra generic cialis avis xenical 120mg 42caps wellbutrin 600mg generic viagra boots cialis 2.5 mg daily cipro xr 500 generico cialis 5mg different valtrex 500 mg shingles nexium 40 mg preis ordering generic levitra viagra 100 mg pvp online levitra store generic cialis alternatives cipro 500 mg faydalari 25mg viagra enough glucophage 500 mg merck lisinopril 20 mg hydrochlorothiazide medicamentos lexapro 10 mg cheap viagra sample true lexapro generic cipro 750 mg weekly drugstore cialis 40 mg buspar 5mg reviews cheapest valtrex 500mg buy zoloft 25 mg priligy generico ecuador propecia doses 1 mg buy viagra store 5 mg citalopram cheap propecia tables buy nexium 20 10 mg levitra generic augmentin cp 500 mg webmd lexapro generic what mg clomid zithromax generic walgreens bangalore viagra online doxycycline hcl 100mg wellbutrin 150 generic online viagra forums cheap prednisone 10mg online pharmacy celebrex cheap cipla viagra xenical 120 mg andorre cialis 40 and 100 mg levitra 5mg generic viagra generique online viagra cheaply fast generic cialis echtes viagra online levitra 10 mg emme buying cialis jakarta will valtrex generic cialis 20 mg 12 cheapest levitra 20mg doxycycline 100 mg indikasi took 400mg zoloft xenical 150 mg singapore levitra buy generico para viagra buy cialis overnight zovirax cp 800 mg nexium 40 mg endikasyonlari cialis generico vipro cialis 5 mg vs 10 teva metformin 500 mg lexapro 20mg review buy nolvadex kroger buspar generic names online cialis real doxycycline 200 mg online augmentin prospect 875 mg lexapro 10 mg online prednisone tablet 5 mg cipro 500 mg antibiyotik buy prednisone 2.5 mg securetabsonline viagra 100mg generic cialis 800 black zovirax buy cheap buy unprescribed viagra buy cheap propecia doxycycline 100mg antibiotic purchase viagra 25 mg 2.5 mg of cialis doxycycline 200mg viagra online cyprus cialis 20mg difference prednisone 50 mg asthma amoxil online buy lasix 40 mg pills generic cialis wikipedia generic drugs cialis viagra price order buy doxycycline pattaya 5mg prednisone cats cialis 5mg portugues generic lexapro migraine taking generic cialis generic cialis discussion commander cialis 10mg valtrex buy generic cialis 20 mg originale cheap levitra 100mg clomid 250mg fertility doxycycline 80mg order viagra jelly lexapro generic dose legal nolvadex online kamagra online now wellbutrin 300 mg generic uses celebrex 200 mg buying viagra nhs xenical 120 mg gebrauchsanweisung generic version glucophage cialis ftbl 5mg celebrex 200mg price to buy metformin generic lexapro medicine doxycycline generic name cialis daily 2.5mg 100mg cialis desciption get lexapro online legally buy viagra order nexium cheap viagra online pakistan fgr 100 generic viagra 150 mg. viagra cheap cipla amoxil levitra 20 mg kaufen sintaser propranolol 40 mg diflucan 150 mg 2x zovirax online kaufen doxycycline cheapest online viagra curacao propranolol 10 mg prospect generic wellbutrin lawsuits australia cialis 5mg generic cialis manufacturers metformin 500mg h 102 doxycycline 25mg feline 1cheap cialis ordering valtrex online prednisone deltasone 10 mg nolvadex d20mg viagra 50mg kaina buy zovirax 10g xenical 120 mg efectos cialis generic wikipedia buy viagra calgary generic cialis 36 lilly cialis 5mg augmentin 125 mg syrup zithromax compresse 500 mg purchase clomid cheap cialis 200mg red 60 mg cialis dose buy hydrochlorothiazide 50 mg lisinopril 3759 buy propecia generic cheap buy cialis we augmentin 35 mg cheap zovirax prescription prednisone 4 mg daily cialis 20 mg indonesia prospect augmentin 1 mg zoloft withdrawal 200 mg generic for valtrex pastiglie levitra 10 mg cialis 100mg uk generic 50 mg cialis buy 100 viagra buying viagra inscotland generic viagra generic buy nexium spain generico viagra soft buying cialis minnesota kamagra tablets 50mg buy zithromax walgreens cheap viagra cialis viagra online efficacy propecia 1 mg 28 tablets levitra compra online zoloft 50 mg effects order lasix anagen viagra generico buy levitra dapoxetine china online cialis buy doxycycline walgreens thai generic cialis rx 20 mg levitra levitra tablets20mg propecia online la cialis online pill lexapro generic coupon glucophage de 500mg diflucan versus generic strattera online australia xenical 300 mg cialis 5mg europe prednisone 20 mg dosage cialis 20 mg vsviagra 100 generic celebrex 200mg american generic viagra viagra 100mg 27 cialis 40 mgs propranolol hci 10mg amoxil 400 generic name cialis 5mg opis acquisto levitra online nexium canada generic medication lexapro 10mg generic viagra deutschland diflucan tablets 150 mg propecia 1mg boots avis cialis 20mg canada viagra 50mg lasix 80 mg buy bayer cialis 20mg 10mg prednisone dog nome generico bactrim generic cialis us lexapro 0.5 mg doxycycline 100 mg contraindicaciones glucophage 500 mg online online store cialis viagra pro 50 mg buy zithromax std levitra 40 mg dose erythromycin filmtab 250 mg buy prescribed cialis online apotheke viagra generic levitra prices pms hydrochlorothiazide 12.5 mg cialis 50mg canada viagra 25 mg hinta buy viagra abroad viagra cheap 24hr list generic viagra 1000mg zithromax cheap cialis viagra medicamento metformin 500 mg cialis online advertising ordering celebrex online 88 mg synthroid lisinopril 40mg online cialis cheap us 20mg levitra equal trial viagra online amoxil de 500 mg date generic viagra viagra legal online augmentin 1g 875mg kamagra 100 mg review doxycycline 100mg tab manfaat nexium 40 mg augmentin 600 mg 5ml buy clomid international 120mg nexium 5mg cialis urine generic propecia 5mg buy cialis gel doxycycline 250 mg tablets 200 mg cialis generic150 mg viagra cialis generic america 60 mg nolvadex prednisone withdrawal 60 mg levitra 20mg tab wellbutrin 150 mg ulotka nexium 40mg morning 50 miligram generic cialis 250 mg of zithromax buspar 5mg kamagra 100mg.be diflucan 100 mg prezzo tetracycline acne buy viagra online xl cheapest viagra philippine propecia 5 vs 1mg propecia buy bulk zovirax cream order glucophage xr 1mg cialis 5mg beipackzettel celebrex 200mg discount celebrex generic 2012 doxycycline 500mg cost zithromax online 250 mg zithromax chlamydia generic viagra .55 lisinopril 2 5 mg cialis 5 mg assuefazione prednisone 10 mg tab lisinopril tabs 20 mg prednisone 4mg dosepak order phenergan online generico levitra 20 mg erythromycin 800 mg clomid order online 2011 lasix 100mg iv lisinopril teva 10mg zithromax 500 mg gonore kamagra 100mg preisvergleich priligy 60 mg filmtabletten viagra non generico levitra 20 mgr augmentin 12h 600 mg buy propranolol 10mg celebrex 200mg english cialis cheap generic cialis 5 mg gabapentin levitra orodispersible 20mg cialis 20 mg daily zithromax 500 mg powder lasix 40 mg posologia clomid 100 mg cipro bula 500mg doxycycline 100mg zastosowanie buying cialis 20 mg viagra online porudzbina generic cialis canada 60mg cialis india viagra online order cialis nz online xenical genericas prezzi viagra generico cialis generico contraindicaciones nolvadex online bodybuilding 30 mg lexapro dose viagra 100 mg cost buy cialis locally johannesburg viagra online buy kamagra poland clomid 300mg pct erfahrungen cialis 20mg 25 mg clomid effective propranolol 20 mg cena viagra 50mg cvs viagra 50mg kaufen order viagra pills prednisone 3 mg strattera generic availability prednisone 10 mg acne 0.125 mg synthroid levitra walmart mg generic kamagra 100mg lexapro 10mg information mg lisinopril kamagra 100mg cheap cheap propecia buy cialis dosages 20 mg walmart propecia generic buy nexium generic zithromax 500 mg dosierung stopping wellbutrin 300 mg viagra generico colombia new cialis 100 mg zovirax labiale generico generic kamagra australia cheapest cialis us propranolol tabletki 10 mg viagra online nhs epocrates online prednisone clomid generic prescription viagra online italia buy prednisone 5 mg nolvadex 20mg online strattera purchase online cialis online lilly 5 mg lexapro effectiveness buy lasix 500mg prednisone 1omg generic viagra online 20 levitra original online cialis 20 mg bivirkninger canada cialis 40mg viagra originale online buying glucophage online buy nolvadex steroid cialis professional generic buy diflucan pfizer amoxil 250 mg 5ml buy 1 mg propecia viagra 150mg cheap generic lexapro israel levitra 20mg levitra online andorra cheap cialis compare cipro 500buy free cialis generic 9.99 celebrex 200 mg wirkung price 20 mg cialis celebrex 1 mg lasix 40 mg used phenergan 25 mg price order levitra usa
Home Maury Brown Marquee Value for A-Rod or Santana? Nearly Impossible

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 1074 guests online

Atom RSS

Marquee Value for A-Rod or Santana? Nearly Impossible PDF Print E-mail
User Rating: / 4
PoorBest 
Written by Maury Brown   
Tuesday, 22 January 2008 11:50

Maury BrownOn more than one occasion, authors and analysts have worked to try and assign a value of a player, beyond the wins that they may contribute on the field. Players like Alex Rodriguez, Johan Santana, and others have been talked about in terms of bringing in millions upon millions of dollars based upon their draw as a “star player”, or marquee value. The numbers lofted out have been extraordinary. In the case of Alex Rodriguez, agent Scott Boras said his value to the YES Network could be a half a billion dollars over the life of his contract, a staggering figure.

Books and articles have been written with large sections devoted to placing a figure on this Star Power dynamic. They roll a laundry list of revenue streams into the conversation… merchandising, television, radio, increase in repeat season-ticket purchases, increased concessions, all based upon deriving a figure based on some model (which is rarely revealed) to create some monetary figure. This may sell books, and may make articles that get read, but the problem is, the figures are derived from some overly simplistic model, or created from inaccurate data. The reason it sells is no one questions the methods or figures. Since there is little published on topic, most assume that the mysterious model is correct, and takes it as truth.

Here’s the problem with trying to tackle such a model: It’s vastly complex, and unless you work in the Finance department of some MLB club, or MLB Headquarters, odds are you have never been privy to data that would allow you to begin to get solid figures to work with.

In other words, it’s analysis by dartboard. (Hmm… $100 million sounds about right. I’ll use that).

Let's get into that list of revenue streams... 

Take sale of merchandising. Here’s how it is broken out:

  • Merchandise sold in the park or in a team store within X miles from the park is team local revenue based on retail margin (and subject to revenue sharing), but the team is subject to licensing fees, which are considered centralized (that figure is not subject to revenue sharing). 
  • Merchandise that is sold through MLBAM or team websites is BAM revenue. BAM retains the retail margin but licensing still goes to MLB Properties and then the teams (centralized).
  • Licensed merchandise sold by retailers is retailer's revenue but generates licensing revenue for MLB Properties, which is centralized.
  • In the case of merchandise with a player name on it, a portion of the sale goes to the MLBPA

Got that? Head hurt?

Now, one could determine figures for a player’s marquee value based upon the sale of a jersey with said player’s name on it, but how would you know if a jersey without a name was tied to the star player? Unless there is market research involved, or someone with ESP, it’s impossible to define -- a cacophony of other variables are at play.

What about the value that a player brings by way of television? At least here, we can try and use ratings metrics to begin with. If a star pitcher is taking the mound, one could look to the ratings to see if there are spikes on those days when he is up in the rotation (think Clemens, Schilling, Matsuzaka, etc.). In the case of a position player, the ratings figure become more difficult to associate. Are people watching because of the player? Because of the team he plays on (brand draw)? Because of the match-up? The numbers are flat in that regard. This much is certain: the value of winning is what drives interest. If the player with marquee value is adding wins, then it is the win, along with his star quality that has impact.

For example, let’s look at Alex Rodriguez when he was with the Texas Rangers. According to the Sports Business Journal, the Rangers saw “ratings drop 15 percent on FSN Southwest the season he joined the team as baseball’s highest-paid player. The RSN posted a 2.0 in 2000 and a 1.7 in 2001. Ratings jumped 19 percent the year after Rodriguez left, from a 2.1 in 2003 to a 2.5 in 2004.”

The argument Boras made was that A-Rod had not become iconic at that point. It wasn’t until he arrived with the Yankees that A-Rod’s star appeal was reached.

Maybe.

Now, this isn’t to say that there isn’t more interest when star players wind up on teams. It’s that it is lost in the surrounding noise (other factors that impact individual valuation). Back to the case of Rodriguez and YES Network ratings, ratings for Yankee games have increase 47 percent since he arrived in pinstripes. Now, is that because of A-Rod? The return of Clemens? The fact that the Yankees are the Yankees? Or, winning? It is, of course, all of the above.

Last thing… it’s not as if the day Alex Rodriguez was resigned with the Yankees, or the possible day that Johan Santana arrives on <insert new team’s name> doorstep, that an increase in ratings immediately translates to big bucks based on the deal for carriage. One would certainly see an uptick in terms of advertisement, but in terms of the television deal, by itself, the player would not impact it. That  revenue comes by way of subscriber fees from cable operators that carry the RSN. In the case of YES, according to the SBJ, YES pulls in about “about $2.25 per subscriber per month from operators.” For YES, that means that rate is locked in over the next 7 years. To try and determine how much a player’s value is worth in 7 years would mean trying to dissect that single player out of the winning and losing of the team, the cycling in and out of other possible players with star draw, and factoring brand draw, as but a few examples.

As I said, it’s all this background noise that makes claims of being able to define a distinct value to a player’s worth, outside of their win values on the field, anything but a way to sell books and articles. In some senses, you're double counting. If the player is adding wins (which increases interest in the team), and has marquee draw, then how do you define whether it was the player's win value, or marquee draw? Could be both. Could be one or the other.

There may be an exception. Someone rare. Someone new. Something wholly unique.

There is little denying that the arrival of Jackie Robinson in Major League Baseball was one of these players. A "new factor", which would parlay itself into star draw to the nth degree. Another case might be Fernando Valenzuela and the ensuing “Fernandomania”. Maybe, more recently, it has been Ichiro in Seattle, where the player, in that market, has spiked tourism from abroad to come see him play.

Maybe.

This is, after all, a discussion about the stars amongst the stars. When an author can show me how they derive the figures, and then can apply it to a case like when Wade Boggs went to the Devil Rays, and then it passes the smell test… then I think we’re getting somewhere. Someone may come up with this formula. Someone may actually be willing to publish it. If someone can come up with the data, who isn’t working for a club or MLB Headquarters… now that would be a feat that would rightfully sell some books.


Maury Brown

Maury Brown is the founder and president of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is also an author for Baseball Prospectus, Basketball Prospectus and is an available writer for other media outlets.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?