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A List of the Most Effective Minor League Promotions PDF Print E-mail
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Written by Maury Brown   
Wednesday, 16 January 2008 07:35

Plan B. BrandingPlan B. Branding, a group that researches promotion activities in sports, recently released the results of their 2007 Minor League Baseball promotions study.

Below are the results of their study titled, The State of Promotions Report: 2008

MOST EFFECTIVE PROMOTIONS 

Last season Minor League Baseball's 160 affiliated clubs sponsored more than 5,530* events, promotions, giveaways, and appearances to attract more than 42 million guests.

The following data ranks those promotions that were most effective in increasing attendance over the participating teams' average season attendance.


  Promotion
Average Attendance Increase
% Increase Over Avg
Freq.
2006 Rank
1. Famous Chicken Appearance
1,829
26%
12
3
2. Fireworks
1,780
38%
796
1
3. Sleepover
1,407
13%
17
10
4. Gym Bag Giveaway
1,352
25%
12
9
5. Buyout
1,200
76%
27
-
 
6. Used Car Giveaway
1,161
28%
11
-
 
7. Reggy Appearance
1,108
25%
11
-
 
8. Zooperstars! Appearance
1,054
24%
98
4
9. Bobblehead Giveaway
1,016
8%
112
16
10. Little League/Youth Baseball Day
847
7%
16
-

11. Reading Club
846
4%
23
-
 
12. BirdZerk! Appearance
797
14%
54
17
13. Backpack Giveaway
778
4%
25
-
 
14. Fleece Blanket Giveaway
745
18%
10
-

15. T-shirt Giveaway
743
9%
75
-
 
16. Fan Apprecation
714
23%
36
12
17. Beach/Tropical Day
668
10%
12
-

18. Military Appreciation Day
629
12%
23
-

19. Faith Day
579
10%
38
-

20. Myron Noodleman Appearance
576
10%
21
19


Promotions must have appeared at least ten times to be included.

BEST BANG FOR YOUR BUCK

  Promotion
Cost Per Fan
Average Attendance Increase
% Increase Over Average
Frequency
1. BirdZerk! Appearance
$0.01
797
14%
54
2. Zooperstars! Appearance
$0.02
1,054
24%
98
3. Bat Giveaway
$0.04
462
19%
15
4. Figurine Giveaway
$0.05
201
5%
21
5. Fireworks
$0.06
1,780
38%
796
6. Magnet Schedule Giveaway
$0.07
504
4%
54
7. Gym Bag Giveaway
$0.07
1,352
25%
12
8. Jersey Giveaway
$0.08
124
7%
42
9. Baseball Giveaway
$0.08
264
14%
32
10. Mug Giveaway
$0.09
521
17%
12
11. Backpack Giveaway
$0.10
778
4%
25
12. Cap Giveaway
$0.16
574
3%
82
13. T-shirt Giveaway
$0.17
743
9%
75
14. Bobblehead Giveaway
$0.22
1,016
8%
112
15. Famous Chicken Appearance
$0.22
1,829
26%
12


Promotions must have appeared at least ten times to be included.

UP AND COMING PROMOTIONS 

Promotion
Average Attendance Increase
% Increase Over Average
Frequency
Koozies Giveaway
1,747
8%
6
Jersey Auction
1,712
23%
8
Lunch Box Giveaway
1,428
9%
6
Jimmy Buffet Tribute
1,410
17%
9
Skyy Dogs USA
1,366
23%
6


*Promotional data was reported by 105 of 159 affiliated Minor League clubs. Attendance data provided by SportsTicker.

 Source: Plan B. Branding


Maury Brown

Maury Brown is the founder and president of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is also an author for Baseball Prospectus, Basketball Prospectus and is an available writer for other media outlets.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

 
 
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